Uncensored CMO
Jon Evans
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Top 10 Uncensored CMO Episodes
Goodpods has curated a list of the 10 best Uncensored CMO episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Uncensored CMO for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Uncensored CMO episode by adding your comments to the episode page.
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Uncensored CMO
05/08/24 • 42 min
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.
Timestamps
00:00 - Intro
01:22 - Colleen DeCourcy background
03:30 - Winning creative leader of the decade
06:30 - Colleen’s tenure at Wieden+Kennedy
13:50 - The TIME Interview
18:39 - From retirement to joining Snapchat
21:56 - The challenges of Snapchat
26:49 - Creating happiness in social media
30:02 - The 3D Chess of Being CCO and CMO at Snapchat
36:12 - What’s it like working for Evan Spiegel
39:07 - Advice to young marketers from Colleen DeCourcy
1 Listener
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
11/13/24 • 55 min
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.
00:00 - Start
05:40 - Mark #5: Brand purpose doesn’t need a commercial excuse
14:13 - Jon #5: Liquid death article
21:15 - Mark #4: There's no such thing as performance branding
25:47 - Jon #4: Nike Winning isn’t for everybody
29:07 - Mark #3: KitKat's perfect positioning
34:33 - Jon #3: Compounding interest, relationships and creativity
39:55 - Mark #2: Why Liquid Death are running into trouble
45:42 - Jon #2: Outrage is the new s*x in marketing
48:32 - Ritson #1: Nike’s biggest mistake
52:44 - Jon #1: Airbnb’s focus on brand
1 Listener
01/08/25 • 68 min
It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers need to know in 2025. We've broken this episode into 8 key discussion points, including why consistent advertising is so effective, why the era of purpose is over and another year of the advertising industry needing to remember they are not the customer.
00:00:00 - Intro
00:00:55 - Reflecting on the agency’s year
00:05:25 - Point 1: You are not the customer
00:19:51 - Point 2: Ignore Price at your peril
00:26:13 - Point 3: Consistency but not a lack of creativity
00:42:08 - Point 4: Never forget the eyeballs
00:50:48 - Point 5: Emotions aren’t just about making people cry
00:55:08 - Point 6: Is the era of purpose over?
01:00:38 - Point 7: Don’t just be in culture, stay in culture
01:03:48 - Point 8: Don’t forget the power of Out of Home
1 Listener
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Uncensored CMO
03/20/24 • 48 min
We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?
Watch the ads referenced in this podcast:
Timestamps:
- 00:00 Intro
- 03:23 Why creativity matters
- 04:31 Investing in creativity
- 08:00 Being forced into short term tactics
- 10:46 How to write a better brief
- 14:45 Distinctive assets (Oreo Ad)
- 20:10 Cadbury Garage Ad
- 22:07 Orlando Chart
- 23:21 Cadbury Generosity
- 27:24 How Cadbury approaches creative development
- 29:22 Data vs creative judgement
- 32:53 How to measure creative
- 40:15 Q&A
1 Listener
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Uncensored CMO
05/15/24 • 42 min
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.
Timestamps
- 00:00 - Intro
- 00:44 - AJ’s marketing background
- 02:49 - What can clients learn from agencies
- 07:40 - AJ’s time at Klarna
- 09:48 - Taking the CMO job at Monzo
- 10:49 - The emotion of money
- 14:02 - Focusing on a world class customer experience
- 23:07 - Positioning Monzo as a bank in a sea of neo banks
- 24:09 - Monzo’s new brand campaign
- 27:22 - Embedding Monzo in culture
- 29:15 - Advice for being a young CMO
- 33:05 - How to deal with things going wrong
- 36:33 - Fostering creativity in an organisation
- 37:55 - How AJ is creating the Monzo culture
- 38:45 - AJ’s parting advice
1 Listener
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
Uncensored CMO
05/29/24 • 54 min
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.
Timestamps:
- 00:00 Intro
- 00:46 Gui's background
- 03:27 David's background
- 04:20 How VCCP and Cadbury started working together in 2017
- 14:24 David and Gui's favourite Cadbury ads
- 21:08 Compound creativity and consistency
- 31:30 Key to a successful client agency relationship
- 39:55 How to write a good brief
- 47:03 Cadbury business results
- 49:41 Future of the Cadbury brand
1 Listener
05/01/24 • 71 min
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. We recorded this episode as Scott releases his new book The Algebra of Wealth: A Simple Formula For Success, buy on Amazon UK, or US.
