S06 E01: The Queen of Automation

02/06/23 • 41 min

This month we meet with Lisa Catto, founder of www.thebusinesscatlayst.co.uk And creator of: https://idealpatientjourney.com/ who talks to us about the three critical results of the work she does for dental practices:

Saving time;
Getting organised and
Growing sales.

Nothing to not like there. Lisa has run her own businesses since the age of 19 and has a bewildering CV that includes:

Turning a roller-skating rink into a rave venue;
Running an animation art gallery in central London;
Pioneering computer games and digital marketing before the internet “was a thing” and we were using floppy disks and dial up modems!

After a sabbatical in the South of France, she returned to the UK and started working in small business automation before most of us even knew what that meant. Chris first met Lisa during lockdown, when she was automating an ortho group and he has since witnessed the transformative work she has done with a number of his clients in general practice. For Ashley, meeting Lisa for this podcast recording was the second blind date of his life - and the first that has turned up! Lisa explains to us in very clear and direct terms the three phases of her work with dental clients, automating:

Phase 1 - what happens before someone becomes a patient (including her unique SmileViewer systemhttp://www.smile-viewer.com/);
Phase 2 - how they are converted into fee-paying patients and
Phase 3 - how they are looked after as patients.

She also explains how the work she does integrates with Practice Management Software and the thorough onboarding that is done with the dental team when her systems are put in place. Ultimately, she says, “automation is about creating the extra time and space to build relationships” and that “incremental is exponential” - if you can save just 5 minutes a day, that’s almost 3 full days a year of team activity. Dentists leave too much money on the table in treatment plans never sold or not taken up - Lisa shows us how to automate improvement. It’s a great interview, never too technical or geeky and we think you will love it.

Saving time;
Getting organised and
Growing sales.

Nothing to not like there. Lisa has run her own businesses since the age of 19 and has a bewildering CV that includes:

Turning a roller-skating rink into a rave venue;
Running an animation art gallery in central London;
Pioneering computer games and digital marketing before the internet “was a thing” and we were using floppy disks and dial up modems!

Phase 1 - what happens before someone becomes a patient (including her unique SmileViewer systemhttp://www.smile-viewer.com/);
Phase 2 - how they are converted into fee-paying patients and
Phase 3 - how they are looked after as patients.

Previous Episode

S05 E20: An end of year special with Chris and Ashley

On todays 'Two Reds are Better than One Podcast' Ashley and Chris discuss their highs and lows of 2022 and share their goals and aspirations for 2023. Like never before, Ashley and Chris open their hearts and share some very personal stories and as usual, there is no holding back. As usual, there are many lessons and takeaways for your own personal and business life. In this podcast you will discover;

How a Hotel seriously messed up one of Ashley's Courses and how shabbily they dealt with the issue, losing a £200,000 client overnight. This is how not to deal with complaints.
How a One Star google review caused a few sleepless nights for Ashley and how he managed to move on
How to develop resistance in your life and how to bounce back after serious set backs
How at the age of 69, Chris Barrow has finally given into the PACE not RACE philosophy
The impact climbing the highest mountain in Italy has had on Chris
Chris scores himself 3/10 as a new grandfather and he shares what he is going to do to improve his score.
Why everyone needs a Coach or some one to cry on
How Chris and Ashley have survived several recessions and their final message to all their listeners to make 2023 a good one.

AND MUCH MORE

Next Episode

S06 E02: The Secrets to Finding a Passion in Dentistry

Karl Walker Finch is our latest guest on the 'Two Reds are Better than One Podcast'. Karl graduated in 2010 in Liverpool and then spent the next 5 years working as an associate on the Wirral before joining Lindley Dental in Huddersfield as an associate who announced on his first day that someday he wanted his own place. Very early on in his career, Karl discovered two passions. His first was for Implants and in 2014 took a Masters in Implantology and the other was that he had an Entrepreneurial streak in him, and that he wanted to be a Practice Owner one day. In 2022, he became a Practice Owner along with his wife Marisa, when he purchased a Practice and changed the name to 'Smiles in Tandem’ (https://www.smilesintandem.com/) which is based in Huddersfield. Karl concentrates on all things dentistry and Marisa's speciality is Counselling and Psychotherapy. This is a fascinating interview and Karl really opens up and shares some of his own mental health issues and what he did to overcome them and still does every day. There are so many take-aways for everyone. As well as running his own busy Practice, he is a family man and yet he has still found time to write a book called 'In the Loupe' - The Secrets to Finding a Passion in Dentistry' and he talks about this book on the podcast. You can purchase the book NOW at this link. In this interview you will discover;

One of the most important principles that you need to adopt when buying an existing Dental Practice
Karls biggest single mistake when he purchased the Practice
The importance of Communication with the team and how to get your team to buy into the changes you want to make
The three techniques Karl adopted to deal with his own mental health issues and how he maintains a happy work and home life
The importance of every day writing
The importance of pace, not race and living in the moment
Goal setting is not the be all and end all and how it can have impact on quality
The impact that belonging to a Mastermind group can have in your career

AND MUCH MORE.