Uncensored CMO
Jon Evans
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Top 10 Uncensored CMO Episodes
Goodpods has curated a list of the 10 best Uncensored CMO episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Uncensored CMO for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Uncensored CMO episode by adding your comments to the episode page.
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Uncensored CMO
03/20/24 • 48 min
We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?
Watch the ads referenced in this podcast:
Timestamps:
- 00:00 Intro
- 03:23 Why creativity matters
- 04:31 Investing in creativity
- 08:00 Being forced into short term tactics
- 10:46 How to write a better brief
- 14:45 Distinctive assets (Oreo Ad)
- 20:10 Cadbury Garage Ad
- 22:07 Orlando Chart
- 23:21 Cadbury Generosity
- 27:24 How Cadbury approaches creative development
- 29:22 Data vs creative judgement
- 32:53 How to measure creative
- 40:15 Q&A
1 Listener
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Uncensored CMO
05/08/24 • 42 min
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.
Timestamps
00:00 - Intro
01:22 - Colleen DeCourcy background
03:30 - Winning creative leader of the decade
06:30 - Colleen’s tenure at Wieden+Kennedy
13:50 - The TIME Interview
18:39 - From retirement to joining Snapchat
21:56 - The challenges of Snapchat
26:49 - Creating happiness in social media
30:02 - The 3D Chess of Being CCO and CMO at Snapchat
36:12 - What’s it like working for Evan Spiegel
39:07 - Advice to young marketers from Colleen DeCourcy
1 Listener
05/01/24 • 71 min
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. We recorded this episode as Scott releases his new book The Algebra of Wealth: A Simple Formula For Success, buy on Amazon UK, or US.
Links
Timestamps
- 00:00:00 - Intro
- 00:00:57 - 25 year overnight success
- 00:01:28 - Scott’s biggest failures
- 00:07:38 - How Scott scaled himself
- 00:13:24 - Daniel Kahneman’s impact on Scott
- 00:20:26 - How social media has a negative impact on the world
- 00:28:45 - Scott Galloway on being late
- 00:31:14 - The most important skill for a marketer
- 00:33:32 - The Era of Brand is Dead
- 00:40:19 - Scott’s new book opening Aurelius quote
- 00:42:53 - The power of compound interest
- 00:43:53 - Scott’s advice to young people
- 00:48:33 - Growing your network grows wealth
- 00:56:33 - What does the agency of the future look like?
- 01:03:33 - How to get social media right
- 01:04:50 - Why big firms should stop certification based hiring
1 Listener
Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
10/11/23 • 68 min
The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.
Timestamps:
00:00 - Intro
00:31 - What’s going on in marketing in 2023?
02:19 - Why US marketers are off the pace
05:10 - Ehrenberg Bass and academic literature
06:53 - Mark’s contradicting viewpoints
07:23 - The Gary Vee of Australia
08:42 - Jon made a top 100 list
10:38 - Ritson’s biggest stories of the year
12:33 - Guiness
17:29 - The long and the short of it
20:38 - Cadbury
29:02 - Wear in vs wear out
36:43 - Running the same ad vs running a variation of a campaign
39:16 - Difference vs distinctiveness
45:51 - Is authenticity overrated?
48:12 - Do marketers use a brand’s history enough?
57:43 - Quick fire round
1 Listener
07/03/24 • 60 min
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.
Timestamps
- 00:00 - Start
- 01:16 - How Tom Fishburne became a cartoonist
- 05:00 - Why is humour so important in the workplace
- 06:29 - Going full time as the Marketoonist
- 12:42 - Humour in the creative process
- 19:21 - Outdoor ads
- 22:30 - Discussing some of the Marketoonist’s greatest hits
- 23:17 - IoT cartoon
- 26:59 - Customer funnel cartoon
- 33:05 - Shiny new things cartoon
- 34:13 - Covid Cartoon
- 36:32 - AI cartoon
- 39:44 - The Marketoonist at Cannes
- 42:37 - Day 1 Cannes cartoon
- 45:39 - Day 2 Cannes cartoon
- 49:31 - Day 3 Cannes cartoon
- 53:46 - Day 4 Cannes cartoon
- 54:25 - Day 5 Cannes cartoon
- 57:59 - Jon’s own podcast cartoon
1 Listener
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
11/13/24 • 55 min
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.
