TrepTalks with Sushant

Ishan Dutta, Founder of Ugly Duckling Color shares how he transitioned from the corporate work at L'Oréal to finding an unmet need and niche in the Hair Color products category which inspired him to start his own business. Ishaan shares details about hair color industry, customer preferences, as well as insights on marketing.

Steven Sashen, founder of Xero Shoes shares the story of building an innovative footwear company where the products (shoes) allow natural barefoot fit and comfort and let feet do what is natural - bending, flexing, moving, and feeling. Steven talks about building the company initially through organic growth, shark-tank experience, and being profitable from the start.

Braxton Fleming, founder of Stealth Bros & Co. shares the personal story of transitioning and how not being able to find suitable Dopp Kits for hormone replacement therapy medications became the inspiration behind the products and the brand. Braxton talks about transgender experiences, starting a business with no experience, building a community, expanding to CVS, Shark Tank experience and much more.

Mehdi Kajbaf, co-founder of Matboard and More, shares the story of building a Custom Matboard niche e-commerce business. This interview shows a great example of how to create competitive advantage and capture market share in a niche category by offering a large selection of high-quality products (in this case Custom Matboards).

Mikey Moran, founder of Private Label Extensions, shares his journey in the beauty industry and how he built a successful hair extensions company. Despite not having prior knowledge about hair extensions, Moran dived deep into learning about the manufacturing side of products and combined it with his expertise in marketing and entrepreneurship to scale the business. Mikey shares the importance of having high-quality products that build loyalty with the customers.