Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal

07/07/20 • 31 min

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In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain.
We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.
This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.
https://oropocket.com/
https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029
As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold: https://oropocket.com/u/?invite=VirtualCMOPodcast

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Tarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Send us a text

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Send us a text

Previous Episode

The Power of Absolute Marketing with Elizabeth Pampalone

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In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week.
https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026
Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.
In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.
She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/tools

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Elizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketing
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Send us a text

Next Episode

Situational Ethics and the Impact on Marketing with Rick Jordan

In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships.
Rick is a featured speaker, a national guest expert, host of the podcast All In with Rick Jordan, and a bestselling author of a book entitled "Situational Ethics." He also recently starred in an Amazon Prime documentary entitled "Cybercrime" and its upcoming sequel "Uncovering the Dark Web".

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Rick Jordan can be found on social media @MrRickJordan (Twitter and Instagram) or his website Rick Jordan
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

Send us a text

The Virtual CMO - Marketing Gold - Growth Hacking on a Limited Budget with Tarusha Mittal

Transcript

**Please note, this transcript was generated by an artificial intelligence engine. It is intended only as a rough transcript and there may be some grammatical, spelling or transcription errors.
Eric Dickmann: 0:08

Welcome to The Virtual CMO podcast. I'm your host, Eric Dickmann. The Virtual CMO is a podcast designed for marketing professionals at small and midsize businesses. Our goal is to share strategies and tactics from fellow marketing p