#0067: Audience-First Products: Moats, Founding Influencers, Optionality

11/19/23 • 10 min

In this episode, we dive into the strategy of an audience-first approach for product development, exploring its importance in validating products, constructing effective distribution networks and maintaining accountability. Highlighting real-world examples like James Clear, Rob Walling and Jane Portman, we unravel the power of building trust with your audience before launching products. Predictions about the rise of one-person media companies, the shift towards brands opting for equity over mere attention and the emergence of social tokens are discussed, offering insights into the evolving landscape of audience-focused strategies. From seizing teaching opportunities to connecting audiences within communities, this episode uncovers diverse strategies, providing actionable insights for those aiming to leverage an audience-first approach.

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Previous Episode

#0066: Ecosystems: Smiling Curve, Market Risk, Embedding Effects

In this episode, we dive into the dynamics of platform ecosystems, uncovering the pivotal role they play in modern businesses. From predictions on platform behaviors to insightful opportunities for growth across industries and platforms, this episode provides a comprehensive exploration of the evolving landscape. Join us as we look at the nuances of platforms, predictions, risks and opportunities shaping the ecosystem terrain.

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Next Episode

#0068: Consulting: Product Ladders, Scalability, Referrals

Discover the evolving landscape of consulting in this podcast episode. Dive into the significance of consultants guiding clients versus contractors fulfilling specific tasks. Explore the emerging opportunities in specialized consulting, fractional roles and productized services, along with strategies to build a value ladder and leverage top-of-funnel content. Learn about the nuances of pricing, client quality over quantity and the power of niching in this comprehensive analysis. Join us as we dissect the complexities, lessons and future trends shaping the world of consultancy.

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