Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

In this episode I chat with Christina Kehoe of Infusionsoft. If you’re not already familiar with Infusionsoft, they provides sales and marketing software for businesses. Christina works with small business owners to build and execute marketing strategies. She has also worked closely with the Twitter Small Business team and shares valuable insights that will help you right now.

In this episode Christina takes a deep dive talking about Twitter cards. Did you know Twitter cards have 313% more engagement and 52% more retweets than those without them? It’s a great reason to use Twitter Cards!

In this episode, here’s what Christina covers:

• Twitter cards are a great tool!
• Web site cards: drives traffic to your website
• Lead cards: click on call-to-action button that sources contact info. Integrates with lots of CRMs to pull leads. Example: sign up for newsletter
• Twitter cards appear as a regular tweet.
• You can pin Twitter cards like a tweet to the top of your profile.
• On mobile you get a lot of attention.
• Your Call-To-Action: Try Twitter cards. Access it by going into the Twitter Ads section. Then create your first lead generation card.

Links mentioned in this episode:

• Christina can be found at @ChristinaAKehoe on Twitter.
• Twitter Small Biz Team – business.twitter.com/resources/tweetsmarter
• Favorite Apps/Tools: Nuzzel, Canva

How To Reach Christina: You can reach Christina on Twitter @ChristinaAKehoe.

Your Call To Action: Try Twitter Cards. Access it by going into the Twitter Ads section. Then create your first lead generation card. Tweet me @MadalynSklar and let me know how this goes for you.

Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! Show Notes at www.madalynsklar.com/twittersmarter11

Each week I take a listener’s question. This week’s questions came from Houston Business Coach Tina Marie Jones. She wants to know what are ways to attract followers interested in her message and how to get seen and discovered. I shared these strategies:

*Build up your followers by targeting relevant people, businesses, organizations and brands.

*Listen and engage. Think of Twitter as a cocktail party.

*Build Twitter lists - targeting, organizing, curating

*Grab attention by RT'ing, favoriting and replying to relevant tweets. *Getting your followers to help amplify your message.

*Consistency is the key. *Joining Twitter chats. Show Notes for this episode can be found at www.madalynsklar.com/twittersmarter2

If you have a question about Twitter you'd like me to answer on this podcast, please go to MadalynSklar.com/speakpipe

You can reach out to our guest Tina Marie Jones on Twitter, Facebook and her website. Call To Action: Set up several Twitter lists and seek out & participate in a Twitter chat. You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com

In this bonus episode, you’ll hear me talk about new Twitter features. Some are available now, others are coming in 2020 and a few are being tested for possible use in the future.

Podcast show notes are available at http://madalynsklar.com/twittersmarter75

Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world.

Garrett has a new book out called the 10x Marketing Formula, Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results.

In this episode, he and I have a candid conversation about his 10x formula. He tells us we can take advantage of Twitter by using it more when it comes to publishing and resharing content. And that too many times we forget to keep that steady drumbeat going on Twitter. So that’s where the 10x formula comes into play. You’ll hear his strategies, that when applied, will help you get 10 times the results.

• Garrett’s Twitter tips:
  • #1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more and sharing more.
  • Don’t undervalue how often you can share and re-promote on Twitter. Use it as a channel to constantly create a stream of attention to your evergreen content.
  • One thing Garrett thinks people forget to do is keep that steady drumbeat going on Twitter. Don’t let it become under-prioritized.
• Garrett talks about ways to boost your content and engagement on Twitter by using the 10x marketing formula.
  • Re-share your content on social media using a consistent schedule. Create a re-sharing plan.
  • Garrett shares a 10x example: we wrote a blog post that got a 500-600% increase in engagement just by resharing it on a consistent schedule. We created a resharing plan so every time we publish a new piece of content, it goes out 60 days into the future.
• CoSchedule has a tool called ReQueue that finds good times to re-share evergreen content and it fill the gaps. In his book, Garrett calls this “smart-o-mation.”
• Social media is always evolving. Experiment with emojis, GIFs and videos. Send out 25 different social messages from one piece of content.
• When it comes to analytics on Twitter, look at your overall engagement. Look at your content to see how it’s converting. You want activity from your audience and ultimately your click-throughs. And be sure to look at your overall activity.

“#1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more, sharing more.”

“There’s a real 10x marketing formula and we look at how you multiply the results that you’re getting from different marketing activities by 10 times.”

• TweetDeck – manage Twitter profiles
• CoSchedule – editorial calendar, try it free for 14 days
• ReQueue by CoSchedule – social automation intelligently designed to react, recalibrate and re-promote at just the right time (try free for 14 days)
• Headline Analyzer by CoSchedule – write headlines that drive traffic, shares, and search results (free)
• Social Message Optimizer by CoSchedule – create powerful social messages that convert (free)
• Garrett’s new book: 10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results (download chapter one for free!)
• Join my new private Facebook group. It’s called Madalyn’s (Shhh!) Private Secret Club. You’ll get a bonus tip from Garrett on 10x Projects vs 10% Projects. This is available only in this group.

You can reach out to Garrett on Twitter and on LinkedIn.

Check out Garrett’s new book 10X Marketing Formula. You can get the f...

Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following.

In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked. My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on social media." Your Call-To-Action: Your call-to-action for this episode is to review your Twitter feed and see how often you share things that happen in your life. Are you being real and transparent? What can you do to improve your Twitter feed to reflect your personality into your personal brand so that it’s not all business all the time. Let me know what you think by sending me a tweet, @MadalynSklar. You can reach Leonard Kim on Twitter @MrLeonardKim, his website LeonardKim.com and by email [email protected]. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter39