Niche Down Now and Stop Being A Weenie!
Explicit content warning
10/07/24 • 21 min
Niche Down to Stand Out
As an entrepreneur with ADHD, deciding on a niche for your business can feel like you're trying to do the impossible.
You’re juggling countless interests and ideas, and the fear of missing out on potential clients can paralyze you from making any decision.
Welcome to the Weeniecast! I'm Katie McManus, a business strategist and money mindset coach, here to help you conquer those fears and take the leap into niche picking with confidence.
In this bonus episode, we tackle why weenies - AKA those too scared to make bold business decisions - need to niche down hard to succeed.
I cut through the crap and dive into the real reason behind your fear of picking a niche: the scarcity mindset.
We cover the numbers game, emphasizing that with 7.88 billion people on Earth, finding your 600 clients is more than doable.
Ever worried that niching will limit your client base? Think again.
We'll explore how niching actually makes it easier for the right clients to find and choose you. Plus, I share the difference between running a hobby and operating a business that makes serious money—hint: it involves niching down.
By the end of this bonus episode, you'll understand how to leverage your niche to become a specialist, thus allowing you to charge more and stand out in a crowded market.
We'll cover how to identify your ideal client by talking directly to them and understanding their pain points and dreams. You'll leave better equipped to create marketing strategies that resonate deeply with your audience and close sales with confidence. Ready to stop being a weenie and step into your power as an entrepreneur? Tune in and transform your approach to business.
Takeaways:
- Niching down allows you to attract the right clients and stand out in a crowded market.
- With 7.88 billion people on Earth, finding your 600 ideal clients is entirely feasible.
- Being a generalist limits your marketing potential; specificity enhances your referrals and visibility.
- Specializing in a niche enables you to charge higher rates and reduce competition.
- Understanding your ideal client's pain points is crucial for effective marketing strategies.
- Don't let the fear of missing out on clients paralyze your decision-making process.
"Niche Down Now" timestamps
00:00 Fear niche limits clients; many potential exist.
03:39 Pick a niche or you won't get clients.
07:36 Narrow focus allows specialization, enabling higher charges.
11:40 Knowing your niche attracts diverse clients.
14:16 Identify your audience to reach your goal.
17:41 Choose coaching topics matching your skills, experience.
Your next steps after listening
Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup
Get my popular free download for all coaches, consultants and service providers!
https://weeniecast.com/highticketoffer
We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):
https://weeniecast.com/reviews
Want to come and experience a free monthly group session with me one Friday soon?
https://weeniecast.com/brave-biz-labs
Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall
Or hop straight into my BYOB program -
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
Join the April Pop up
Don't miss this training!
We'd love it if you'd give us a review
Niche Down to Stand Out
As an entrepreneur with ADHD, deciding on a niche for your business can feel like you're trying to do the impossible.
You’re juggling countless interests and ideas, and the fear of missing out on potential clients can paralyze you from making any decision.
Welcome to the Weeniecast! I'm Katie McManus, a business strategist and money mindset coach, here to help you conquer those fears and take the leap into niche picking with confidence.
In this bonus episode, we tackle why weenies - AKA those too scared to make bold business decisions - need to niche down hard to succeed.
I cut through the crap and dive into the real reason behind your fear of picking a niche: the scarcity mindset.
We cover the numbers game, emphasizing that with 7.88 billion people on Earth, finding your 600 clients is more than doable.
Ever worried that niching will limit your client base? Think again.
We'll explore how niching actually makes it easier for the right clients to find and choose you. Plus, I share the difference between running a hobby and operating a business that makes serious money—hint: it involves niching down.
By the end of this bonus episode, you'll understand how to leverage your niche to become a specialist, thus allowing you to charge more and stand out in a crowded market.
We'll cover how to identify your ideal client by talking directly to them and understanding their pain points and dreams. You'll leave better equipped to create marketing strategies that resonate deeply with your audience and close sales with confidence. Ready to stop being a weenie and step into your power as an entrepreneur? Tune in and transform your approach to business.
Takeaways:
- Niching down allows you to attract the right clients and stand out in a crowded market.
- With 7.88 billion people on Earth, finding your 600 ideal clients is entirely feasible.
- Being a generalist limits your marketing potential; specificity enhances your referrals and visibility.
- Specializing in a niche enables you to charge higher rates and reduce competition.
- Understanding your ideal client's pain points is crucial for effective marketing strategies.
- Don't let the fear of missing out on clients paralyze your decision-making process.
"Niche Down Now" timestamps
00:00 Fear niche limits clients; many potential exist.
03:39 Pick a niche or you won't get clients.
07:36 Narrow focus allows specialization, enabling higher charges.
11:40 Knowing your niche attracts diverse clients.
14:16 Identify your audience to reach your goal.
17:41 Choose coaching topics matching your skills, experience.
Your next steps after listening
Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup
Get my popular free download for all coaches, consultants and service providers!
https://weeniecast.com/highticketoffer
We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):
https://weeniecast.com/reviews
Want to come and experience a free monthly group session with me one Friday soon?
https://weeniecast.com/brave-biz-labs
Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall
Or hop straight into my BYOB program -
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
Join the April Pop up
Don't miss this training!
