This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - TWiLBM #125: Shazam, Layar and the quest for digital dollars + Darya Trushkina of Game Insight

TWiLBM #125: Shazam, Layar and the quest for digital dollars + Darya Trushkina of Game Insight

04/15/13 • -1 min

On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.

Previous Episode

TWiLBM #124: When whispers are louder than words

On the show: One ad metric to serve them all with Starcom and PlaceIQ. Tata Docomo makes it easy to check in without GPS or internet (but why?). Glympse moves onto the streets inside of BMW. Whispering Windows shows sound makes money while Whisper is the not so secret social network with a revenue model. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey.

Next Episode

TWiLBM #126: Faith is the price of progress

On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world's largest bake sale; Asif's retail RAMP summary; Accenture's "Seamless Retail Study." Plus Rob's app fascination of the week is Tempo and special guest Raj Singh, founder of Tempo talks the calendar as the operating system.