
Tony Stark's Hero Up Podcast
Tony Stark Policci
Hero Up: Everyone loves a great hero story, but only some know they have what it takes to be the hero in their own life.
The Hero Up podcast is here to give you practical, actionable advice and insights into the stuff I'm known for (copywriting and marketing), but that's just a tiny piece of the show. I'm going to talk about mindset, lifestyle, impact...and being freaking human.
We are going to talk very openly about things in your business or personal life that fall into any of these categories: unexpected, traumatic, heartbreaking, terrifying, miraculous, extraordinary, life-changing.
If you have goals that changed, dreams you gave up on for something else, hard lessons learned, big successes, big failures, finding faith, losing faith, addiction, love... things you were unsure how to achieve - this is the place to find commonality, connection, and confidence to be the hero you were created to be!
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Top 10 Tony Stark's Hero Up Podcast Episodes
Goodpods has curated a list of the 10 best Tony Stark's Hero Up Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Tony Stark's Hero Up Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Tony Stark's Hero Up Podcast episode by adding your comments to the episode page.

22: From Ironman to the ICU to Personal Evolution: Risa August's Journey of Resilience
Tony Stark's Hero Up Podcast
11/17/24 • 65 min
Discover a story that defies the odds as Risa August dives into her powerful transformation from battling a hidden illness to embracing a whole new self. In this episode, we explore Risa’s raw and unfiltered path through grit, endurance, and self-acceptance.
With a past that reads like an adventure novel, Risa takes us through her athletic achievements, health struggles, and the moment her life changed with a long-overdue diagnosis. If you've ever wondered what it truly takes to turn struggle into strength, you won’t want to miss this.
Inside This Unmissable Episode:
- Born to Defy: How Risa’s adventurous childhood and compassionate spirit became the bedrock of her resilience.
- A Decade of Discovery: Risa’s transformative years in fitness and wilderness guiding, pushing limits, and finding her passions.
- From Triathlons to Ironman: The journey that began with a triathlon and led Risa to conquer one of the toughest endurance feats.
- Health Battles Ignored: The health warning signs doctors dismissed and the resilience that kept Risa fighting for answers.
- The Shocking Diagnosis: How Risa’s persistence led to an acromegaly diagnosis, revealing a hidden pituitary tumor and changing everything.
- Redefining Identity: Risa’s journey through recovery, self-perception, and redefining who she is after a life-altering health crisis.
- Family and Freedom: Insights into how family dynamics shaped her self-image and what it took for Risa to reclaim her freedom.
- From ‘Bucket List’ to ‘Fk It’ List**: Risa’s liberating mindset shifts to live on her own terms, making fear-based goals a thing of the past.
- Courage to Change: The powerful role of Gestalt therapy and self-growth in letting go of past identities and embracing a new one.
- Inspiration to Empower: Risa’s strategies for overcoming limiting beliefs, daring to dream bigger, and inspiring others to live fully.
Dive into Risa’s world for an empowering, candid conversation on resilience, redefining self, and the courage to embrace life’s twists and turns. Tune in—you’ll walk away with a newfound appreciation for life’s unpredictable journey.
Connect with Risa:
- Website/s: https://www.risaaugust.com/
- Book: "The Road Unpaved - Border to Border With a Bike and a Brain Tumor"
- Facebook: https://www.facebook.com/risaunleashed
- Instagram: https://www.instagram.com/risaunleashed/
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

21: Criticism Crusher: Turn Haters Into Stepping Stones with Richard Weiler
Tony Stark's Hero Up Podcast
10/18/24 • 68 min
Join me for an insightful conversation with Richard Weiler, CEO and founder of Market Leap, as he shares his journey from door-to-door sales to becoming a marketing expert. In this episode, Richard reveals how to build authentic business relationships and navigate the ever-changing world of marketing.
