Series 3 Episode 5 - How to get the most from your online forms

06/01/22 • 31 min

"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics. Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plenty of insight and helpful advice on forms in broad range of industries, both B2B and B2C. A highly recommended episode full of practical tips to anyone who is involved in UX, marketing, customer services and conversion rate optimisation.

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Series 3 Episode 4 - Why Experimentation is not all about short-term success

"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.

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Series 3 Episode 6 - Are you ready for Google Analytics 4?

“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition period may be demanding, those who get to grips with GA4 quickly will benefit from an opportunity to get new insights with actionable data. Using more sophisticated segment and audience building tools in GA4 will also help businesses to define strategies and measures that can give companies a new angle for growth.