The gutsy cold pitch that landed Laura Roeder a 7-figure deal

Laura Roeder didn’t use a broker, M&A advisor, or marketplace to sell the social media scheduling tool, MeetEdgar. She found her buyer the same way she’d found success throughout her career: with a gutsy cold pitch. Learn how she and her husband, Chris Williams, built and sold the platform for seven figures — and how they did it without sacrificing all their time to the business.

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