Discover the evolution of marketing strategies, from the decline of traditional methods like the Yellow Pages to the rise of digital marketing. Richard emphasizes the power of hybrid marketing approaches and the crucial role of authenticity in business growth. Learn why following up with connections is key to success and how to use social media effectively while staying true to yourself.
This episode offers practical advice for entrepreneurs looking to grow their businesses. Richard shares strategies for mastering SEO, attracting the right clients, and most importantly, overcoming criticism with resilience. Whether you're a seasoned business owner or just starting out, you'll find valuable insights on rapid business growth and leaving a lasting legacy.
Key Topics You Don’t Want to Miss:
- Richard Weiler's journey: From door-to-door sales to marketing success
- The shift from traditional to digital marketing strategies
- Hybrid marketing: Combining online and offline approaches
- Building authentic relationships and the importance of follow-up
- Using authenticity to attract the right audience
- Leveraging public speaking and social media for business growth
- SEO mastery: Understanding what Google wants
- Turning criticism into fuel for long-term success
Tune in to learn from Richard's wealth of experience and gain actionable insights for your own business success. Don't forget to subscribe to Hero Up for more inspiring conversations with industry leaders!
Connect with Richard:
- Website/s: https://www.marketleap.biz/
- Book: https://www.guerrillaconnector.com/
- Facebook: https://www.facebook.com/RichardWeiler1/
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

03: The Power of Email Marketing in E-commerce with Gabriella M Rapone
Tony Stark's Hero Up Podcast
05/16/24 • 87 min
In this episode, I had the pleasure of chatting with Gabriella Rapone, an expert in email marketing and e-commerce with over 20 years of experience. Gabriella shared her journey from being an affiliate marketer to becoming a renowned educator in email marketing.
Key Points Covered:
- Starting as an Affiliate Marketer:
- Gabriella stresses the importance of beginning as an affiliate to learn the ropes and qualify users before diving into e-commerce.
- List Building and Engagement:
- Building a list is crucial, but focus on engaging and qualifying users rather than just increasing the list size.
- Mindset and Openness to Change:
- Gabriella highlights the need for an open mindset to optimize email marketing campaigns effectively.
- The Importance of Testing:
- Don’t make assumptions; always test multiple times to find what works best in your email campaigns.
- Selling the Click:
- Focus on driving traffic and selling the click, not just the product, in email marketing.
- Five-Point Framework for Effective Email Marketing:
- Clear focus
- Avoid giving away everything
- Focus on benefits rather than ego
- Understand the audience
- Continuous testing
- Personal Growth and Practical Skills:
- Gabriella shares insights on balancing analytical thinking with emotional connection and learning practical skills to avoid over-reliance on technology.
- Embracing Feminine Qualities and Personal Joys:
- Understanding and embracing feminine qualities can lead to personal growth.
- Gabriella finds joy in dancing and gardening, emphasizing the importance of staying true to one’s values.
Gabriella's journey and insights offer valuable lessons for anyone looking to master email marketing. Remember, it’s all about testing, engaging your audience, and staying true to your values.
Don't forget to subscribe to Hero Up and leave a review. If you enjoyed this episode, share it with friends and colleagues who might find it helpful.
Connect with Gabriella:
- LinekdIn: https://www.linkedin.com/in/gabriellarapone/
- Website: https://acemaverickmedia.com/
- Email: [email protected]
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

04: Redefining Intimacy with Tony DiLorenzo
Tony Stark's Hero Up Podcast
05/23/24 • 68 min
Welcome to another episode of Hero Up Podcast. Today, we're joined by Tony DiLorenzo, who, along with his wife Alisa, runs One Extraordinary Marriage. They help Christian couples create extraordinary marriages using their Six Pillars of Intimacy framework.
Key Points Covered:
- The Six Pillars of Intimacy Framework:
- Emotional Intimacy: Building closeness through open communication and emotional connection.
- Physical Intimacy: Non-sexual touch and physical closeness that enhances the bond.
- Financial Intimacy: Transparency and teamwork in financial matters.
- Spiritual Intimacy: Shared faith and spiritual practices that bring couples closer.
- Recreational Intimacy: Enjoying activities and hobbies together.
- Sexual Intimacy: Prioritizing a healthy sexual relationship.
- Intimacy Beyond Sex:
- Intimacy is about connecting deeply in all areas of the relationship, not just sexually.
- Marriage as Society's Foundation:
- Strong marriages positively impact the community and society as a whole.
- Charging for Services:
- Charging for their services increases the value and impact of their work, helping more couples.
- Balancing Work and Personal Life:
- Setting boundaries and prioritizing relationship time is crucial for entrepreneurs.
- Scheduling Sex:
- Scheduling sex can enhance spontaneity and prioritize sexual intimacy.
- Influential Book:
- 'Intimacy Ignited' transformed Tony and Elisa's understanding of intimacy and communication.
- Personal Growth and Resilience:
- Believe in yourself and your capabilities.
- Embrace challenges and learn from failures instead of running away.
- Express love and appreciation even when it's difficult.
- Be honest and vulnerable to foster personal growth.
- Mindset:
- Replace negative thoughts with positive affirmations.
- Focus on building strong relationships and being present with loved ones.
- Use past experiences as stepping stones for growth.
- Strive for greatness and impact in all areas of life.
Tony DiLorenzo's insights on marriage, personal growth, and resilience remind us that intimacy is multifaceted and foundational to a thriving relationship. Embrace the challenges, learn from failures, and strive to build strong, loving connections in all areas of your life. Until next time, keep heroing up!
Connect with Tony DiLorenzo:
- Instagram: https://www.instagram.com/tonymdilorenzo/
- LinkedIn: https://www.linkedin.com/in/mrtonydilorenzo/
Connect with ONE Extraordinary Marriage:
- Website: https://oneextraordinarymarriage.com/
- Instagram: https://www.instagram.com/oneextraordinarymarriage/
- Facebook:
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

02: Building Meaningful Connections and Personal Growth with Robert Butwin
Tony Stark's Hero Up Podcast
05/10/24 • 50 min
In this episode, we delve into the significance of building genuine connections in professional networking and the journey of personal growth. We explore insights on the essence of trust, credibility, and consistent communication in networking, as well as the importance of self-improvement, gratitude, and mentorship in personal development.
Key Points Covered:
1. Building Quality Connections:
- Emphasize the value of quality connections over quantity.
- Foster trust and credibility through genuine interactions.
- Maintain consistent communication to nurture relationships.
2. Personal Growth and Mentorship:
- Prioritize self-improvement and gratitude in the journey of personal growth.
- Seek mentorship from experienced individuals for guidance and support.
- Utilize networking opportunities for personal development and learning.
3. Overcoming Life's Challenges:
- Develop resilience and purpose to overcome life's challenges.
- Cultivate a positive mindset and authenticity in facing obstacles.
- Don't hesitate to seek help from others when needed.
4. Embracing One's Unique Path:
- Embrace your unique journey and find purpose in life.
- Recognize the importance of authenticity in shaping your path.
- Stay true to yourself while navigating through different experiences.
Interactive Elements:
- Reflect on your own networking experiences and identify areas where you can improve the quality of your connections.
- Consider seeking mentorship from individuals who inspire you and align with your goals for personal growth.
- Share your strategies for overcoming challenges with resilience and maintaining authenticity in your journey.
- Reflect on your unique path and how you can align it with your purpose in life.
As we conclude this episode, remember the valuable insights shared by our speakers on building meaningful connections and fostering personal growth. Take proactive steps to apply these principles in your professional and personal endeavors, and embrace the journey of self-discovery with authenticity and purpose.
Resources:
- Robert is very willing to talk to you about your goals and as a listener to the Hero Up Podcast, he’s offering you a no-cost discovery call. This is a $500 value, so make sure you take him up on this generous offer. Pick a time here: https://calendly.com/butwin Choose “Discovery Call” and let him know you heard about him on Tony Stark’s Hero Up Podcast!
