Broadcasting Onchain Media with VESSEL — Steph Alinsug

Explicit content warning

06/28/23 • 62 min

Steph Alinsug is a brand builder, storyteller, community organiser, and media creative. Founder of VESSEL. An emergent startup designing for the onchain media ecosystem.

Until recently she was the Media Steward at Seed Club. Internet native accelerator with a growing network of alumni projects including ALLSHIPS, Cabin, Forefront, Metalabel, Poolsuite, Protein, Refraction, Songcamp, Take Up Space and Water & Music.

Steph helped to grow the brand, events like Seed Club Demo Day, and a media network including the CLUB podcast later renamed Building at the Edges, hosted by Jess Sloss.

In this episode we talk about Broadcast - an inaugural web3 media event held in Brooklyn May 2023. An invite only summit focusing on the future of onchain media. It was a collaboration between VESSEL, and Foster which is a writers collective based in New York, and Seed Club.

Participants included Zora Zine, Optimism, Gitcoin, Station Labs, Lens, Metalabel, Protein, Boys Club, Yup, Pleasr, Base, Friends With Benefits, Koop, Beem, Hypeshot, Joke, Tribute Labs, Forefront, Folklore, POAP, and IDEO ++

We talk with Steph about her learnings from experiences joining the crypto space, how she became involved with the team at Seed Club and collaborating across the network as it’s grown over the past years.

SPONSORS

Zerion combines every corner of web3 in a simple and intuitive app for self-custodial humans. Discover the hottest NFT collections, track your DeFi rewards, and vote in DAOs across 10+ chains. Get started at zerion.io

Lens Protocol is the open-source tech stack for building decentralized social media applications. A permissionless and transparent social graph that is owned by the user. Lens is the last social media handle you’ll ever need to create. Visit lens.xyz

Yup is the best of web3 all in one feed. Aggregating content across Lens, Farcaster, Mirror, NFTs, and Crypto Twitter. Search across platforms, customize your feed, and show off your NFTs and POAPS on your profile. Visit yup.io

Steph Alinsug is a brand builder, storyteller, community organiser, and media creative. Founder of VESSEL. An emergent startup designing for the onchain media ecosystem.

Steph helped to grow the brand, events like Seed Club Demo Day, and a media network including the CLUB podcast later renamed Building at the Edges, hosted by Jess Sloss.

SPONSORS

Previous Episode

New Internet is Here with Boys Club — Natasha Hoskins

Natasha Hoskins is a creator, brand builder and Co-Founder of Boys Club. A social collective bringing a new voice to the new internet. Product studio and media company. Best known for their parties, community, podcasts, interviews with crypto builders, memes, merch and a newsletter.

In this episode we talk about the Boys Club origins from Natasha getting intro’d into crypto by her co-founder Deana Burke. To a full capacity dinner event for predominantly women interested in web3. Going on to hold bigger and better parties.

I ask Natasha about their experiences building a social collective brand in crypto, how they designed their DAO, how they are thinking about audiences, and making collaborative releases like printing a physical zine ~ distributing by hand across South by Southwest.

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