We'd love it if you'd give us a review
Previous Episode
The Hidden Struggle of ADHD Business Owners: It's Not What You Think
Quick bit of 'housekeeping' - this episode includes a free worksheet - https://weeniecast.com/rule-worksheet-click-here
Now that's sorted...
I'm gonna tell you something surprising about ADHD business owners—it's not what you think.
Hi, I'm Katie McManus, business strategist and money mindset coach, and welcome to The Weeniecast.
This topic might hit home for you: the rule of thirds, and why being bad at stuff is something we, ADHD business owners, are notoriously terrible at.
And it's a much bigger deal than you might realize.
So stick around, because I'm going to break this down and give you practical advice on how to tackle this head-on, transforming your business along the way.
Let me give you a little teaser of what's in store.
First off, we'll explore why ADHD folks tend to give up at the first sign of failure.
Trust me, it comes from a deeper place than just a lack of patience.
We'll also talk about how our brains are wired to only hyperfocus on things we're naturally interested in, which makes us super talented right off the bat in those areas.
But here's the kicker - when it comes to running a business, there's a mountain of skills you need that you probably don't have that natural inclination for and that can throw you for a loop.
From copywriting to sales to accounting, these aren't exactly your dopamine-packed playgrounds, right?
But don't worry, there's hope.
Takeaways
- What ADHD business owners often struggle with that leads to frustration.
- What is the 'rule of thirds'?
- Why you need to consider hiring help.
- Impact on neurodivergent individuals.
- How to build resilience for personal and business growth with ADHD.
- How to avoid the pitfalls many business owners face.
Your next steps after listening
Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup
Get my popular free download for all coaches, consultants and service providers!
https://weeniecast.com/highticketoffer
We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):
https://weeniecast.com/reviews
Want to come and experience a free monthly group session with me one Friday soon?
https://weeniecast.com/brave-biz-labs
Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall
Or hop straight into my BYOB program -
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
Join the April Pop up
Don't miss this training!
We'd love it if you'd give us a review
Next Episode
Imposter syndrome and your inevitable $10k meltdown
Embracing Imposter Syndrome: The Unspoken Truths Business Gurus Avoid
(In a place with slow broadband or just prefer to hear this unbleeped? Click here for our LQ uncensored show - https://podcasts.captivate.fm/media/4f9a3147-3458-4bdb-bc90-f3e2e2b9cbc4/Weeniecast-105-unbleeped-lower-BR.mp3)
I remember the first time I heard the term "imposter syndrome."
I was a young business strategist trying to break into an industry packed with so-called "gurus" and experts.
The term felt like a diagnosis of a condition I’d been suffering from silently my entire career.
In this episode, we're going to dig into what these gurus won’t tell you about imposter syndrome, especially when you have ADHD.
Hi, I’m Katie McManus, business strategist and money mindset coach, and in this episode, I’m pulling back the curtain on this pervasive issue and giving you real strategies to overcome it.
Every entrepreneur hits new milestones.
You might go from zero to $5,000 a month, and suddenly, that goalpost moves to $10,000.
But guess what?
The moment you hit $10,000 a month, you're gleeful for about five minutes before you experience what I call a “10k meltdown.”
Your success becomes the new normal, and the pressure to maintain it mounts.
And with ADHD in the mix, the self-doubt and constant need to measure up can be debilitating.
We're conditioned to seek external validation in an environment that offers no grades or lunchroom invitations.
So how do you break free from a cycle designed to make you feel like an imposter?
That's what we're exploring in this episode.
Once you’ve listened, you’ll learn critical strategies like embracing your authentic self and facing fears head-on.
Instead of waiting for the world to tell you how good you are, you’ll understand why it’s crucial to cultivate internal self-worth.
Empowering yourself isn’t just about getting rid of imposter syndrome; it’s about stepping into your power, making bold moves, and letting your unique qualities shine.
By the end of this episode, you won't merely be informed; you'll be equipped to transform your mindset and scale your business without letting self-doubt hold you back.
Timestamped summary
00:00 Success triggers imposter syndrome, especially with ADHD.
04:58 Imposter syndrome stems from broken confidence training.
07:36 External validation doesn't determine self-worth.
11:47 Don't let fear control your business visibility.
16:19 Be authentic to help clients and yourself.
19:06 Embrace uniqueness, overcome imposter syndrome confidently.
Your next steps after listening
Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup
Get my popular free download for all coaches, consultants and service providers!
https://weeniecast.com/highticketoffer
We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):
https://weeniecast.com/reviews
Want to come and experience a free monthly group session with me one Friday soon?
https://weeniecast.com/brave-biz-labs
Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall
Or hop straight into my BYOB program -
Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Mentioned in this episode:
We'd love it if you'd give us a review
Join the April Pop up
Don't miss this t...
The Weeniecast: make more money, create an impact - Niche Down Now and Stop Being A Weenie!
Transcript
Squirrel. I want to talk about the thing that all weenies. People who are afraid of doing the brave ass shit that's going to get them where they want to go have in common, especially when it comes to starting a business. Squirrel. Hi, I'm Katie McManus, business strategist and money mindset coach. And welcome to the Weenie cast. Squirrel. I want to go into what the stereotypical weenie is afraid of when it comes to picking a niche. What they're worried will happen and
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