Taylor Swift: Elite at Audience Engagement - 5 Lessons for Your Brand

03/03/25 • 8 min

Taylor Swift isn’t just a global superstar—she’s elite at audience engagement. Whether you love her music or not, there’s no denying that her connection with fans is next level. But what if you could apply the same strategies to your brand?

And in true Swiftie fashion, this just happens to be Episode 13—her lucky number. Coincidence? Maybe. But given how intentional she is with every move she makes, we’ll take it as a sign this episode is a must-listen.

In Episode 13 of the Thinking Cap Solutions Podcast, we break down five Swift-approved engagement tactics that any business—big or small—can use to build a loyal audience. From crafting personal moments to always staying in the conversation, we dive deep into the tactics that make Taylor an elite brand.

Key Takeaways:

Why knowing your audience is non-negotiable
The difference between a customer and an audience (and why it matters)
Authenticity: More than a buzzword—it’s your superpower
The “Always On” mentality (and why going dark is a mistake)
Creating moments that drive connection and loyalty

Swifties or not, this one’s a must-listen for anyone serious about brand engagement.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Key Takeaways:

Why knowing your audience is non-negotiable
The difference between a customer and an audience (and why it matters)
Authenticity: More than a buzzword—it’s your superpower
The “Always On” mentality (and why going dark is a mistake)
Creating moments that drive connection and loyalty

Swifties or not, this one’s a must-listen for anyone serious about brand engagement.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Previous Episode

Navigating Redundancy, Uncertainty & Leadership in Tough Times

"An email. A meeting. The words, 'You can bring a support person.' Before anything is said, you already know—your job is gone."

Last week, many talented people in media found themselves out of work. Redundancies don’t just affect those being let go—they impact the colleagues left behind, the teams scrambling to adjust, and the leaders forced to deliver the news.

In this episode of the Thinking Cap Solutions Podcast, we break down what happens next:

✔ For those made redundant – Processing the shock, protecting your mindset, and rethinking your next steps.
✔ For employees still in the building – Dealing with uncertainty, avoiding workplace negativity, and future-proofing your career.
✔ For leaders – How to handle redundancies with empathy, honesty, and professionalism.

Corey Kay & Mickey Maher have been on both sides of this. There’s no easy way through it—but you don’t have to do it alone.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch: