Uploading
Ramon Berrios, Blaine Bolus
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Top 10 Uploading Episodes
Goodpods has curated a list of the 10 best Uploading episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Uploading for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Uploading episode by adding your comments to the episode page.
04/10/24 • 35 min
About the Episode:
Join us as we explore the vibrant realm of tech stacks and workflow optimization with our expert guest, Sara Loretta.
In our conversation, we peel back the layers of interacting with tech tools and optimizing operations for content creators and companies alike.
Today, we'll cover:
- How Sara conducts full tech audits to streamline a company's tech stack and optimize remote team dynamics
- Sara's approach to internal training and the pivotal role it plays before considering outsourcing talent
- Sara's personal journey with content creation, her battle with consistency, and the challenges of scaling returns
- How to strike the right balance between automation and hiring and decide where to invest energy and resources effectively
- Strategies for evaluating roles within your business, the importance of long-term virtual assistant planning, and the benefits of a team audit
What You'll Learn
1. Tech Audit and Optimization
2. Cultural Development for Teams
3. Training and Role Comprehension
4. Content Operations Management
5. Tech Consultancy and Platform Expertise
6. Content Workflow Optimization
7. Utilization of Virtual Assistants (VAs)
8. Self-Reflection and Business Therapy
9. Team Productivity and Dynamics
Timestamps
00:00 Transitioning from employee to freelancer
04:37 Becoming the 10th Certified Notion Consultant in the United States
09:01 Conducting thorough tech audits and optimizing processes
11:14 The pitfalls of outsourcing content
15:50 YouTube success and the challenges of expanding content niche
20:12 Simplifying platform switching and customization
22:58 Developing an innovative workflow to increase content production
24:49 Business automation and virtual assistants
28:17 Reflecting on project outcomes, consulting with a business therapist
33:08 Using personality tests to improve productivity
Successful Business Turnaround: "By the time I left, we had just everything automated and systemized, and we went from owing the city almost 100 grand a year because reporting was wrong to being one of the top-performing organizations in the city because of the work that I did." — Sara Loretta [00:02:45 → 00:03:01]
The Myth of Indispensability in Business: "Everyone's replaceable, and it just is what it is when we are building businesses or building products. Yes, we are emotionally attached to that. But at the end of the day, if you want to take a sabbatical, if you up and decide one day, hey, I'm done, I don't want to work here anymore, the company's still going to move forward and we have to build businesses with that in mind. A lot of people just don't do that." — Sara Loretta [00:04:14 → 00:04:37]
Pioneering Notion for Business: "I was kind of the first person to talk about having a design business and using Notion for it. That video popped off. Notion came to me a couple of months later, and I then became the 10th Certified Notion Consultant in the US." — Sara Loretta [00:04:49 → 00:05:01]
Corporate Miscommunication and Culture Issues: "And this is where a lot of the culture comes in, is because you have this massive disconnect between the CEO and the low-level assistant coming in to support projects and there's no true line of succession, there's no communication plans." — Sara Loretta [00:08:12 → 00:08:32]
Optimizing Business Processes with Technology: "We find where the overlaps are that an entire team can utilize a tool. Then we go into the culture piece. So what is the internal expectations of working with a remote async team versus what is the external expectations?" — Sara Loretta [00:09:21 → 00:09:37]
Navigating Productivity Tools: "And so I actually started building out a little cheat sheet of each tool and what's possible on each. So that way I don't have to go into ChatGPT and be like, ‘How do I do this? How do I write this formula?’ And I can just easily, when I'm on a sales call or a strategy call verbatim, just drop and say, this platform is going to work for you, or this one isn't." — Sara Loretta [00:20:37 → 00:20:58]
Innovative Workflow Improvements: "And so we built this really cool workflow that auto triggers the next person in that flow when something's marked as complete." — Sara Loretta [00:22:58 → 00:23:05]
Efficient Business Automation: "I don't touch onboarding. It's one click to send an email to a client after a sales call, and the entire thing is completely automated." — Sara Loretta [00:24:57 → 00:25:05]
Client Reviews and Self-Reflection: "So after the end of every project, I sit down and I look at what skills did I learn? What red flags were there in the client? Did I charge what I said I was going to? What skills did I learn? What do I want to keep explo...
04/03/24 • 28 min
About the Episode:
Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia.
A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more.
Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?
Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B Business
Today, we'll cover:
- Stephanie's innovative strategies for repurposing live stream content across various platforms
- The importance of distinguishing content levels for different audiences and leveraging social media for real-time engagement
- How dedicating a long-form live stream to platforms like YouTube can enhance discoverability
- Stephanie's 10x10 content formula for generating fresh and relevant video ideas
- Stephanie's insights on approaching live streams with the right mindset, the role of teleprompters, and effective audience interaction
- A closer look at the success behind Stephanie's live stream for the MasterChef cookbook, which garnered 178,000 downloads in a single day
What You'll Learn
1. Technical Aspects of Live Streaming
2. Content Creation and Repurposing
3. Discoverability and Engagement
4. The Power of Live Streaming
5. Building a Content Engine
6. Successful Live Streaming Campaigns
Timestamps
00:00 Transitioning from ad agency to consulting, live streaming
04:42 How to get people excited to join a live stream
08:58 Different frameworks for live streaming
10:33 Expert tips for B2B live streaming
15:26 How to drive 178,000 book downloads in 24 hours through live streaming
16:42 Generating content ideas with Stephanie Garcia’s 10x10 Formula
18:49 The mindset you need to become a successful live streamer
19:32 How to choose the right platform for your live streams
22:01 Leveraging social media for better discoverability
24:54 Repurposing live stream content with Castmagic
26:13 Keeping old live streams on YouTube for clients
Navigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?" — Stephanie Garcia [00:02:26 → 00:02:40]
Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look, and listen to what it is that you have to say." — Stephanie Garcia [00:03:35 → 00:03:41]
Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about Castmagic, what would it be? And so you get people involved in those conversations." — Stephanie Garcia [00:06:28 → 00:06:36]
The Importance of Prep in B2B Livestreaming: "And I think what also makes a B2B livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content." — Stephanie Garcia [00:11:59 → 00:12:15]
Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track." — Stephanie Garcia [00:15:54 → 00:16:10]
Successful Live Streaming Strategies: "It's not about the gear. It's about the gears up here. How do you connect and engage with your audience? Create a run of show where, yes, you are going to engage with your audience in real-time, but you're also going to deliver value, and then at that point, hit the live stream button and run with it." — Stephanie Garcia [00:19:59 → 00:20:13]
Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you bette...
06/12/24 • 47 min
About the Episode:
Neville Medhora is known as the Copywriting guy. He has been creating content on the internet for almost 20 years. His earlier works include NevBlog, one of the first financial blogs online. Currently, he serves as a Copywriting Advisor for companies like Appsumo and The Hustle. He is also the owner of CopywritingCourse.com and SwipeFile.com, two leading resources for anyone looking to master the art of copywriting.
In this episode of "Uploading...,” we explore what it means and what it takes to write good copy, how to write stuff that people will want to read, and how online content is evolving with AI. Neville shares essential copywriting techniques like the AIDA framework, the role of stories in content, and the importance of conciseness.
Today, we'll cover:
- How AI is reshaping copywriting and where human creativity still reigns supreme
- Tips for creating viral, high-performing copy based on the AIDA framework
- The importance of conciseness and working backward in copywriting
What You'll Learn
1. Characteristics of High-Performing Copy
2. Tone of Voice and Audience Understanding
3. Role of AI in Copywriting
4. Storytelling and Content Effectiveness
5. AIDA Framework for Better Copy
6. Conciseness and Clarity in Copywriting
Timestamps
01:23 From learning how to write copy and training others to do the same to investing in Copy.ai
04:49 Strategies for writing copy for different companies, different audiences
10:25 Three levels of copywriting and the impact of AI on each
15:30 The inevitability of AI involvement in content creation, how AI-human dichotomy in content will dissolve over time
18:41 Writing copy for short-form video
21:36 Storytelling frameworks for short-form and long-form content
23:58 How to write a sales copy that converts, why a good copy does not necessarily tell a story
30:10 AIDA copywriting formula — how it helps writers weave a proper argument for people to take action
33:52 The essence of “kopywriting,” getting information from one brain to another
37:09 What novice copywriters get wrong and how to avoid them
41:32 Why good copywriting means simplifying complex ideas
The Future of Content Creation: "I think for the most part, for most content, people are just going to assume some AI was involved and it'll just be like, not a thing. Like, no one's going to care." — Neville Medhora [00:16:05 → 00:16:59]
AIDA Framework for Better Copy: “Using the AIDA form is just a way to at least get, um, a properly done argument for whatever you're selling, whether it be an idea, whether it be a product, that's, that's what the AIDA is. And it's extremely powerful. People try to do all sorts of variations, but it's basically built off of that same framework, same attention, interest, desire, action. Simple. — Neville Medhora [00:33:04 → 00:33:22]
On Going Beyond Traditional Copywriting: “If you're a copywriter that could just write words, that's. That is powerful. But if you could also generate your own custom images and thanks to AI and stuff, it's a lot easier. And then if you also put all those thoughts into videos and make it compelling, you could probably get in front of a lot more people. And whatever tools that come out, I'm willing to use them. So copywriting is not just like putting pen to paper all the time. And yes, there's, like, scripts behind certain things, but also it's like, let's use any tool available to us to transmit information from one brain to another.” — Neville Medhora [00:35:02 → 00:36:08]
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Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Neville Medhora - Owner of Kopy Group, LLC (
04/17/24 • 33 min
About the Episode:
Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares.
In this episode of “Uploading...,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights.
Today, we'll cover:
- Eugenio Castro's perspectives on the necessity of credibility and trust in the field of research
- The pivotal role of research in developing content and making informed decisions
- How research content can be repurposed to reach a wider audience and increase impact
- How research can streamline workflow and increase efficiency in the creative process
- Ways to monetize research content in the digital age
What You'll Learn
1. The Impact of Research on Content Strategy
2. Repurposing Research Content
3. Effective Research Practices
4. Traits of Successful Content Creators
5. The Value of Research in Content Creation
6. Research Methodologies and Client Work
7. Practical and Theoretical Research
8. Monetizing Research
9. Research in Dialogue and Interviews
10. Research’s Role in Efficiency and Scale
Timestamps
03:37 How research supports content creation
06:35 Building trust and increasing reach as a researcher
08:59 Eugenio Castro’s research process
10:28 Condensing research notes based on the client's objectives
14:48 Three ways to use research to monetize content
18:15 How research informs content strategy
21:34 Repurposing research to create more content
25:11 The difference between good and bad research
30:09 The importance of research for impactful content creation
The Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely." — Eugenio Castro [00:02:22 → 00:02:45]
The Power of a Personal Brand on Social Media: "I used to have, like, an artwork as an image, and he said I should put my face on it. And, yeah, so I'm sample arts researcher, and from there, from sending that name on my bio. I mean, I get like weekly DM's people wanting to work with me." — Eugenio Castro [00:05:21 → 00:05:36]
Researching Digital Personalities: "You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like Perplexity or Google." — Eugenio Castro [00:09:43 → 00:10:00]
Crafting Content with Purpose: "Because again, if you just stop at that or do something very generic, it's got to be of no value. So you need to repurpose it to something very, very specific." — Eugenio Castro [00:10:40 → 00:10:48]
Effective Communication in Research: "You want a very high signal and very low, like serial noise. And counterintuitively, my clients pay me for what I leave out of the document, not so much for what I put in, because again, they didn't go to Perplexity, they didn't go to Google, but they have to sift through the noise, so they just want to get the signal." — Eugenio Castro [00:11:44 → 00:12:04]
Trends in Monetizing Research: "How you monetize research is by putting it behind a paywall and saying, this is what you get with what you pay, and then having that on the other side." — Eugenio Castro [00:15:45 → 00:15:55]
Content Creation Strategy: "What research, like a good research assistant or a good Jamie ensures that you'll sort of talk about the best things possible and you don't repeat things that have already been asked or talked about." — Eugenio Castro [00:19:21 → 00:19:36]
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05/08/24 • 36 min
About the Episode:
Anthony Gallo, through his online course business ContentCreator.com, has helped over 100,000 students start creating content with just their smartphones.
In this episode of "Uploading...," Anthony Gallo shares the strategies that underpin ContentCreator.com's success. He highlights the importance of focusing on simplified, repeatable content creation methods, such as consistent YouTube video production and social automation for lead generation.
Anthony also discusses the significant influence of targeted advertising and developing humorous, unconventional ads to scale paid media effectively. He illustrates how leveraging community support and direct mentorship accelerates learning and success, especially for those just starting in the content creation landscape.
Today, we'll cover:
- The fastest strategies to gain your first 1,000 followers/subscribers within 30 days
- Effective strategies like ads, social automation, and consistent content creation as pillars for growth
- How to recognize ineffective content and tips for achieving content market fit
- The advantages of leveraging community support and skilled professionals to accelerate growth
- How simplicity and sticking with a proven monetization strategy can dramatically increase your income potential
- Anthony's key advice on using humor and value in ads to scale paid media efforts efficiently
What You'll Learn
1. Importance of Strategy and Simplification in Content Creation
2. Market Segmentation and Audience Targeting
3. Educational Resources and Community Support
4. Indicators of Successful Content Creation
5. Revenue Generation and Monetization Techniques
6. Advertisement and Paid Media Scaling
7. Use of Personal Influence and Brand Strategy
Timestamps
04:31 Turning passion about content creation into sustainable income
07:42 Defining ContentCreator.com’s primary target market
10:57 How to structure course content for creators for maximum impact
14:39 Microtribes, what they are and how to create one
15:58 Ways to measure success for different types of content creator
18:45 Strategies for creators who want to grow their brands and businesses
23:14 Understanding content packaging, creating content that your audience wants
25:59 How to start growing your business on YouTube
29:38 Outsourcing and incentivizing growth-oriented leadership roles
32:32 Secrets to skyrocketing growth with paid ads
Keeping Content Creation Fun: "Because definitely in the content world, like, if you're getting started and you put yourself in this situation where your passion and your enjoyment isn't aligned with your end goal, you're gonna quit." — Anthony Gallo [00:16:35 → 00:16:45]
Leveraging YouTube for Business Growth: "What you need to do is recognize how valuable of an opportunity YouTube is, map out how you're going to use it, hire a killer, and let them know that they could potentially make $500,000 a year because that's totally possible in the realm of YouTube monetization, using it as a marketing pillar to grow your brand, they can make that." — Anthony Gallo [00:30:30 → 00:30:51]
Building a Recurring Revenue Model: "Most great businesses are recurring, or they're built off of having a customer buy not one, but multiple things." — Anthony Gallo [00:33:59 → 00:34:06]
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Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Anthony Gallo - Co-Founder of ContentCreator.com
About the Episode:
Stephanie is the Podcast Marketing and Audience Development Specialist for Impact Theory — a podcast hosted by Tom Bilyue that currently has 4.2 million subscribers on YouTube — and the Marketing Advisor for Great Pods.
Before working on Impact Theory she was the: Marketing Director for Innovations 4 Health, President and Founder of a social media marketing agency called Dimont Media, and VP of Marketing and Audience Development for the podcast network CurtCo Media.
In this episode, Stephanie Arakelian shares her insights on podcast marketing and audience development, drawing from her experience of over 5 years in the podcast industry. From effective content repurposing to creating a podcast that converts, Stephanie breaks down key strategies for achieving success in the evolving podcast landscape.
Today, we'll cover:
- The contrast between YouTube and audio podcasts and how to cater to each audience
- The importance of community building and focusing on one platform at a time
- How to effectively repurpose old content using AI for business growth
- The importance of understanding your "why" when creating content
What You'll Learn
1. Content Creation and Goal Setting
2 Podcast Platform Specialization
3. Podcast Content Repurposing
4. Building a Podcast Community
5. Podcast Monetization
6. Audience Understanding and Content Analysis
7. Podcast Advertising and Listener Experience
8. Podcast Production Process
9. Podcast Industry Growth and Challenges
10. Funnel Strategy for Audience Engagement
Timestamps
01:31 Podcast marketing for startup and established networks
02:53 What Impact Theory is all about
04:11 The importance of treating YouTube audience separately from audio audience
07:33 How podcasts grew, analyzing podcast data, how to make a podcast stand out
10:56 Podcast analytics, how and what to measure, adjusting strategy based on data
13:18 Turning podcast listeners into fans, fans into evangelists
16:29 Strategies for placing ads on podcasts
19:45 Impact Theory’s podcast workflow, from guest selection to publishing
23:27 Repurposing podcast content — replays, mashups, special clips
27:11 Impact Theory University as a hub of growth mindset
29:20 Content strategy for Impact Theory podcast and university
31:14 Stephanie’s growth tips for emerging podcast creators
Understanding Different Podcast Audiences: "And then what was really interesting when we dove into the podcast side of it is breaking out their YouTube audience versus their audio audience, because they are separate. And that's one of the things that I'm trying to implement into the industry, is to show people, as podcasts are moving into the YouTube space, that you have to treat them separately because your audiences are not going to be the same. YouTube is still the number one most-played listening platform for podcasts, but it's a completely separate audience." — Stephanie Arakelian [00:04:10 - 00:04:37]
Maximizing Listener Retention: "So anything over about an hour and a half, hour 45. We will split into two episodes to make that a better listening experience so that people feel like they're getting, you know, a decent amount in the chung, enough information in there, and then when they come back, they get another part of the conversation, and that's good for listener retention, listen rates, ad sales, everything. And so we've seen a huge spike in our downloads because of that." — Stephanie Arakelian [00:17:59 → 00:18:23]
Why New Podcasters Should Rethink YouTube: "I think that confusing content creators right now, if you do, are not already familiar with YouTube, and this is an unpopular opinion, I say that new creators should not try and push their podcast on YouTube unless you have no expectations for it, because it's a whole other ballgame, right?" — Stephanie Arakelian [00:32:16 → 00:33:25]
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Blaine Bolus - Co-Founder of Castmagic<...
02/21/24 • 36 min
About The Episode:
This episode is all about scaling profitability of your content and we're joined by Tommy Magill – he's scaled content businesses by millions through paid ads.
In just over a year, Tommy Magill's marketing agency went from zero to managing over a million in ad spend, and becoming the number one affiliate for Shopify. As a dynamic player in the content and course creation space, Tommy has unlocked potent strategies for leveraging trust, credibility, and a strong offer to not just attract but retain your audience.
Today, we'll cover:
- The art of securing low interest business credit and using storytelling to supercharge sales.
- The science behind testing offers and strategic allocation of funds for maximum return on investment.
- The undeniable power of content creation in building trust and testing course concepts with your audience.
- The insights Tommy gained from working with top-tier clients, including the effectiveness of paid ads and course marketing.
- Tommy’s perspectives on the future of content strategy and his commitment to long-form content for the year ahead.
What You'll Learn
1. Leveraging Low Interest Business Credit
2. Scientific Offer Testing & Analysis
3. Trust-Building Through Content Creation
4. Effective Paid Advertising Strategies
5. Course Creation & Concept Testing
6. Importance of Creating High-Quality Offers
7. Affiliate Marketing & Software Revenue Potential
Timestamps
00:00 Transitioned from affiliate marketing to online courses.
05:02 Networking: staying connected, learning, adding value.
07:03 Low ticket, mid ticket, high ticket products.
11:47 Meeting to discuss market offers and tactics.
13:55 Testing multiple ad themes increases engagement and credibility.
17:44 Create content like interviewing customers, engage, snowball.
20:21 Success story of growing ad spend with Shopify.
26:05 YouTube marketing boosted spending from $20k to $650k
29:06 Creating personal connection, scaling ads strategically.
31:18 Jeff Bezos ad transformed YouTube, made money.
34:15 Platforms favor organic content, diminishing ad space.
The Power of Affiliate Marketing and Education in Business Growth: "Found my way into courses because affiliate marketing keeps you sharp on just whatever marketing channel you chose."
— Tommy Magill [00:02:33 → 00:02:40]
E-commerce Pricing Strategy: "There's like the low ticket product, which is everything underneath. Like $197, which we found was like a consideration window from a click was like less than four or five days on average. There's what's called mid ticket, which is like that 197 to about 2000 ish dollars, where the click to purchase averages a little bit. I think it's seven days is what we found for the average. And then for high ticket, which is like anything 2000 plus, we see consideration windows of like 14 days on average."
— Tommy Magill [00:07:03 → 00:07:41]
Impact of Compelling Offers in Business Launches: "there's one of the brands in our portfolio talks about business credit and helping business owners acquire credit at a 0% interest rate for twelve months. We launched that, I believe it was like three years ago, and it sort of was mind boggling."
— Tommy Magill [00:09:29 → 00:09:46]
Webinar Marketing Insights: "I think this alone will provide a lot of value if you go to a tool called similar web and you just put in the website webinar jam, and webinar jam, for everybody who doesn't know it hosts a ton of webinars. And so if you put that into similar web and you look at the referring traffic, you can see effectively what are the best performing webinars right now, or over the past three months."
