07: Journey of Resilience and Marketing Mastery with Michael Clendenen

06/20/24 • 65 min

In this episode of The Hero Up Show, I had the pleasure of interviewing Michael Clendenen. Michael's journey from being a touring musician to becoming a successful business owner is truly inspiring. He shares his accidental discovery of copywriting, the power of direct mail marketing, and how he now focuses on helping people repair their marriages through his business. Michael's story is a testament to resilience, learning from mistakes, and the importance of understanding your audience.

Key Points Covered:

Michael talks about his transition from a touring musician to starting his own business.
He stumbled upon copywriting and discovered direct mail marketing.
Michael discusses how he used his copywriting skills to help businesses generate leads and sales.
The importance of understanding how prospects buy and tailoring marketing strategies accordingly.
Michael grew up in a challenging environment in San Bernardino, California, with crime, racism, and drug addiction.
Despite these hardships, he found solace in music and developed a passion for writing.
Michael emphasizes the importance of communication in relationships and how it can solve many problems.
Michael shares his journey of overcoming personal challenges, including anxiety and panic attacks.
Insights into Michael's personal workflow and how he manages his time effectively.
The significance of building relationships with clients and establishing a strong reputation.
Knowing your audience and addressing their pain points is essential in marketing and sales.
Michael shares a success story where he helped transform a division's performance.
Michael talks about the necessity of taking risks in business and learning from failures.
Michael's insights into different marketing strategies.
AI is a significant trend in copywriting and marketing, but it won't replace copywriters.
The need for copywriters to provide unique ideas and perspectives that AI cannot replicate.
Strategies for overcoming anxiety and managing panic attacks, such as exposure therapy and self-care.
Michael's passion for helping talented individuals succeed in the marketing and advertising industry.
Michael's future aspirations include speaking engagements and training the next generation of copywriters.

Listen to the full episode to hear more about Michael Clendenen's incredible journey and insights!

Subscribe to The Hero Up Show for more inspiring interviews and valuable takeaways!

Resources:

Website: https://michaelclendenen.com/
LinkedIn: https://www.linkedin.com/in/michael-clendenen-110447231/
Instagram: https://www.linkedin.com/in/michael-clendenen-110447231/
Facebook: https://www.facebook.com/p/Michael-Clendenen-100040644561545/

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Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony Stark

Key Points Covered:

Michael talks about his transition from a touring musician to starting his own business.
He stumbled upon copywriting and discovered direct mail marketing.
Michael discusses how he used his copywriting skills to help businesses generate leads and sales.
The importance of understanding how prospects buy and tailoring marketing strategies accordingly.
Michael grew up in a challenging environment in San Bernardino, California, with crime, racism, and drug addiction.
Despite these hardships, he found solace in music and developed a passion for writing.
Michael emphasizes the importance of communication in relationships and how it can solve many problems.
Michael shares his journey of overcoming personal challenges, including anxiety and panic attacks.
Insights into Michael's personal workflow and how he manages his time effectively.
The significance of building relationships with clients and establishing a strong reputation.
Knowing your audience and addressing their pain points is essential in marketing and sales.
Michael shares a success story where he helped transform a division's performance.
Michael talks about the necessity of taking risks in business and learning from failures.
Michael's insights into different marketing strategies.
AI is a significant trend in copywriting and marketing, but it won't replace copywriters.
The need for copywriters to provide unique ideas and perspectives that AI cannot replicate.
Strategies for overcoming anxiety and managing panic attacks, such as exposure therapy and self-care.
Michael's passion for helping talented individuals succeed in the marketing and advertising industry.
Michael's future aspirations include speaking engagements and training the next generation of copywriters.

Listen to the full episode to hear more about Michael Clendenen's incredible journey and insights!

Subscribe to The Hero Up Show for more inspiring interviews and valuable takeaways!

Resources:

Website: https://michaelclendenen.com/
LinkedIn: https://www.linkedin.com/in/michael-clendenen-110447231/
Instagram: https://www.linkedin.com/in/michael-clendenen-110447231/
Facebook: https://www.facebook.com/p/Michael-Clendenen-100040644561545/

Text Tony Stark!

Support the show

Previous Episode

06: Marketing with Integrity and Healing with Love with Lisa Manyon

Key Points Covered:

Introduction and Passion Points in Marketing

Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations.

Copy is Queen: Rethinking Traditional Marketing Approaches

Lisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages.

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Support the show

Next Episode

08: How to Thrive in the Face of Adversity with Parthiv Shah

Post production I noticed we had some audio glitches during this interview, but the content was so good I decided to share it as is. So if you hear anything odd, it’s not you...it's me. Having said that, in this engaging episode, I sit down with entrepreneur Parthiv Shah to explore his remarkable journey from a salesman to a successful business owner and 2CCX award winner from Click Funnels, given to business owners who have generated over ten-million dollars from one funnel. Parthiv shares his experiences, challenges, and valuable lessons learned along the way.
Key Points Covered:

Parthiv's Journey:
- Transition from a salesman to a business owner.
- Overcoming a failed dotcom venture.
- Coping with the impacts of national tragedies, including 9/11 and COVID-19.
Challenges and Adaptability:
- The importance of maintaining cash reserves.
- Flexibility in the face of unexpected events.
- Genuine communication as a key to business success.
Personal Insights:
- Parthiv's candid discussion about his battle with work addiction.
- Strategies he used to find a balance between work and personal life.
Inspiration and Motivation:
- Parthiv’s goal to positively impact 10,000 lives through his experiences.
- Practical advice for entrepreneurs on adaptability and maintaining a healthy work-life balance.

Join us for an inspiring conversation filled with practical tips and heartfelt stories that highlight the importance of adaptability, flexibility, and genuine connections in entrepreneurship. Parthiv Shah’s journey is sure to motivate and encourage anyone looking to thrive in their business endeavors.

Resources: