The Visible Expert Podcast - Scott McKain - ICONIC Author & Speaker

Scott McKain - ICONIC Author & Speaker

08/26/19 • 43 min

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:

1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect

Connect with Scott:

https://scottmckain.com/

@scottmckain

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:

1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect

Connect with Scott:

https://scottmckain.com/

@scottmckain

Previous Episode

David C. Baker - Author of "The Business of Expertise", Advisor & Podcast Host

The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, "A Beautiful Mind," what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise.

Learn more and connect with David:

https://www.davidcbaker.com/

Twitter: @davidcbaker

Take the Hinge Research Institute Value Pricing Survey:

https://hingemarketing.az1.qualtrics.com/jfe/form/SV_8ldX8Cn42Yx94sR?Collector=HingeSocial

Next Episode

Henry Schuck - CEO & Founder at DiscoverOrg + ZoomInfo

Henry shares his story of being broke in college, working in sales intelligence to becoming the founder of a data-centric tech startup success. Henry shares his experience going through multiple mergers & acquisitions, each with their own flavor.

Henry contends that there are two things important to a successful startup — 1) constantly be learning and listening to the business, and 2) search for and hire the best talent.

Learn more and connect with Henry:

discoverorg.com

zoominfo.com