— Tommy Magill [00:12:07 → 00:12:34]
Building an Unassailable Brand: "this brand that we create is the only brand in the world that can do this like this."
— Tommy Magill [00:13:03 → 00:13:10]
Viral Marketing Strategies: "And when it rings true, the great thing is, then there is a quote unquote flywheel of people talk about how easy it was and how engaging the communities and everything like that."
— Tommy Magill [00:13:55 → 00:14:07]
Effective Content Creation Strategy: "set aside at least an hour per week. But really, I say, like four to 5 hours per week. So an hour per workday, so to speak, creating content for six months straight and do that every single day, and depending on your follower size, maybe that looks like Amas, maybe that looks like creating a Facebook group and just going in there and just talking about what you're got."
— Tommy Magill [00:15:52 → 00:16:20]
Creating Engaging Content: "Very similarly with content, do you want to know that what you're d...
About The Episode:
In this convo with Nick Christensen, we breakdown the secrets to using influencer and creator marketing to amplify sales and views. Nick shares insider strategies on how to maximize ROI, the importance of genuine partnerships, and how to forge lasting brand deals as a creator.
Today, we'll cover:
- How to negotiate influencer marketing deals during high-conversion periods like Black Friday.
- The critical factors influencers should consider when setting rates and approaching brand deals.
- Exploring the distinction between affiliate marketing and influencer roles, and how to navigate these.
- The effectiveness of outreach strategies for securing partnerships and the preference for commission-based models.
- Nick's journey at Appsumo and his tips for creators to connect with brands authentically.
What You'll Learn
1. Leveraging influencer marketing for sales.
2. Creator compensation and negotiation strategies.
3. Affiliates vs. influencer marketing roles.
4. Crafting successful brand partnerships.
5. Engagement over follower count.
6. Long-term relationships with brands.
7. Performance-based partnership benefits.
Timestamps
00:00 Passionate about helping creators grow efficiently. Started ambassador program.
04:42 Monetize YouTube channel through brand outreach and outreach.
10:13 Avoid coming on too strong with rates.
11:22 Suggest specific approach, avoid standard email.
16:53 Appsumo's successful Black Friday marketing strategy.
18:21 Measuring marketing success with LTV to CAC.
22:13 Six-month trial period with potential for growth.
26:49 Build long-term partnerships with smaller companies.
29:09 Affiliate opportunities in SaaS for recurring revenue.
32:41 LinkedIn is the best marketing channel.
Expanding Influence with Strategic Partnerships: "We have an eight figure affiliate and influencer program that I started about five years ago. Started with really just referral marketing, expanded to affiliate, traditional affiliate marketing, and now kind of the final stage is what we call ambassador or influencer marketing."
— Nick Christensen [00:02:34 → 00:03:47]
Influencer Marketing Strategies: "Ten times out of ten, you're going to get a yes from brands, especially if the first three months are more of like a test and then invest where there's no skin off their back."
— Nick Christensen [00:07:56 → 00:08:04]
Influencer Marketing Pitfalls: "You just got to ten k subs, you're the king of YouTube and it's like, yo, I'm coming in with $15,000 per month fee, right? And it's an exaggeration of an example, but I've seen some insane rates being thrown out to where not only are you not trying to align with my goals, but the outreach is just so transactional."
— Nick Christensen [00:10:20 → 00:10:45]
Effective Marketing Outreach: "Don't send them some general pdf with some crazy numbers in it. Send them a real email and say, hey, I checked out castmagic or I checked out Appsumo and I loved this part of it, or I loved this tool. I would really love to promote this in this and this way."
— Nick Christensen [00:11:29 → 00:11:44]
The Importance of Genuine Engagement in Monetization: "Well, I'm looking for good engagement, not just views. I'm looking for real followers and real comments. Bots are huge on YouTube. All social media channels pumping up these creator channels to make it seem like they have these insane followings and insane engagement."
— Nick Christensen [00:14:08 → 00:14:25]
Evaluating Social Media Engagement: "One ratio that we use is a CPM based on the last ten videos, the views of the last ten videos, and then a ratio of follower to view to comment accounts, right? So it doesn't matter if you don't have a lot of followers or you don't have a lot of subs. If your sub to view count to comment ratio are really good, let's say you have 100 followers and you get 80 views on your videos and of those 80 views you get like 20 comments. That's a really good ratio, right? That means you have a great channel of people that are really engaged."
— Nick Christensen [00:14:37 → 00:15:13]
Maximizing Black Friday Earnings: "People are conditioned to buy during Black Friday. And so if I was a creator, I would go really hard on Black Friday, lowering my fee amount and increasing the commission amount of saying, I think if there's any time for me to do this and adjust my ratios, this is it."
— Nick Christensen [00:17:34 → 00:17:50]
Marketing Efficiency in the Digital Age: "LTV, to CAC is how we track all of our paid returns at Appsumo. The LTV, meaning the customer profit that I am getting from them. The CAC being how much I am paying to get that customer...
02/14/24 • 40 min
About The Episode:
Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts.
Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.
Today, we'll cover:
- Journalism, B2B tech sales & content creation strategy.
- LinkedIn and how creators can maximize the platform
- Start by recording conversations and voice notes
- Repurposing content across formats
- Niche communities, employee advocacy, and the potential of short form video in 2024.
What You'll Learn
1. Content creation authenticity and value
2. LinkedIn engagement and audience building
3. Transitioning to team-based content strategies
4. Employee advocacy and content sharing
5. Repurposing interactions into compelling content
6. Multi-platform content strategy and distribution
7. Tools for innovative content creation
Timestamps
00:00 Path from journalism to b2b marketing.
05:20 Use tools to find top creators, engage.
09:51 Leverage tools to create, share engaging content.
11:42 Utilize Castmagic app for recording internal conversations.
14:26 Leveraging AI to quickly create branded video clips.
20:36 Consider audience's online location for marketing strategy.
22:33 Small companies have an advantage for content creation.
26:07 Embrace using tools to create quality content.
30:08 Create invitation-only LinkedIn content groups, encourage sharing.
33:09 Alex Hermozi is the new Gary Vee.
35:41 Engage, connect, and share to grow network.
38:23 Send form, share video, optimize, promote report.
Leveraging LinkedIn for Visibility: "If you scroll LinkedIn after listening to this episode and it says like, oh, Logan commented on this post, and then it shows the post and then it shows my comment, right? I'm getting visibility and I didn't even create a freaking post, right?"
— Logan Lyles [00:06:24 → 00:06:37]
The Power of Short Form Video: "I do think that video, especially short form video, I think anybody listening to this is not surprised by. That's hot right now. YouTube shorts, obviously TikTok, and even on LinkedIn, we're seeing the same sort of trends there."
— Logan Lyles [00:08:17 → 00:08:32]
Leveraging Employee Advocacy in Content Distribution: "how does that work into our distribution strategy on LinkedIn of what we call an employee evangelism program, where we're activating individuals within the team to share that content."
— Logan Lyles [00:09:52 → 00:10:03]
The Power of AI in Video Editing: "And then leveraging some AI, even within that tool to, say, shorten my word gaps, take out the filler words. And now in just a couple of minutes I can apply a template where it's got my captions with our branded font on there, the progress bar with our brand logo."
— Logan Lyles [00:14:28 → 00:14:43]
Social Media Strategy: "where is my audience, right? If they're all on X and you do some of that research, maybe you look at Sparktoro and you look at what are some of the accounts people are following? What podcasts are they listening to, what YouTube channels are they following? Where are those folks repurposing their content? Are they more active on LinkedIn and getting engagement? Are they more active on X and getting engagement? And you might want to follow the crowd that you're trying to gather and see where they're at. So I would say it comes down to kind of that fundamental marketing question of where is your audience at? And go there."
— Logan Lyles [00:21:16 → 00:21:49]
Advantages of Small Businesses in Advocacy Programs: "You don't have the bureaucracy of, if we launch an employee advocacy program, how do we let people in and tell some people no and all the different things and HR and legal and all that stuff, like you got five people, you can work it all out, right?"
— Logan Lyles [00:22:44 → 00:22:57]
Content Strategy in Digital Marketing: "Sharing that in a LinkedIn post is basically like product marketing on a small scale, right? Because the people are the ones delivering the service."
— Logan Lyles [00:24:44 → 00:24:51]
Content Creation Innovation: "Before castmagic was around, when I was at sweetfish, we were using gong or chorus AI, one of those call recording tools, and we were using it exactly for that. And obviously that didn't have any AI built into it, didn't have the quality of recording the audio or the video. But that's why w...
