The Sweet Success of XO Marshmallow - Lindzi Shanks of XO Marshmallow
05/14/25 • 45 min
Lindzi Shanks, co-founder of XO Marshmallow, a gourmet marshmallow e-commerce company based in Chicago. Lindzi shares the fascinating journey of starting XO Marshmallow with just $200 and growing it into a multi-million dollar business. She delves into how the idea for custom-flavored marshmallows was born, the power of social media in their success, and their innovative products. Lindzi also discusses the challenges of scaling a food business, the importance of having the right people, and her vision for the company’s future. Tune in for valuable insights and the inspiring story of entrepreneurship.
Lindzi Shanks, co-founder of XO Marshmallow, a gourmet marshmallow e-commerce company based in Chicago. Lindzi shares the fascinating journey of starting XO Marshmallow with just $200 and growing it into a multi-million dollar business. She delves into how the idea for custom-flavored marshmallows was born, the power of social media in their success, and their innovative products. Lindzi also discusses the challenges of scaling a food business, the importance of having the right people, and her vision for the company’s future. Tune in for valuable insights and the inspiring story of entrepreneurship.
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