Ep.1 ResponseSuite

01/20/20 • 57 min

Tools of the Trade: The Marketing Tech that will help you Scale your Business

A new survey tool?

Surely MailChimp, TypeForm and all the rest have this market sewn up?

It's what I thought until I met Rob and Kennedy, the joint owners and founders of ResponseSuite.

Here's why:

How they think about surveys has very little to do with the survey itself, more about how to create perfectly personalized communications for your customers.
How they'd built a version of the product on Excel to prove and validate the concept of personalization and the results they and their customers saw.
How they've bootstrapped the business and have grown without the reliance on paid advertising.

For anyone that wants to improve their marketing outcomes or learn an approach to scaling a software business without burning tons of cash, this podcast is for you.

I hope you enjoy listening to it as much as I did recording it.

How they think about surveys has very little to do with the survey itself, more about how to create perfectly personalized communications for your customers.
How they'd built a version of the product on Excel to prove and validate the concept of personalization and the results they and their customers saw.
How they've bootstrapped the business and have grown without the reliance on paid advertising.

Next Episode

Ep.2 Wave.Video

Join the CMO of Wave.Video, Daniel Glickman and myself as we talk about the changing habits of how users buy software, building a community around a product and how to differentiate in a crowded space.

Daniel is a seasoned SaaS marketer, with a fantastically pragmatic view of how to leverage multiple marketing channels. From the importance of SEO, to their mixed success with affiliates, the challenges of unit economics on direct response marketing and a new model of how to work with influencers.

I could have spoken to Daniel for hours and given how rapidly Wave.Video have grown over the last 3 years, it's well worth a listen,

Two episodes in and there's already some absolute gold.