Why Every Business Needs a Content Strategy: Building Trust, Loyalty, and Growth

11/04/24 • 8 min

In Episode 2 of the Thinking Cap Solutions Podcast, co-founders Corey Kay and Mickey Maher draw on their 30+ years of media expertise to explain why every business needs a content strategy. From startups to established brands, they explore how content builds real connections that drive loyalty, trust, and sustainable growth.

They cover the essentials: understanding your audience, setting clear goals, crafting a plan, and measuring success. Corey and Mickey also highlight why content strategy is distinct from marketing strategy and share how anyone—even a lawn-mowing guy—can leverage content for big results.

For expert tips on building your content strategy, connect with Thinking Cap Solutions on LinkedIn or visit thinkingcapsolutions.com.au.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

For expert tips on building your content strategy, connect with Thinking Cap Solutions on LinkedIn or visit thinkingcapsolutions.com.au.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Previous Episode

Mastering Content & Audience Engagement: Meet the Founders of Thinking Cap Solutions

Meet the Founders of Thinking Cap Solutions: Mickey Maher & Corey Kay

Discover the insights of Mickey Maher and Corey Kay, co-founders of Thinking Cap Solutions, leaders in Content Strategy and Audience Engagement. With over 30 years of media expertise, they share their proven methods for creating compelling content that drives audience engagement and business growth.

In this episode, get to know the dynamic duo behind Thinking Cap Solutions, as they profile their journey to success and reveal the secrets behind their credibility and industry knowledge. They also explore how iconic figures like Taylor Swift—whether you love or hate her—have mastered the art of content and audience engagement, setting the bar for global influence.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Next Episode

Authenticity Blows Up a 20 Year Relationship

In Episode 3 of the Thinking Cap Solutions Podcast, we dive into a real-life case study highlighting the power of audience engagement through strategic content. Co-founder Corey Kay shares his personal story of how Valley Eyewear—a bold brand from the Gold Coast—captured his attention and ultimately convinced him to invest in their product, even though he’d been a loyal Ray-Ban fan for over 20 years.

This episode explores how Valley Eyewear, with a content moment, managed to stand out in a crowded market and win over a brand loyalist. Corey breaks down the specific touchpoints that made the difference, from discovery to conversion, and what brands can learn from Valley Eyewear’s approach to competing with heritage brands.

Tune in to hear why authentic content, audience insight, and an engagement-focused strategy are game-changers for any brand looking to make an impact, regardless of its size.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch: