Humanizing Your Personal Brand on Twitter with Leonard Kim

04/22/17 • 20 min

Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following.

In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked. My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on social media." Your Call-To-Action: Your call-to-action for this episode is to review your Twitter feed and see how often you share things that happen in your life. Are you being real and transparent? What can you do to improve your Twitter feed to reflect your personality into your personal brand so that it’s not all business all the time. Let me know what you think by sending me a tweet, @MadalynSklar. You can reach Leonard Kim on Twitter @MrLeonardKim, his website LeonardKim.com and by email [email protected]. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter39

Previous Episode

Clever Ways to Use ClickToTweet with Mike Stelzner

Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discussing strategies and tactics that will help you take your social media marketing to a new level. Mike also hosts a weekly live video show called Social Media Marketing Talk with expert commentary on the latest news of the week.

In this episode, Mike shares insights into cool ways you can market your events utilizing ClickToTweet, which is one of my favorite tools. He breaks it down and even shares a cool hack that allows you to include an image. This is something I’ve never seen done before. Mike walks us through the process and I have to say, it’s quite simple. I can’t wait for you to learn about this cool tip (see screen shots in the show notes) and so much more. Your Call-To-Action Your call-to-action for this episode is to take your marketing a step further by utilizing this method of ClickToTweet on your website. The best place is on a Thank You page. This can be for an event, like the way Mike uses it. Or when someone signs up for your webinars (I used it for that) and even purchasing your books or services. There’s no end to the ways you can use this method. It all start with ClickToTweet. Try this and let me know what you think by sending me a tweet @MadalynSklar. You can reach Mike Stelzner on Twitter @Mike_Stelzner and socialmediaexaminer.com. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter38

Next Episode

Twitter Strategies to Amplify Social Selling with Mindi Rosser

Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads.

In this episode, Mindi shares helpful social selling strategies that she uses on Twitter. I love her advice on building trust and sharing great content. It’s all about getting prospects to Know, Like and Trust you. She recommends using Twitter as an indirect sales tool, like as a conversation starter to connect with people. You’re going to learn helpful tips from Mindi that will help ramp up your Twitter marketing and give you a fresh, new perspective. My Favorite Quotes During the Interview:

“I feel like Twitter allows us to be more dynamic with our social selling strategy and implement our plan and get results and start talking to buyers.”

“People really have to know you. They have to start liking you. And then they will begin to trust you. And you do that on Twitter by sharing great content, by talking with people, by answering questions, and using Twitter not as a direct sales tool, but a little bit more of an indirect sales tool and almost like a conversation starter and a way to connect with others.”

“Building Twitter organically and being strategic about the type of content that you share will also attract the right followers to you.”

“It’s not as much about the number of followers as it is about the engagement that I’m having with the followers and having the right followers. So I’ve stopped focusing so much on getting the biggest following and trying to gain massive amounts of followers. It’s more about the engagements that I am having.” Your Call-To-Action: Your call-to-action for this episode is to sell without selling. Yes, you heard me right. Sell. And whatever it is you sell – a product or service, whatever it is, I want you to first educate your buyers and prospects. Be a resource and help. Offer a demo or free trial. Do something that attracts their attention in a way that is not salesy. Try this and let me know how this works out by sending me a tweet @MadalynSklar. You can reach Mindi Rosser on Twitter @MindiRRosser, email [email protected], through her website www.mindirosser.com or connect with her on LinkedIn at www.linkedin.com/in/mindirosser.

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter40