#338 - Capturing History with Beth Maser

12/12/22 • 25 min

Today host John Laurito speaks with the President and CEO of History Associates Incorporated, Beth Maser, about history, how she started doing what she does, and how she leads her organization and people from different backgrounds.
Beth's experience includes managing high-profile projects for the National Archives and Records Administration, the Library of Congress, USAID Knowledge Services Center, ABC News, and Fortune 500 companies and law firms. Leading multi-skilled teams, she helped source, organize, and apply information strategically and innovatively. Before joining History Associates, she was the Director of Records and Information Systems at PPC, a management consulting firm, where she quadrupled the firm's knowledge management services to $17M. As the Senior Director of Professional Services for an INC 500 Information Services firm, she led teams of professionals to win and execute corporate and government contracts valued at more than $15M annually.
Beth also founded and managed two organizations—University Ventures, a consulting operation, and Semantic Staffing, a boutique information management services recruiting firm. She is an active member of several professional organizations and engages with the UMD iLEAD Council and the Corporate Council of the National Archives Foundation.
Beth is a certified Project Management Professional (PMP) with an MLIS from the University of Wisconsin-Milwaukee. Beth also holds an MA in History and Public Policy from George Washington University and a BA in History from Washington University. She maintains a strong industry contacts network and is active in several DC-area organizations and nonprofits.
Connect with Beth:
Website: https://www.historyassociates.com/
LinkedIn: https://www.linkedin.com/in/bethmaser/
Show notes:
[1:54] What is HAI, and what do they do?
[7:15] On how she leads her people
[9:23] How did she fall into history?
[12:36] How important is it to adapt to your audience in terms of acquisition?
[15:51] What does she do to lead a creative-based organization?
[22:18] What keeps her up at night?
[24:23] Where to find Beth
[25:15] Outro
Get a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right Now

For questions, suggestions, or speaker inquiries, contact me at [email protected]

Send us a text

For questions, suggestions, or speaker inquiries, contact me at [email protected]

Previous Episode

#337 - Living a Creative Lifestyle with Clint Runge

Send us a text

In this episode, host John Laurito talks to the CEO and Founder of Archrival, Clint Runge. They talk about how Clint lives his life creatively and how that translates into his company's leadership. He also shares how leaders can leverage creativity when leading the new generation at work.
Clint Runge is a founding partner of Archrival, a youth culture agency that wins the hearts and minds of young adults. Nationally recognized and full of mischief, Archrival goes against the grain of the typical marketing approach to build brand love, sales, and loyalty.
Clients such as Adidas, Red Bull, Spotify, and Hollister leverage the insights you'll hear to form their product positioning, marketing messages, and business evolution.
Today he stands on two decades of experience working with 'it' brands, athletes, and entertainers, having created iconic marketing experiences and programs that have fueled companies to relevancy. He's won as many awards as he's had all-nighters, leading Archrival to become a 2016 Ad Agency of the Year and Inc Magazine 1000.
With a few tricks up his sleeve (he moonlights as a performing mentalist), Clint's best sleight of hand turns a complex generation into common sense appropriate for any industry or audience. Presentations and workshops are dynamic, full of energy, and hit deep into the conversation organizations must have to innovate.
Collecting well over 250 keynote presentations and workshops in his sneakers, he's adaptable from the largest conference stage to a small boardroom.
Connect with Clint:
Websites: https://archrival.com/
https://clintrunge.com/

Show notes:
[2:35] What does living a creative lifestyle mean?
[7:02] Creative timing
[8:48] Knowing when to take risks
[12:11] Why is creativity important as a leader?
[13:39] Leveraging creativity as a leader
[16:20] What should leaders know in terms of leading the new generation?
[23:03] On Archrival and his vision for it
[25:23] Where to find Clint
[26:40] Outro
Get a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right Now

For questions, suggestions, or speaker inquiries, contact me at [email protected]

Next Episode

#339 - Secret to Doing a Tough Task

Send us a text

Some people will tell you that accountability is a solitary journey that is best taken alone. Today host John Laurito proves them wrong. Sharing your journey with a helpful friend, family member, or acquaintance can enrich the experience. But it’s not nearly as good as finding an outsider and having them hold you accountable and help you in various ways. Accountability partners are the perfect companion for your self-exploratory journey toward accountability. An experienced person who will help you work towards achieving your goals and objectives at work, in business, or in life.
Show notes:
[1:12] Everything about riddles
[2:48] Storytime!
[8:09] The importance of having an accountability partner
[11:23] Outro
Get a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right Now

For questions, suggestions, or speaker inquiries, contact me at [email protected]