The gutsy cold pitch that landed Laura Roeder a 7-figure deal

03/21/22 • 32 min

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Laura Roeder didn’t use a broker, M&A advisor, or marketplace to sell the social media scheduling tool, MeetEdgar. She found her buyer the same way she’d found success throughout her career: with a gutsy cold pitch. Learn how she and her husband, Chris Williams, built and sold the platform for seven figures — and how they did it without sacrificing all their time to the business.

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Introducing They Got Acquired

Take a sneak peek at our They Got Acquired podcast with this Season 1 trailer. Host Lexi Grant takes you behind the scenes of companies that sell for 6, 7 or low-8 figures — the kinds of exits that don’t usually get splashy headlines but can be life-changing for founders.

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To read the transcript from this episode, go to the episode page: https://theygotacquired.com/podcast/manuel-frigerio-referralhero/