You can also email him by listening to the end of the podcast for his address.
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

07: Journey of Resilience and Marketing Mastery with Michael Clendenen
Tony Stark's Hero Up Podcast
06/20/24 • 65 min
In this episode of The Hero Up Show, I had the pleasure of interviewing Michael Clendenen. Michael's journey from being a touring musician to becoming a successful business owner is truly inspiring. He shares his accidental discovery of copywriting, the power of direct mail marketing, and how he now focuses on helping people repair their marriages through his business. Michael's story is a testament to resilience, learning from mistakes, and the importance of understanding your audience.
Key Points Covered:
- Michael talks about his transition from a touring musician to starting his own business.
- He stumbled upon copywriting and discovered direct mail marketing.
- Michael discusses how he used his copywriting skills to help businesses generate leads and sales.
- The importance of understanding how prospects buy and tailoring marketing strategies accordingly.
- Michael grew up in a challenging environment in San Bernardino, California, with crime, racism, and drug addiction.
- Despite these hardships, he found solace in music and developed a passion for writing.
- Michael emphasizes the importance of communication in relationships and how it can solve many problems.
- Michael shares his journey of overcoming personal challenges, including anxiety and panic attacks.
- Insights into Michael's personal workflow and how he manages his time effectively.
- The significance of building relationships with clients and establishing a strong reputation.
- Knowing your audience and addressing their pain points is essential in marketing and sales.
- Michael shares a success story where he helped transform a division's performance.
- Michael talks about the necessity of taking risks in business and learning from failures.
- Michael's insights into different marketing strategies.
- AI is a significant trend in copywriting and marketing, but it won't replace copywriters.
- The need for copywriters to provide unique ideas and perspectives that AI cannot replicate.
- Strategies for overcoming anxiety and managing panic attacks, such as exposure therapy and self-care.
- Michael's passion for helping talented individuals succeed in the marketing and advertising industry.
- Michael's future aspirations include speaking engagements and training the next generation of copywriters.
Listen to the full episode to hear more about Michael Clendenen's incredible journey and insights!
Subscribe to The Hero Up Show for more inspiring interviews and valuable takeaways!
Resources:
- Website: https://michaelclendenen.com/
- LinkedIn: https://www.linkedin.com/in/michael-clendenen-110447231/
- Instagram: https://www.linkedin.com/in/michael-clendenen-110447231/
- Facebook: https://www.facebook.com/p/Michael-Clendenen-100040644561545/
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

14: From First Responder to Online Marketer with Zach Loescher
Tony Stark's Hero Up Podcast
08/17/24 • 69 min
In this episode, I had the privilege of sitting down with Zach Loescher, an online marketer and former first responder. Zach’s journey from the high-stress world of first response to the freedom of online marketing is nothing short of inspiring. We dive deep into how his experiences as a first responder shaped his path and the significant challenges he faced along the way.
Key Points Covered:
- From First Responder to Online Marketer: Zach shares how he transitioned from being a first responder to diving into the world of online marketing. The flexibility and freedom that come with this career change are eye-opening.
- Challenges of First Responders: We discuss the often-overlooked traumas faced by first responders, including the lack of adequate mental health support. Zach opens up about how these experiences led him down a difficult path.
- Addiction and Recovery: Zach bravely talks about his personal struggle with addiction, the denial that often comes with it, and his journey to seeking help. His story of entering rehab and the power of the recovery community is a testament to the strength of the human spirit.
- The Role of Relationships in Recovery: We explore how relationships play a crucial role in recovery and the profound impact they can have on our lives. Zach’s transparency about his struggles and the importance of taking recovery one day at a time is a powerful reminder that we’re all in this together.
- Impact on Life and Business: Zach reflects on how recovery has changed not only his personal life but also his business. The clear mind and accountability he’s gained through recovery have been game-changers.
