The Marketoonist on why humour is good for business - Tom Fishburne
07/03/24 • 60 min
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In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.
Timestamps
- 00:00 - Start
- 01:16 - How Tom Fishburne became a cartoonist
- 05:00 - Why is humour so important in the workplace
- 06:29 - Going full time as the Marketoonist
- 12:42 - Humour in the creative process
- 19:21 - Outdoor ads
- 22:30 - Discussing some of the Marketoonist’s greatest hits
- 23:17 - IoT cartoon
- 26:59 - Customer funnel cartoon
- 33:05 - Shiny new things cartoon
- 34:13 - Covid Cartoon
- 36:32 - AI cartoon
- 39:44 - The Marketoonist at Cannes
- 42:37 - Day 1 Cannes cartoon
- 45:39 - Day 2 Cannes cartoon
- 49:31 - Day 3 Cannes cartoon
- 53:46 - Day 4 Cannes cartoon
- 54:25 - Day 5 Cannes cartoon
- 57:59 - Jon’s own podcast cartoon
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.
Timestamps
- 00:00 - Start
- 01:16 - How Tom Fishburne became a cartoonist
- 05:00 - Why is humour so important in the workplace
- 06:29 - Going full time as the Marketoonist
- 12:42 - Humour in the creative process
- 19:21 - Outdoor ads
- 22:30 - Discussing some of the Marketoonist’s greatest hits
- 23:17 - IoT cartoon
- 26:59 - Customer funnel cartoon
- 33:05 - Shiny new things cartoon
- 34:13 - Covid Cartoon
- 36:32 - AI cartoon
- 39:44 - The Marketoonist at Cannes
- 42:37 - Day 1 Cannes cartoon
- 45:39 - Day 2 Cannes cartoon
- 49:31 - Day 3 Cannes cartoon
- 53:46 - Day 4 Cannes cartoon
- 54:25 - Day 5 Cannes cartoon
- 57:59 - Jon’s own podcast cartoon
Previous Episode
How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why they collaborated with Liquid Death.
Timestamps:
00:00 - Intro
01:15 - Kory’s background
06:11 - Founding story of e.l.f
08:39 - How do e.l.f make their products so affordable
11:30 - Why e.l.f are investing in brand building
15:15 - Staying close to your consumer
19:44 - Bringing customer insight into the business
21:23 - Staying agile as a large business
23:43 - Where have e.l.f invested marketing spend
27:28 - The e.l.f customer demographic
30:57 - e.l.f’ x Liquid Death collaboration
33:24 - e.l.f x Chipotle
37:01 - The e.l.f culture and why it’s important
41:00 - Kory’s advice to younger marketers
44:08 - Why Kory shares her learnings so much on LinkedIn
Next Episode
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.
Timestamps
- 00:00 - Intro
- 00:48 - Celebrating Southampton FC
- 03:12 - Ellie’s marketing background
- 07:29 - Virgin Media campaign with Usain Bolt
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