The Virtual CMO
Eric Dickmann
1 Creator
1 Creator
The Virtual CMO podcast offers engaging discussions about marketing strategies and the impact of new technologies on marketing effectiveness. Hosted by Eric Dickmann, the founder of The Five Echelon Group and a fractional CMO, the podcast emphasizes the importance of developing strategic marketing plans and executing successful growth marketing initiatives. Each episode features interviews with industry thought leaders who share their insights and experiences. The show also explores new marketing automation platforms, AI-enabled tools, and other innovative technologies that can enhance marketing campaigns.
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Top 10 The Virtual CMO Episodes
Goodpods has curated a list of the 10 best The Virtual CMO episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Virtual CMO for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Virtual CMO episode by adding your comments to the episode page.
The Power of Absolute Marketing with Elizabeth Pampalone
The Virtual CMO
06/30/20 • 30 min
In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week.
https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026
Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.
In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.
She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/tools
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Elizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketing
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
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07/07/20 • 31 min
In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain.
We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.
This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.
https://oropocket.com/
https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029
As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold: https://oropocket.com/u/?invite=VirtualCMOPodcast
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Tarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
1 Listener
08/13/20 • 37 min
Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin
The Virtual CMO
06/10/21 • 31 min
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativity, service, and results are the four words that really light Taunya's fire!
Taunya Renson-Martin was born and raised in Washington, D.C. She lived in Belgium since 2000 and started Mach Media in 2007 after steadily earning a client base of multinational companies eager to capitalize on having big agency ideas and flawless execution combined with boutique agency personalized service. Taunya Renson-Martin and her team are proud to have expanded their operations to the United States, where they opened an office in 2016. Taunya is fluent in English, French, and Dutch.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/diversity-inclusion-importance-culture-marketing-s5e10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
How to Use Marketing Automation to Increase Campaign Effectiveness Part 2 with Norman Guadagno
The Virtual CMO
05/13/21 • 41 min
In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft, and Oracle.
With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Combined with a deep understanding of data, proven skills as a storyteller, and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/marketing-automation-increase-effectiveness-s5e2/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
Using AI to Simplify Online Marketing with Sasha Schriber
The Virtual CMO
09/02/20 • 31 min
This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes.
In this episode, learn how Sasha started the company, managed her own company's marketing, and built a powerful new marketing automation tool to help other marketers be successful with their digital advertising campaigns.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Sasha Schriber can found online at Nanos.ai https://www.nanos.ai, on Twitter @SashaSchriber and YouTube
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #24
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10/08/20 • 27 min
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FAQ
How many episodes does The Virtual CMO have?
The Virtual CMO currently has 135 episodes available.
What topics does The Virtual CMO cover?
The podcast is about Marketing, Consulting, Management Consulting, Cmo, Podcasts, Business and Marketing Strategy.
What is the most popular episode on The Virtual CMO?
The episode title 'The Power of Absolute Marketing with Elizabeth Pampalone' is the most popular.
What is the average episode length on The Virtual CMO?
The average episode length on The Virtual CMO is 33 minutes.
How often are episodes of The Virtual CMO released?
Episodes of The Virtual CMO are typically released every 4 days.
When was the first episode of The Virtual CMO?
The first episode of The Virtual CMO was released on Feb 1, 2020.
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