S9E06 - Set Jetting: Film Locations As Tourism Marketing

02/06/20 • 27 min

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This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as new-found tourism marketing. Other towns absolutely resent it. It’s a fascinating love/hate relationship.

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Hosted on Acast. See acast.com/privacy for more information.

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S9E05 - Sound + Vision: Album Covers As Marketing, Part Two

This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to accommodate CDs. And in the 2000s, the advent of iPods shrunk them again to the size of a postage stamp. Forcing album artwork to become highly creative.

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S9E08 - The Name Game: Brand Names In Different Countries

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all.

Hosted on Acast. See acast.com/privacy for more information.