Links
Timestamps
- 00:00:00 - Intro
- 00:00:57 - 25 year overnight success
- 00:01:28 - Scott’s biggest failures
- 00:07:38 - How Scott scaled himself
- 00:13:24 - Daniel Kahneman’s impact on Scott
- 00:20:26 - How social media has a negative impact on the world
- 00:28:45 - Scott Galloway on being late
- 00:31:14 - The most important skill for a marketer
- 00:33:32 - The Era of Brand is Dead
- 00:40:19 - Scott’s new book opening Aurelius quote
- 00:42:53 - The power of compound interest
- 00:43:53 - Scott’s advice to young people
- 00:48:33 - Growing your network grows wealth
- 00:56:33 - What does the agency of the future look like?
- 01:03:33 - How to get social media right
- 01:04:50 - Why big firms should stop certification based hiring
1 Listener
07/03/24 • 60 min
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.
Timestamps
- 00:00 - Start
- 01:16 - How Tom Fishburne became a cartoonist
- 05:00 - Why is humour so important in the workplace
- 06:29 - Going full time as the Marketoonist
- 12:42 - Humour in the creative process
- 19:21 - Outdoor ads
- 22:30 - Discussing some of the Marketoonist’s greatest hits
- 23:17 - IoT cartoon
- 26:59 - Customer funnel cartoon
- 33:05 - Shiny new things cartoon
- 34:13 - Covid Cartoon
- 36:32 - AI cartoon
- 39:44 - The Marketoonist at Cannes
- 42:37 - Day 1 Cannes cartoon
- 45:39 - Day 2 Cannes cartoon
- 49:31 - Day 3 Cannes cartoon
- 53:46 - Day 4 Cannes cartoon
- 54:25 - Day 5 Cannes cartoon
- 57:59 - Jon’s own podcast cartoon
1 Listener
Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
10/11/23 • 68 min
The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.
Timestamps:
00:00 - Intro
00:31 - What’s going on in marketing in 2023?
02:19 - Why US marketers are off the pace
05:10 - Ehrenberg Bass and academic literature
06:53 - Mark’s contradicting viewpoints
07:23 - The Gary Vee of Australia
08:42 - Jon made a top 100 list
10:38 - Ritson’s biggest stories of the year
12:33 - Guiness
17:29 - The long and the short of it
20:38 - Cadbury
29:02 - Wear in vs wear out
36:43 - Running the same ad vs running a variation of a campaign
39:16 - Difference vs distinctiveness
45:51 - Is authenticity overrated?
48:12 - Do marketers use a brand’s history enough?
57:43 - Quick fire round
1 Listener
01/03/24 • 52 min
Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how intense it is. And how do you build a brand when you don't have a product yourself, but you're selling someone else's product? Well, it's one of those situations where marketing is all important and advertising can make all the difference to your success.
I'm catching up with Sam Day, who's been the CMO of confused.com, for the past 6 years, who successfully challenged this market and taken it from 4th to 2nd place on very limited budgets. So I want to find out from Sam the secret behind the success of the campaigns that he's run over the last few years, how he's transformed their business and what his plans are for the future.
Links
Timestamps
00:00 - Intro
03:53 - Sam’s advice to a young marketer
06:27 - Sam’s greatest failure
08:44 - Management and leadership advice
12:27 - The secret to an extended CMO tenure
19:41 - Getting c-suite buy in with data
22:50 - Consistency
24:26 - Marketing when you don’t have a product
26:01 - Brand vs price
28:43 - Why name the brand after the problem (confused.com)
31:24 - Branding against one of the best branded characters of all time
34:02 - Why there’s no silver bullet for success
37:02 - Spontaneous awareness - how to win an effie
39:50 - Selecting an agency
42:01 - Great examples of populous advertising
44:14 - How agencies should pitch to CMOs
49:39 - What’s next for Sam Day
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FAQ
How many episodes does Uncensored CMO have?
Uncensored CMO currently has 192 episodes available.
What topics does Uncensored CMO cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Uncensored CMO?
The episode title 'How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world' is the most popular.
What is the average episode length on Uncensored CMO?
The average episode length on Uncensored CMO is 53 minutes.
How often are episodes of Uncensored CMO released?
Episodes of Uncensored CMO are typically released every 7 days.
When was the first episode of Uncensored CMO?
The first episode of Uncensored CMO was released on Nov 5, 2019.
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