Thinking Cap Solutions Podcast - Authenticity Blows Up a 20 Year Relationship

Authenticity Blows Up a 20 Year Relationship

11/11/24 • 8 min

In Episode 3 of the Thinking Cap Solutions Podcast, we dive into a real-life case study highlighting the power of audience engagement through strategic content. Co-founder Corey Kay shares his personal story of how Valley Eyewear—a bold brand from the Gold Coast—captured his attention and ultimately convinced him to invest in their product, even though he’d been a loyal Ray-Ban fan for over 20 years.

This episode explores how Valley Eyewear, with a content moment, managed to stand out in a crowded market and win over a brand loyalist. Corey breaks down the specific touchpoints that made the difference, from discovery to conversion, and what brands can learn from Valley Eyewear’s approach to competing with heritage brands.

Tune in to hear why authentic content, audience insight, and an engagement-focused strategy are game-changers for any brand looking to make an impact, regardless of its size.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Tune in to hear why authentic content, audience insight, and an engagement-focused strategy are game-changers for any brand looking to make an impact, regardless of its size.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Previous Episode

Why Every Business Needs a Content Strategy: Building Trust, Loyalty, and Growth

In Episode 2 of the Thinking Cap Solutions Podcast, co-founders Corey Kay and Mickey Maher draw on their 30+ years of media expertise to explain why every business needs a content strategy. From startups to established brands, they explore how content builds real connections that drive loyalty, trust, and sustainable growth.

They cover the essentials: understanding your audience, setting clear goals, crafting a plan, and measuring success. Corey and Mickey also highlight why content strategy is distinct from marketing strategy and share how anyone—even a lawn-mowing guy—can leverage content for big results.

For expert tips on building your content strategy, connect with Thinking Cap Solutions on LinkedIn or visit thinkingcapsolutions.com.au.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch:

LinkedIn https://bit.ly/TCS-LinkedIn
Website: https://bit.ly/TCS-ContactUs
Email Mickey: [email protected]
Email Corey: [email protected]

Next Episode

Our Tips & Tricks to Better Understand Your Audience

In Episode 4 of the Thinking Cap Solutions Podcast, we uncover steps to building and truly understanding your brand’s audience. Mickey and Corey share practical tips on bridging the gap between audiences and customers, emphasizing why this distinction matters for long-term brand success.

Listen in as we discuss the importance of rolling up your sleeves to get to know your audience firsthand, whether that’s by investing in insightful research, engaging directly on social platforms, or even organizing focus groups to capture authentic feedback. We dive into how these strategies can help create a loyal, connected audience that goes beyond transactional relationships.

Discover why knowing your audience is the foundation for effective content and engagement—and how every brand, regardless of size, can apply these approaches to build trust, loyalty, and lasting connections.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout

Get in Touch: