Hey, NFC isn't DOA!

05/22/15 • -1 min

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

NFC hoopla reached a fevered pitch right before Apple finally announced support for the tap-to-do-stuff technology. Since then it seems to have hit a silent stride in the market beyond the initial feeling it would be yet another mobile payment platform. Chuck stopped by the NFC Forum in Boston and was treated to a number of seriously cool examples of what NFC can and will be doing for us in the near future.

Previous Episode

Why context is a currency you can't ignore

This isn't new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period.

Next Episode

The billionaire ranch

Welcome to episode #235. On the show: Girl detection billboards; KFC's tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; Drink activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada.

Full show notes can be found here.