08/14/24 • 34 min
About the Episode:
Dakota Robertson is the founder of Growth Ghost, a social media ghostwriting business with high-profile clients that include best-selling authors, prominent influencers, and 7 and 8 figure entrepreneurs. He scaled this venture to generate $30,000-$50,000 per month within its first nine months, then transitioned to his current role as a personal brand consultant after two successful years.
Now with an audience of over 550,000 followers and generating monthly earnings exceeding $100,000, Dakota's mission is to help others to achieve freedom and make an impact through their content and online businesses. He offers a free personal branding course for creators, coaches, and business owners.
In this episode of DTC Pod, he shares his strategies for creating viral content, emphasizing the importance of sharing personal experiences, addressing pain points, and providing actionable advice to connect with audiences. He also discusses his ‘what-why-how’ writing framework, his content repurposing workflow, and the value of ghostwriting for those who struggle with content creation.
Today, we'll cover:
- The art of simplifying your message and leveraging psychology in copywriting to create compelling content
- The critical roles that relevance and curiosity play in content consumption and purchasing decisions
- Dakota Robertson's proven "what, why, how" framework for creating highly engaging content
- The growing importance of ghostwriting in the social media space and how it can help clients achieve their goals
- Strategies for building a content funnel to nurture relationships and convert followers into customers
What You'll Learn
1. Techniques for Creating Engaging Content
2. Social Media Growth and Ghostwriting
3. Content Creation Workflow
4. Repurposing Content
5. Building a Personal Brand
6. Relevance and Curiosity in Content
7. The “What, Why, How" Framework
8. Funnel Strategy and Long-Form Content
Timestamps
00:00 Dakota Robertson’s background
02:22 How Dakota Robertson started on socials
05:15 Two important copywriting lessons
07:24 Inciting relevance and curiosity in social content
10:47 Dakota Robertson’s what-why-how framework
14:19 On ghostwriting as a career path
16:08 Creating content yourself vs employing a ghostwriter
19:18 Dakota Robertson’s content workflow
22:41 Ways to think of content ideas
25:06 How to create a transparent relationship with your audience
29:23 Sales funnel offers and how to convert with content
Understanding the Audience’s Pain Points: “Imagine you're in a desert and you have no water. It's scorching hot. You've been walking for days, and then someone has a little water bottle. How much would you pay for that? You’d probably empty your entire bank account. Opposed to, if you're just walking on the street, you're not thirsty, you're fine. It's like, you probably won't even buy it. The only difference is the context of the pain you're in. So something is showing, ‘Hey, like, I can solve this pain point for you,’ then it's gonna be more relevant to the person.” — Dakota Robertson [00:08:30 → 00:09:02]
Creating and Sharing Personal Content: “I find a lot of people in business, they're so focused on, you know, giving value and actionable stuff, and they totally neglect the personal side of things. So I think there should be more of a focus on personal stories, worldviews, and opinions, even if it's polarizing, because that's the stuff that's gonna make people love you, even if it means other people hate you.” — Dakota Robertson [00:24:44 → 00:25:06]
Impact of Long-Form Content on Conversion: “If someone consumes a three-second tweet, it's like, okay, but if someone consumes a ten-minute YouTube video, you're taking up more real estate in their mind, and you're nurturing that relationship way more because they can see and hear you. And that's the stuff that converts way better, is long form. So I'm always thinking about how can I convert my short-form content to long-form and ideally get them on my newsletter so they can have a direct line of access?" — Dakota Robertson [00:32:01 → 00:32:29]
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FAQ
How many episodes does Uploading have?
Uploading currently has 25 episodes available.
What topics does Uploading cover?
The podcast is about Tiktok, Marketing, Social Media, Content Strategy, Entrepreneurship, Youtube, Writing, Content Creator, Social Media Marketing, Productivity, Podcasts, Business, Content and Twitter.
What is the most popular episode on Uploading?
The episode title 'Mastering LinkedIN Growth for Small Teams: Insights from Content Evangelist Logan Lyles' is the most popular.
What is the average episode length on Uploading?
The average episode length on Uploading is 35 minutes.
How often are episodes of Uploading released?
Episodes of Uploading are typically released every 7 days.
When was the first episode of Uploading?
The first episode of Uploading was released on Jan 24, 2024.
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