Mobile game developer? Here are your odds of success
05/01/15 • -1 min
If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.
Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.
If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.
Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.
Previous Episode
Where smaller retailers are spending on mobile this year
A recent study by Edelman Berland on behalf of eBay Enterprise looks at where and what smaller retailers are doing and spending for mobile initiatives this year. Chuck has pulled 2 key stats from the report and discusses them in this episode.
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