Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments

10/03/22 • 30 min

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.
My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.

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Series 3 Episode 8 - Does your organisation have data fluency?

In this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why having worked in various industries, and having solved data problems in diverse business environments, Penelope embarked down a road of building her own business and bringing her expertise in data to a wider audience through training and consultancy.

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Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany

"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.