The Marketoonist on why humour is good for business - Tom Fishburne

07/03/24 • 60 min

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.

Timestamps

00:00 - Start
01:16 - How Tom Fishburne became a cartoonist
05:00 - Why is humour so important in the workplace
06:29 - Going full time as the Marketoonist
12:42 - Humour in the creative process
19:21 - Outdoor ads
22:30 - Discussing some of the Marketoonist’s greatest hits
23:17 - IoT cartoon
26:59 - Customer funnel cartoon
33:05 - Shiny new things cartoon
34:13 - Covid Cartoon
36:32 - AI cartoon
39:44 - The Marketoonist at Cannes
42:37 - Day 1 Cannes cartoon
45:39 - Day 2 Cannes cartoon
49:31 - Day 3 Cannes cartoon
53:46 - Day 4 Cannes cartoon
54:25 - Day 5 Cannes cartoon
57:59 - Jon’s own podcast cartoon

07/03/24 • 60 min

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