Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin
06/10/21 • 31 min
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativity, service, and results are the four words that really light Taunya's fire!
Taunya Renson-Martin was born and raised in Washington, D.C. She lived in Belgium since 2000 and started Mach Media in 2007 after steadily earning a client base of multinational companies eager to capitalize on having big agency ideas and flawless execution combined with boutique agency personalized service. Taunya Renson-Martin and her team are proud to have expanded their operations to the United States, where they opened an office in 2016. Taunya is fluent in English, French, and Dutch.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/diversity-inclusion-importance-culture-marketing-s5e10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativity, service, and results are the four words that really light Taunya's fire!
Taunya Renson-Martin was born and raised in Washington, D.C. She lived in Belgium since 2000 and started Mach Media in 2007 after steadily earning a client base of multinational companies eager to capitalize on having big agency ideas and flawless execution combined with boutique agency personalized service. Taunya Renson-Martin and her team are proud to have expanded their operations to the United States, where they opened an office in 2016. Taunya is fluent in English, French, and Dutch.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/diversity-inclusion-importance-culture-marketing-s5e10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
Previous Episode
Podcasting as a Marketing Channel for Your Business with Graham Brown
In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, and Asia Tech Podcast. He has published over 1,000 podcast episodes.
Graham Brown's work has been featured in the Financial Times, The Wall Street Journal, and has helped shaped the communications strategy of clients- McKinsey, Leap by McKinsey, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/podcasting-marketing-channel-your-business-s5e9/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
Next Episode
Selling Online and Building a Successful E-Commerce Business with Joe Scartz
In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and impactful marketing and e-commerce solutions with proven success. Whether in an e-commerce start-up or in a larger agency, Joe has worked well in team settings as an inspirational leader, mentor, and team member.
Joe Scartz is an accomplished marketing executive, and as Velocity Commerce Group’s fearless leader, he is responsible for overseeing all digital commerce strategy and execution, including mobile, social, and traditional e-commerce.
He has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox, and Hershey. Joe Scartz has an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/selling-online-building-successful-ecommerce-business-s5e11/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
The Virtual CMO - Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin
Transcript
Welcome to The Virtual CMO podcast. I'm your host, Eric Dickmann. In this podcast, we have conversations with marketing professionals who share the strategies, tactics, and mindset you can use to improve the effectiveness of your marketing activities and grow your business. This week, I'm excited to welcome Taunya Renson-Martin to the podcast. Taunya is an entrepreneur writer, Founder and Managing Partner of Mach Media. Mach Media is a global
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