
570: Travis Chambers | $600M in Revenue with Facebook Ads
03/29/21 • 47 min
An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!
Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others.
Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.
Things you will learn in this episode:
[00:01 - 07:51] Opening Segment
- Sponsored ad
- I introduce today’s guests Travis Chamber
- Founder of Chamber.media
- Be sure to check out guestio.com and start booking
- Travis talks about some of his stand-out ads
- Travis gives some background into his life
- Early days with the VHS recorders
- Told his parents he wanted to own a marketing agency
- Sales and Marketing dad
- Combining creativity with business
[07:52 - 18:57] Seeing the Power of Social Media Marketing
- Travis talks about his career experience
- Started out wanting to climb the corporate ladder
- Doing entrepreneurial stuff without realizing it
- Seeing the power of social media marketing
- The explosion of YouTubers
- Going big - biggest Influencer Activation of all time
- Travis on starting his own agency
- Getting the winning pitch without getting recognition
- Getting an offer from 20th Century Fox - bad experience
- Deciding to set out on his own during big life events
- Navigating the market
- Knowing what kind of money is out there
- Creating a viral campaign on a budget
- The early sacrifices
[18:58 - 25:11] $600M in Revenue with Facebook Ads
- Making ads that work
- Creative and rising ad cost
- The untapped Facebook marketing at the time
- Bringing companies to scale
- The competition and ad costs
- The social media edge
- A word from our sponsor
[25:12 - 33:48] The 7 Foundational Ads
- How to use what you have
- The 7 foundational ads
- Ad taxonomy
- Spokesperson video
- Product Demo
- Social Proof
- Closer ads
- Case Study
- Lifestyle ads
- Unboxing
- Make variations of the type
- Perform a gap analysis
- The power of creative
- Success through testing
- Making ads for Chamber.media
[33:49 - 43:42] Closing Segment
- Stand out relationships that helped you?
- Travis talks about the people that helped him along the way
- Who you know or What you know?
- There is very little original thought
- You can’t inspire yourself on your own
- Building on someone else
- The example of Pablo Picasso
- ThE RaNdOm RoUnd
- How to engage with Travis
- Links below
- Final words
Tweetable Quotes:
“It’s feast or famine... When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers
“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers
“It’s all about data... Facebook’s got the richest data in all of mankind.” - Travis Chambers
Resources Mentioned:
Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.
Did you love the value that we are putting out in the show? LEAVE A REVIEW<...
An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!
Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others.
Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads.
Things you will learn in this episode:
[00:01 - 07:51] Opening Segment
- Sponsored ad
- I introduce today’s guests Travis Chamber
- Founder of Chamber.media
- Be sure to check out guestio.com and start booking
- Travis talks about some of his stand-out ads
- Travis gives some background into his life
- Early days with the VHS recorders
- Told his parents he wanted to own a marketing agency
- Sales and Marketing dad
- Combining creativity with business
[07:52 - 18:57] Seeing the Power of Social Media Marketing
- Travis talks about his career experience
- Started out wanting to climb the corporate ladder
- Doing entrepreneurial stuff without realizing it
- Seeing the power of social media marketing
- The explosion of YouTubers
- Going big - biggest Influencer Activation of all time
- Travis on starting his own agency
- Getting the winning pitch without getting recognition
- Getting an offer from 20th Century Fox - bad experience
- Deciding to set out on his own during big life events
- Navigating the market
- Knowing what kind of money is out there
- Creating a viral campaign on a budget
- The early sacrifices
[18:58 - 25:11] $600M in Revenue with Facebook Ads
- Making ads that work
- Creative and rising ad cost
- The untapped Facebook marketing at the time
- Bringing companies to scale
- The competition and ad costs
- The social media edge
- A word from our sponsor
[25:12 - 33:48] The 7 Foundational Ads
- How to use what you have
- The 7 foundational ads
- Ad taxonomy
- Spokesperson video
- Product Demo
- Social Proof
- Closer ads
- Case Study
- Lifestyle ads
- Unboxing
- Make variations of the type
- Perform a gap analysis
- The power of creative
- Success through testing
- Making ads for Chamber.media
[33:49 - 43:42] Closing Segment
- Stand out relationships that helped you?
