UP204: The UP Women’s Street Football Brainstorm
10/26/21 • 40 min
This week we’ve assembled another group of very expensive expert advisers to brainstorm a new sports property that will make billions for its creators (minus Unofficial Partner commission, cash only).
The idea comes from our friend and former podcast guest Gundeep Anand, who in 2016 created The Last Stand, a street football tournament aimed at uniting communities and breaking down social, cultural and religious barriers through sport.
Now Gundeep is launching a women’s street football version in the centre of Birmingham next month and we got a group together to see how we can help.
Joining Richard and Gundeep are Ricardo Fort and Michaela Gooden.
Ricardo was head of Coca Cola and Visa global sport sponsorship programmes and now runs his own consultancy, Sport by Fort, advising rights holders, brands and other investors in how to make sport work for them.
Michaela is a former professional footballer for Fulham who became an agent with Magna Sports Management, where she oversees a roster of male and female players including several WSL stars and England internationals.
If you work on the sponsor or media side of sport, or for an agency looking to learn more, you can get in touch with us, or go direct to Gundeep.
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
And if you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
This week we’ve assembled another group of very expensive expert advisers to brainstorm a new sports property that will make billions for its creators (minus Unofficial Partner commission, cash only).
The idea comes from our friend and former podcast guest Gundeep Anand, who in 2016 created The Last Stand, a street football tournament aimed at uniting communities and breaking down social, cultural and religious barriers through sport.
Now Gundeep is launching a women’s street football version in the centre of Birmingham next month and we got a group together to see how we can help.
Joining Richard and Gundeep are Ricardo Fort and Michaela Gooden.
Ricardo was head of Coca Cola and Visa global sport sponsorship programmes and now runs his own consultancy, Sport by Fort, advising rights holders, brands and other investors in how to make sport work for them.
Michaela is a former professional footballer for Fulham who became an agent with Magna Sports Management, where she oversees a roster of male and female players including several WSL stars and England internationals.
If you work on the sponsor or media side of sport, or for an agency looking to learn more, you can get in touch with us, or go direct to Gundeep.
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
And if you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Previous Episode
UP203: John Amaechi OBE
Today’s guest is John Amaechi OBE, the former NBA basketball player who has built a global reputation as an organisational psychologist via his own APS Intelligence consultancy. His book The Promises of Giants was a New York Times bestseller, and is a manifesto for a new type of conversation about leadership.
A Chartered Scientist, John was elected a Fellow of the Royal Society for Public Health and a Research Fellow at the University of East London.
If you’ve ever heard John talk about sport and the business that surrounds it, you’ll know this is a topic about which he has very strong and persuasive views.
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
And if you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Next Episode
UP205: Media coverage of women’s sport
This week the Women’s Sport Trust released some new research, commissioned by them and carried out by the Futures agency, who monitored UK media coverage of women’s sport over the course of the last year.
The data is available via the Trust’s website.
What are the key findings of this research, what works and what doesn’t when it comes to the job of attracting more people to watch and to stay watching beyond the big quadrennial events and individual star performances.
To answer these and several more questions, we invited Chris Hurst, Jo Osborne and Victoria Cotton to unpick the data and share their considerable experience on this topic.
Chris has been a Trustee of the Women’s Sport Trust since 2017, having previously worked for organisations including the Premier League, the ICC, BBC Sport and Nielsen, and is now a sports consultant. He is also a Non-Executive Director of the Rugby Football League.
The view from the media side of this discussion is brought by Jo Osborne and Vicks Cotton, two of the most accomplished and experienced sports television producers working today. Vicks is Executive Producer of Live Streaming at BBC Sport, covering major events including women’s football, netball and The Hundred.
Jo is an Executive Producer at Sky Sports, covering a range of programming including Netball Superleague, The Hundred and the Women’s Super League.
Every episode of Unofficial Partner can be found by using the big podcast providers, including Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app.
And if you don’t already get the weekly Unofficial Partner newsletter, you can join thousands of busy sports biz execs who receive it direct to their inbox every Thursday, subscribe via unofficialpartner.com
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.
These are deep conversations with smart people from inside and outside sport.
Our entire back catalogue of 400 sports business conversations are available free of charge here.
Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.
If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
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