00:00 - Start
05:40 - Mark #5: Brand purpose doesn’t need a commercial excuse
14:13 - Jon #5: Liquid death article
21:15 - Mark #4: There's no such thing as performance branding
25:47 - Jon #4: Nike Winning isn’t for everybody
29:07 - Mark #3: KitKat's perfect positioning
34:33 - Jon #3: Compounding interest, relationships and creativity
39:55 - Mark #2: Why Liquid Death are running into trouble
45:42 - Jon #2: Outrage is the new s*x in marketing
48:32 - Ritson #1: Nike’s biggest mistake
52:44 - Jon #1: Airbnb’s focus on brand
1 Listener
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Uncensored CMO
05/15/24 • 42 min
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.
Timestamps
- 00:00 - Intro
- 00:44 - AJ’s marketing background
- 02:49 - What can clients learn from agencies
- 07:40 - AJ’s time at Klarna
- 09:48 - Taking the CMO job at Monzo
- 10:49 - The emotion of money
- 14:02 - Focusing on a world class customer experience
- 23:07 - Positioning Monzo as a bank in a sea of neo banks
- 24:09 - Monzo’s new brand campaign
- 27:22 - Embedding Monzo in culture
- 29:15 - Advice for being a young CMO
- 33:05 - How to deal with things going wrong
- 36:33 - Fostering creativity in an organisation
- 37:55 - How AJ is creating the Monzo culture
- 38:45 - AJ’s parting advice
1 Listener
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
Uncensored CMO
05/29/24 • 54 min
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.
Timestamps:
- 00:00 Intro
- 00:46 Gui's background
- 03:27 David's background
- 04:20 How VCCP and Cadbury started working together in 2017
- 14:24 David and Gui's favourite Cadbury ads
- 21:08 Compound creativity and consistency
- 31:30 Key to a successful client agency relationship
- 39:55 How to write a good brief
- 47:03 Cadbury business results
- 49:41 Future of the Cadbury brand
1 Listener
12/27/23 • 56 min
Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.
In this episode:
- Why being No.2 is better
- How he turned the anger of his project being shelved into a career-defining opportunity
- Being turned down by Phil Knight and where the idea of a Challenger brand came from
- The importance of over-commitment and being obsessed with execution
- How Tony’s Chocolonely have become a truly challenger brand
- How to be a pirate in the navy without getting fired
- What you can learn from a catwalk show and how constraints can turn into your greatest advantage
- The curse of data and how it leads us to a decline in creativity
- The furtile zero and what to do with no budget
- Adam shares his worst career moment
- Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
- The one thing Adam has never told anyone before
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Contact me:
- Website | www.uncensoredcmo.com
- Email – [email protected]
Adam Morgan:
05/24/23 • 63 min
Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the Google Executive Summit, Brandcast, ThinkwithGoogle and Be Internet Legends.
Nishma is a Board Director at the School of Marketing and is proud to be a Fellow of the Marketing Society. Her accolades include Ad Age’s Woman to Watch, Europe (2018), Campaign A List (2017, 2018 and 2019), Drum Digerati and was recognised in the Hospital Group’s h100 list as one of the most influential and innovative people in the UK’s creative industry.
When she’s not looking after her twins or at work, you’ll find her in sparkly shoes dancing in the sun or under the stars!
Talking points
00:00 Intro
00:32 The inspiration behind MadWomen
04:18 How Teletext was the Google before Google
07:54 The responsibility of managing the Google brand
12:20 How Google makes you look clever
13:30 What search reveals about humanity
16:08 "It’s Ok to Ask" campaign with Uncommon
17:59 Why Marcus Rashford helping out with the campaign
20:37 It’s not what we ask it’s what we do with the answers
20:47 The role of humanity in Google's work
24:05 Why we shouldn't just sell cheese
26:01 How the Google Pixel phone makes technology accessible to new audiences
30:17 CODA, How Google helped people understand the life of someone with two deaf parents
34:02 How diverse advertising unites the audience
36:40 Telling one person's story well
39:40 Diversity and representation in media
42:28 How technology democratises the ability for creators to get funded
46:54 Creating the worlds first augmented reality brand
48:00 Top tips for YouTube creators
50:20 How creators and collaborators can grow your brand
51:05 The role of AI to democratise tech
53:13 Advice for advertisers using YouTube
58:01 The surprising effectiveness of brand building style advertising in digital
01:00:35 Nishma’s biggest ever failure
01:02:36 Outro
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FAQ
How many episodes does Uncensored CMO have?
Uncensored CMO currently has 160 episodes available.
What topics does Uncensored CMO cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Uncensored CMO?
The episode title 'How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world' is the most popular.
What is the average episode length on Uncensored CMO?
The average episode length on Uncensored CMO is 54 minutes.
How often are episodes of Uncensored CMO released?
Episodes of Uncensored CMO are typically released every 7 days.
When was the first episode of Uncensored CMO?
The first episode of Uncensored CMO was released on Nov 5, 2019.
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