How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

05/29/24 • 54 min

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.

Timestamps:

00:00 Intro
00:46 Gui's background
03:27 David's background
04:20 How VCCP and Cadbury started working together in 2017
14:24 David and Gui's favourite Cadbury ads
21:08 Compound creativity and consistency
31:30 Key to a successful client agency relationship
39:55 How to write a good brief
47:03 Cadbury business results
49:41 Future of the Cadbury brand

05/29/24 • 54 min

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