- Hope and Second Chances: Finally, we wrap up with a discussion on the hope and second chances that are always available to those battling addiction. Zach’s story is a beacon of hope for anyone facing similar struggles.
This episode is packed with raw, real-life experiences and valuable insights, especially for anyone navigating the ups and downs of life, business, and recovery. Don't forget to subscribe and leave a review. Stay tuned for more inspiring episodes of Hero Up!
Connect with Zach:
- YouTube: https://www.youtube.com/c/ZachLoescher
- LinkedIn: https://www.linkedin.com/in/zdloescher/
- Website: https://www.residualgenius.com/
- Facebook: https://www.facebook.com/TheResidualGenius/
- X: https://twitter.com/ZLoescher
- Instagram: https://www.instagram.com/zloescher1/
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

10: Art, Marketing, and Passion Part 2 with Ori Bengal
Tony Stark's Hero Up Podcast
07/12/24 • 82 min
In this episode, I continue my conversation with the incredibly talented Ori Bengal. Ori is not just an artist but also a strategist, marketer, and storyteller. He believes in exploring the complexity of our identities beyond our jobs or businesses.
Key Points Covered:
- Exploring Complexity:
- Ori encourages us to explore our complexity and not limit ourselves to our professional roles.
- Creating Impactful Art:
- Ori’s art is known for creating experiences that leave a lasting impression.
- He combines research, storytelling, composition, and deadlines to create personalized paintings that often become cherished possessions.
- Engaging the Audience:
- Ori shares how he engages his audience by posting his artwork and encouraging them to come up with titles, creating a sense of competition and engagement.
- Journey of Self-Discovery:
- Ori discusses his journey of self-discovery and how his consistent dedication to his art has inspired others.
- Trusting Intuition and Serendipity:
- He emphasizes the importance of recognizing and trusting your intuition and serendipitous moments in decision-making.
- Making a Positive Impact:
- Ori talks about his passion for helping various causes and foundations through his art.
- His goal is to raise more money than anyone else to make a significant difference in the world.
Tune in to hear more about Ori’s inspiring journey and how he uses his creativity to make a positive impact in the world. Don’t forget to check out Part 1 if you haven’t already!
Resources:
- Website: https://www.theartofori.com/ ; https://oribengal.com/
- Instagram: https://www.instagram.com/theartofori/?hl=en
- Facebook: https://www.facebook.com/TheArtofOri/
- Youtube: https://www.youtube.com/c/OriBengal
- LinkedIn: https://www.linkedin.com/in/theartofori
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

16: Real Estate, Leadership, and Growth with Joe Evangelisti
Tony Stark's Hero Up Podcast
08/30/24 • 52 min
In this episode of Hero Up, I sit down with Joe Evangelisti, a seasoned real estate expert, leadership coach, and growth strategist. Joe shares his journey through the ever-evolving world of real estate, offering valuable insights into the challenges and opportunities he’s encountered along the way.
We dive into leadership, decision-making, and the importance of cultivating a strong company culture. Plus, Joe shares his unique perspective on work-life balance, challenging conventional wisdom in favor of finding passion and fulfillment in your work.
Key Points Covered:
- Real Estate Evolution: Joe discusses the rise of short sales and the complexities of negotiating with banks that lack specialized departments for these transactions.
- Leadership and Tough Decisions: Discover why making difficult decisions, like letting go of employees, is crucial for a company’s long-term success.
- Company Culture: Joe emphasizes the importance of open communication within teams and why employees should speak up early if they feel a disconnect with the company’s culture.
- Work-Life Balance: Joe challenges the traditional concept of work-life balance, advocating for a focus on fulfillment and passion in both work and life.
Join us for a conversation that’s packed with practical advice and thought-provoking ideas, all aimed at helping you grow as a leader, entrepreneur, and individual.