- Travis talks about the people that helped him along the way
- Who you know or What you know?
- There is very little original thought
- You can’t inspire yourself on your own
- Building on someone else
- The example of Pablo Picasso
- ThE RaNdOm RoUnd
- How to engage with Travis
- Links below
- Final words
Tweetable Quotes:
“It’s feast or famine... When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers
“An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers
“It’s all about data... Facebook’s got the richest data in all of mankind.” - Travis Chambers
Resources Mentioned:
Connect with Travis on LinkedIn, Instagram, Facebook, and Twitter. Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand.
Did you love the value that we are putting out in the show? LEAVE A REVIEW<...
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569: BYN Breakdown | What to Invest in When Starting a Podcast
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.
Jump on over to travischapell.com/makemypodcast and let my team make you your very own show!
If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.
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571: Tom Wisniewski | How to Raise Money for Your Ideas
Have you ever had a great idea and wondered how you would ever finance it? In this episode, my guest may just help you find the answer. Tom Wisniewski is the Managing Partner at Newark Venture Partners, a $100M+ venture fund and leader in B2B technology investing. He was also a previous Founder of RosePaul Ventures.
Tom loves to hear from great tech start-ups with massive investment potential and is an active early-stage investor and adviser to start-ups, venture capital, private equity, and growth-stage companies.
With such a wealth of experience under his resume, let’s dive into Tom’s expertise and learn how to raise money for your ideas.
Things you will learn in this episode:
[00:01 - 06:04] Opening Segment
- Sponsored ad
- I introduce today’s guests Tom Wisniewski
- NVP
- Founder of RosePaul Ventures
- Member of the NY Angels
- Be sure to check out guestio.com and start booking
- Tom gives some background
- Entrepreneur from early one
- Running businesses while in school
- Joined a startup for 7 years
- Became a partner and sold the company
- Introduced to new tech and startups
- Getting into venture capital
[06:05 - 13:30] From Selling a Company to Starting a Business
- Tom shares about his experience getting a degree
- Not excited about the opportunities
- Getting into investment banking
- From selling a company to starting a business
- Thinking through things for a year
- Joining an internet incubator
- Going into Angel Investing
- After the .com crash
- Who you know or what you know?
- Yes - you need both
[13:31 - 24:27] How to Raise Money for Your Ideas
- Becoming a better networker and communicator
- Realise who you are and what you have
- Learn from everybody
- Getting better at things
- Introspection
- Practice and repeat
- Go DO
- The art of pitching your ideas and cultivating connections
- Who are the principles that can provide perspective?
- Start with your peers
- Asking for advice and counsel
- Detach yourself from the outcome
- Fundraising is hard - but you can get better
- The importance of finding the right fit
- A word from our sponsor
[24:28 - 32:21] Closing Segment
- Where people can start relationships
- Lists of investors available
- Be thoughtful about your approach
- Events used to be the best way
- ThE RaNdOm RoUnd
- How to engage with Tom
- Links below
- Final words
Tweetable Quotes:
“If you communicate but have nothing to communicate or not enough substance of what you know and what you bring you won’t succeed; but if you know a lot of things and you don’t know how to network you’re not gonna get very far.” - Tom Wisniewski
“What you need to do to get better at stuff is be introspective, with what you’re good at, what you’re not good at... figure out how to get better, then go DO.” - Tom Wisniewski
“There could not be something more important than making sure you understand FIT in the world of investing.” - Tom Wisniewski
Resources Mentioned:
Connect with Tom on LinkedIn, or by emailing [email protected]. Visit https://www.newarkventurepartners.com/ to see if you may be the right fit!
Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.
Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!
If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.
Check out FranBridge Consulting for pr...
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