E40: The Diversity Question

01/23/20 • 43 min

This week we're talking about why the sports business looks like it does, which is predominantly white, male and middle class.Our guest is Pranav Soneji, co-founder of Livewire Sport, who have launched a mentoring project aimed at tackling some of the barriers people from under represented groups face when they start a career in sport and Digital industries. We talk about what diversity means, why the sports business should care about it, and why change takes so long. The programme takes place throughout 2020, will include sessions with some of LiveWire’s clients, including - Channel 4, Team GB, Wimbledon among others. You can find details of the scheme at http://livewiresport.com/mentoring/Finally, a big thank you also to our great friends at SDA one of London’s best boutique brand consultancies for opening their doors on Charlotte Street to us and allowing us to record this podcast at their offices, it is as ever much appreciated.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Previous Episode

E39: Alex Fynn

This week we talk to Alex Fynn the former Saatchi and Saatchi adman turned author who played influential roles at two pivotal moments in football’s recent history. In the 1980s Alex was commissined by the FA to write a blueprint of the Future of Football, a document that ultimately led to the formatin of the Premier League. It was a piece of work that caught the eye of Silvio Berlusconi, then owner of AC Milan among many other things, who asked Alex to write a similar plan to reorganise European club football. We talk about both of those experiences, and what Alex learnt about himself and the nature of power in sport. We can recommend Alex’s most recent book, One Step From Glory, written with the journalist Martin Cloake, which is all about Tottenham’s journey through to the 2019 Champions League Final in Madrid.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Next Episode

E41: Simon Dent - Dark Horses

Simon Dent was a lawyer then a sports memorabilia shop owner, then a sports agent to his flat mate Martin ‘Chariots’ Offiah and then a football agent.

In 2016, he co-founded Dark Horses, a creative sports marketing agency that sits within Lucky Generals, one of the most successful independent advertising agencies in London.We went to the Exmouth Market office to talk to Simon and join the dots.Next week, Richard and Sean head to Paris for the first ever Unofficial Partner Live at the inaugural Global Sports Week event. Come and say hello if you’re there.https://globalsportsweek.com

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

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