Connect with Joe:
- LinkedIn: https://www.linkedin.com/in/jevangelisti
- Websites: https://legacybuilder.coach/ ; https://investwithlegacy.com/
- Facebook: https://www.facebook.com/jevangelisti/
- Instagram: https://www.instagram.com/joe_evangelisti/?hl=en
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

25: The Silent Epidemic: What Parents Don’t Know About Their Kids’ Mental Health with Katey McPherson
Tony Stark's Hero Up Podcast
02/26/25 • 76 min
In this powerful episode of Hero Up with Tony Stark Policci, I sit down with Katey McPherson, a nationally recognized advocate for youth mental health, TEDx speaker, and expert in internet safety. Katey has spent decades working with schools, parents, and law enforcement to protect children from the hidden dangers of technology, mental health struggles, and the rising threats to today’s youth.
Katey shares her journey from working as a school administrator to her role with B.A.R.K., an AI-powered app that helps keep kids safe online. We dive deep into the realities of parenting in the digital age, the misconceptions parents have about their children's mental health, and practical strategies to foster open communication, empathy, and presence in kids' lives. If you're a parent, educator, or just someone who cares about the well-being of young people, this episode is packed with valuable insights and actionable tips.
What We Cover in This Episode:
✅ The Illusion of "Not My Kid" – Why most parents are blind to what’s really happening in their children’s lives
✅ The Digital Wild West – How predators, explicit content, and peer pressure invade kids’ screens daily
✅ Why Kids Don’t Tell Their Parents the Truth – The breakdown of trust and what to do about it
✅ The "Five-Year Rule" – When and how to start critical conversations with your kids
✅ The Power of Connection – How to make sure your child feels seen, heard, and loved every single day
✅ Tech Solutions That Help Parents – How AI tools like B.A.R.K. are helping prevent tragedy
✅ The Role of Schools & Educators – What teachers are up against and how parents can step up
PLUS:
How an app called B.A.R.K. helps protect kids from online dangers
- The biggest misconceptions parents have about their children's mental health
- Why technology is both a connector and an isolator for youth
- How to foster open communication and empathy with kids
- Practical tips for supporting youth mental health
- Why understanding brain development is key to effective parenting
- The importance of community involvement in raising resilient kids
- Overcoming barriers to accessing mental health resources
- Innovations in tech that support youth well-being
And a Shocking Truth: The average age of first exposure to pornography is eight years old, and sexting begins at eleven. If you think your child is safe just because you raised them right, think again.
Katie’s Game-Changing Parenting Hacks:
- The Central Charging Station Rule – A simple way to reclaim family time
- The ‘Mayor of Your 5-Mile Radius’ Mindset – How small actions create big change
- The "WIGGY" Method – A powerful way to actually hear your kid
If you’re a parent, educator, or anyone who cares about the well-being of today’s youth, this is an episode you cannot afford to miss.
Connect with Katey:
- Tedx: How to Be the Mayor of Your 5-Mile Radius | Katey McPherson | TEDxGilbert
Facebook: https://www.facebook.com/kateymcph/about/ - LinkedIn: https://www.linkedin.com/in/katey-mcpherson-04396a50
- Bark: https://www.bark.us/
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark
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FAQ
How many episodes does Tony Stark's Hero Up Podcast have?
Tony Stark's Hero Up Podcast currently has 27 episodes available.
What topics does Tony Stark's Hero Up Podcast cover?
The podcast is about Marketing, Leadership, Podcasts, Inspiration, Self-Improvement, Education and Business.
What is the most popular episode on Tony Stark's Hero Up Podcast?
The episode title '07: Journey of Resilience and Marketing Mastery with Michael Clendenen' is the most popular.
What is the average episode length on Tony Stark's Hero Up Podcast?
The average episode length on Tony Stark's Hero Up Podcast is 66 minutes.
How often are episodes of Tony Stark's Hero Up Podcast released?
Episodes of Tony Stark's Hero Up Podcast are typically released every 7 days, 9 hours.
When was the first episode of Tony Stark's Hero Up Podcast?
The first episode of Tony Stark's Hero Up Podcast was released on May 2, 2024.
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