How to Nab Local Sponsors For Your Podcast w/Rich Bennett

06/29/23 • 33 min

1 Listener

Tools of the Podcast Trade w/J. Rosemarie Francis

Rich Bennett is the creator and host of 4 podcasts. In this interview, he talks about his experience as a serial podcaster, creating multiple podcasts. He also shares how he got sponsors from local businesses for his podcasts even before he launch his show.

Rich,, a Marine Corps veteran and seasoned podcaster, shares his journey from working in radio to becoming a successful podcast host. He discusses his love for meeting people, the freedom podcasting provides, and the joy of constantly learning from his guests. Rich emphasizes that monetizing your podcast is not as challenging as it seems, sharing his experience of securing local sponsors without relying solely on download numbers.

Rich explains how he got his first sponsor before he even started his first podcast.

He provides valuable insights into creative podcast sponsorship strategies, the effectiveness of host-read ads, and the long-lasting impact of podcast advertising compared to traditional media. Rich's practical advice and success stories inspire aspiring podcasters to think outside the box and confidently monetize their own shows.

Top Takeaways:

Downloads doesn’t equal listeners
Don’t be afraid to approach local businesses
How to create naming rights opportunities

If you’re unsure of whether anyone will sponsor your podcast this episode is for you.

Bio: Rich Bennett is a Marine Corps Veteran, Professional DJ, Entrepreneur and Professional Podcaster.

Rich started the podcast “Harford County Living” in 2015, 3 years after launching the positive news website harfordcountyliving.com. A few years later I started getting requests from people outside of Maryland to come on the show as guests and the podcast became "Harford County Living with Rich Bennett". Needless to say, more requests came in and a few people suggested that I expand the podcast and change the name again, and "Conversations with Rich Bennett" was born.

I also battled anxiety, and depression and was suicidal years ago. I have talked about it on my podcast with guests that have or are going through mental health issues, however, I never have opened up about what caused my problems because the focus is on my guests. I was able to align myself with the law of attraction which has helped me overcome my bouts with mental illness.

Connect with Rich: Conversations With Rich Bennett Podcast

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Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-awayStart Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
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Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
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Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Rich explains how he got his first sponsor before he even started his first podcast.

Top Takeaways:

Downloads doesn’t equal listeners
Don’t be afraid to approach local businesses
How to create naming rights opportunities

If you’re unsure of whether anyone will sponsor your podcast this episode is for you.

Bio: Rich Bennett is a Marine Corps Veteran, Professional DJ, Entrepreneur and Professional Podcaster.

Connect with Rich: Conversations With Rich Bennett Podcast

Make money interviewing guests with

Send us a text

Support the show

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Previous Episode

Your Podcast Solves Other People's Problems w/Kevin Palmieri

When podcasting is a business for you it will take dedication and commitment because that's how businesses succeed. It was my pleasure to interview Kevin Palmieri as he talks about his experience in becoming a successful podcaster.
He knows a bit about overcoming challenges both in business and his personal life. So if you're struggling with making sense of your podcasting business then this episode is for you.
Kevin shares a few nuggets with us including:

The biggest reasons podcasts fail (8:21)

Why you may want to hire help (10:26)

Why consistency is important in podcasting (13:54)

Two pieces of advice for new podcasters (15:28)

Bio: Kevin is the founder and co-host of the Next Level University podcast. Early in his life, Kevin found “success”, but after a brush with suicide, he realised he wasn ́t living a life he truly wanted. He became passionate about self improvement and decided to make it his purpose in life to impact as many people as possible by becoming a role model podcaster and speaker.

Connect with Kevin on Facebook | LinkedIn | Next Level University Podcast

Kevin is another awesome guest from PodMatch

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Next Episode

Turn Your Passion Into A Six Figure Podcasting Business w/Michelle Abraham

I like to talk to podcasters to get an insight into why they started their podcast and get a feel for what the journey of podcasting looks like for them. The journey can be especially messy for #momswhopodcast.
In this interview with Michelle Abraham, the host of the Blissful Parenting Podcast, she talks about her journey as a mom, entrepreneur, and podcaster. Michelle is also an international speaker and podcast producer and has launched over 400 podcasts in the last 3 years.
(04:33): Michelle's answer to how she manages to parent two children while 'parenting' three podcasts. She explains how she organized her podcasting business around her responsibilities as a mom.
(10:22): Michelle's advice for a mom who wants to follow her dreams or discover her purpose
(11:31): Sometimes we think that life is too messy to fulfill our dreams but listen to Michelle as she reveals what drastic measures her family took to fulfill their dream(14:22): How she podcasts off grid
(21:52): About Amplify You and how it can help you
(23:52): How to be a brilliant podcaster
(26:51): How to turn podcasting into a 6 figure business
(29:42): How to get in touch with Michelle
Connect w/Michell on Instagram: @amplifyou.ca | LinkedIn: @michelleabraham
More about Michelle Abraham:

Michelle started her podcasting business after having her children. She wanted to create a podcast that would help other parents learn how to be more mindful and intentional in their parenting.
The Blissful Parenting Podcast is one of three podcasts that Abraham hosts. She also hosts the Amplify You Podcast and the Podcasting for Coaches and Consultants Podcast.
She believes that it is important for moms to have a support system. She recommends that moms find other moms who they can connect with and who can offer them advice and support.
Michelle is passionate about helping other moms. She offers coaching and mentoring services to moms who are looking for help in their parenting journey.

Book reference: StoryBrand by Donald Miller

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