UP214: Tom Fox
12/07/21 • 49 min
1 Listener
Today’s guest is Tom Fox, the former chief executive of Premier League club Aston Villa during the ownership tenure of fellow American Randy Lerner. So this is a timely conversation about the economics of the Premier League, the power and limitations of the CEO’s job and the potential impact of government regulation following the Tracey Crouch review in to football governance.
Fox’s career has mixed high end football with brand marketing. Before Villa, Fox led Arsenal’s commercial team under CEO Ivan Gazidis following a marketing career at PepsiCo and Nike. Between 2017 and 2020 he was president of MLS franchise the San Jose Earthquakes and recently carried out a similar role at FaZe Clan, the esports franchise.
The weekly Unofficial Partner newsletter is read by thousands of people across the sports business every Thursday, to join them subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Today’s guest is Tom Fox, the former chief executive of Premier League club Aston Villa during the ownership tenure of fellow American Randy Lerner. So this is a timely conversation about the economics of the Premier League, the power and limitations of the CEO’s job and the potential impact of government regulation following the Tracey Crouch review in to football governance.
Fox’s career has mixed high end football with brand marketing. Before Villa, Fox led Arsenal’s commercial team under CEO Ivan Gazidis following a marketing career at PepsiCo and Nike. Between 2017 and 2020 he was president of MLS franchise the San Jose Earthquakes and recently carried out a similar role at FaZe Clan, the esports franchise.
The weekly Unofficial Partner newsletter is read by thousands of people across the sports business every Thursday, to join them subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Previous Episode
UP213: The NHL on social media
The National Hockey League is made up of 32 teams and 750 players, and the story of the league is increasingly told by the players themselves across their owned social media platforms.
Today’s conversation is about the implications of this shift for the league, the team owners, the fans and the players themselves.
Our guests are David Klatt, director of social media platforms for the NHL and Daniel Kirschner, founder of Greenfly, the software platform that helps organisations to collect, organise and distribute digital media.
If you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.com
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Next Episode
UP215: Pepsi, Barclays and Fuse
This was a bit of a moment for Richard and Sean as its the first in person recording we’ve done since the lockdown forced us online. Newer listeners won’t remember but the first fifty or so podcasts we did were face to face at various locations, and we’ll be looking to do more through 2022, virus permitting.
So, we met up at the London headquarters of Omnicom Media Group for the second in our series on sports marketing in partnership with Fuse, the sport, entertainment, cause and culture agency, who helped us pull together a stellar panel that includes Tom Corbett, Group Head of Sponsorships and Media at Barclays, Adam Warner, Senior Director of Global Sports Marketing at PepsiCo, along with Steven Hutchison, Managing Director of Fuse.
It’s a broad conversation about football sponsorship, the UEFA Champions League, The Premier League and the FA Women’s Super League, through the eyes of the people making the decisions on the brand side of two of sport’s biggest spending commercial partners.
The weekly Unofficial Partner newsletter is read by thousands of people across the sports business every Thursday, to join them subscribe via unofficialpartner.com
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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