Burning Cats

Explicit content warning

03/25/21 • 47 min

3 Listeners

It’s no secret the internet can be a terrible place to be a woman. Any woman who ends up in the spotlight faces an intense amount of criticism and hate. For many reasons, the majority of that hate tends to come from other women and in the mom influencer industrial complex it often comes from other moms. After putting herself out there as a potential influencer Jo has gotten her fair share of online hate, but as a former gossip reporter she also has a long history of doling it out. In this episode Jo talks with a woman who built a website to hate on other women online, an original mom influencer who buckled under the hate, and reckons with how to break the cycle of woman on woman hate online. If that’s even possible.

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Previous Episode

An Intermission

In the past six episodes, we’ve travelled far and wide across Instagram’s momosphere. We’ve gone through the history of influencing, learned how to craft the perfect Instagram post, and weighed the consequences of sharing your life and your kids’ lives online. That last one really weighed on Jo. Learning about the potential dangers of posting about your children on social media was a shock and made her question this entire influencer experiment. This week, we’re taking a mental health break away from the ‘gram to process what we know about this insane world. We’ll be back next week with a full episode, but for now Jo and Glynnis have a quick chat to digest The Sharenthood and discuss whether Jo should continue as an influencer.

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Next Episode

It’s Time For A Reckoning

In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo sets out to find an answer to that.

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Under the Influence with Jo Piazza - Burning Cats

Transcript

Speaker 100:00:04.959

Instagram ruined women for a time. Ah, people did weird things.

Speaker 100:00:13.439

Once you signed with an agency, you're no longer a human being on the Internet. That's the end. You are a company, your Walmart. So it's every man for himself in the comments and and everything you post this product. Now, even if you're posting something personal, everyone reads with the sense that they might be being sold somethi