Revolutionize your Brand - Using Attention to Detail and Overall Appearance to Skyrocket your Growth
09/16/24 • 11 min
Can an orthodontist with crooked teeth truly earn your trust? Join Dr. Brynn Cooper and Brian Wright in this thought-provoking episode of the Write by Cooper audio experience as we dissect this very dilemma. Through candid discussions and revealing personal anecdotes, we explore how the dental appearance of orthodontists can make or break patient trust, especially among adults. Drawing parallels to other fields like plastic surgery, we unravel the competitive nature of the orthodontic industry and emphasize the critical importance of professional appearance in maintaining credibility.
But we don’t stop there. We zoom in on the often-overlooked aspects of running a successful orthodontic practice, from initial patient interactions to the nitty-gritty of business operations. Learn why investing in clear aligners for your staff can be a game-changer and hear our humorous family tales that underscore the inefficiencies of outdated methods like analog braces. Whether you’re an orthodontist or just someone curious about dental practices, this episode is brimming with practical advice and real-world examples designed to elevate your understanding and appreciation of modern orthodontics.
Can an orthodontist with crooked teeth truly earn your trust? Join Dr. Brynn Cooper and Brian Wright in this thought-provoking episode of the Write by Cooper audio experience as we dissect this very dilemma. Through candid discussions and revealing personal anecdotes, we explore how the dental appearance of orthodontists can make or break patient trust, especially among adults. Drawing parallels to other fields like plastic surgery, we unravel the competitive nature of the orthodontic industry and emphasize the critical importance of professional appearance in maintaining credibility.
But we don’t stop there. We zoom in on the often-overlooked aspects of running a successful orthodontic practice, from initial patient interactions to the nitty-gritty of business operations. Learn why investing in clear aligners for your staff can be a game-changer and hear our humorous family tales that underscore the inefficiencies of outdated methods like analog braces. Whether you’re an orthodontist or just someone curious about dental practices, this episode is brimming with practical advice and real-world examples designed to elevate your understanding and appreciation of modern orthodontics.
Previous Episode
The Evolution of your Career and How your Clinical Brain is Sabotaging your Business Success
How can orthodontists balance the meticulous nature of their clinical work with the fast-paced demands of running a successful practice? This episode promises to equip you with strategies to transform those perfectionist tendencies into entrepreneurial strengths. We explore the psychological shift required to move from the precise, slow-paced environment of dental school and residency to the dynamic world of business. Through personal anecdotes, we demonstrate how embracing mistakes can serve as powerful opportunities for growth and adaptation.
We also examine the importance of fostering a culture of innovation and continuous improvement within an orthodontic practice. Learn how biannual team-building events and specialized training sessions can elevate your practice's performance. Strong leadership plays a crucial role in navigating changes, like the financial impact of digital conversions and the tough decisions that come with maintaining a healthy team culture. Finally, we discuss real-world examples of balancing clinical perfection with patient satisfaction, highlighting critical lessons in meeting patients where they are and the importance of release waivers. This episode offers valuable insights designed to help you thrive in a competitive orthodontic landscape.
Next Episode
Transformative Leadership - Reinventing Leadership to Create a Culture of Excellence
Ever wondered how a janitor could teach you more about leadership than a textbook? Brace yourself for a heartwarming and insightful episode where Dr. Bryn Cooper and Brian Wright share personal stories and pivotal leadership lessons that redefine what it means to lead. Through humorous family anecdotes and a memorable tale about a janitor named Girly Woods, Brian highlights how true leadership is about empowering others. Dr. Bryn Cooper also reflects on the challenges of fostering leadership qualities amidst high turnover in the orthodontic field, emphasizing the importance of recognizing leaders at every level.
Join us as we uncover the critical role of "ortho coaches" and how promoting the right people, not just the top performers, can transform an orthodontic practice. We dive into the common pitfalls of leadership promotions and the necessity of continuous leadership training. Finally, we explore practical strategies for developing leadership skills among staff without disrupting a busy patient schedule. This episode is rich with actionable insights, strategic advice, and a sprinkle of laughter, making it a must-listen for anyone committed to cultivating leadership within their organization. Tune in and get ready to enhance your leadership game!
The wrightBYcooper Show - Revolutionize your Brand - Using Attention to Detail and Overall Appearance to Skyrocket your Growth
Transcript
Welcome to the Write by Cooper audio experience , a podcast that brings no-nonsense business advice , taught by a serial entrepreneur , vetted and approved by one of your own , now your hosts . She's an orthodontist , speaker for ULabs , dental monitoring and others ,
Speaker 1dr Brent Cooper , and the founder and CEO of New Patient Group . Managing
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