Why Your Social Media Marketing Strategy Is Failing Your Business

09/28/21 • 38 min

The Trust Tipping Point Marketing Podcast

Almost every business is on social media. If you're not, that should be step one. Get on social media.
However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding.
In this episode you'll learn how to best approach your social media marketing strategy.
Which social platforms makes sense for your business to be active on.
And, how to properly position and leverage company brand and personal brand.
So, if you're ready to give your home services social media marketing a boost, this is the episode to tune into.

Previous Episode

How To Create An Omni Channel Marketing Approach For Your Home Services Company - Anthony Winston III

Too many home services companies focus on 1 channel to help grow their business.
That can be using Home Advisor or Angie's List. Or going all in on Google Ads.
However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere.
By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years.
Having a well designed and highly SEO optimized website will help you build more brand awareness in your community.
By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority.
This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc.
To learn more about The Trust Tipping Point Marketing Podcast, please visit:
www.TheTrustTippingPoint.com

Next Episode

How To Quickly Generate More 5-Star Reviews & Customer Activity

During this Business Reviews Masterclass we will teach Home Services companies 3 secrets on how to quickly generate more 5-star reviews & customer activity... without wasting time and money doing it yourself.
Secret #1 - Recent Google updates reveal how business reviews increase your SEO & lead generating activity.
Secret #2 - The #1 way to make negative reviews work in your favor.
Secret #3 - The 3 major reasons why your customers won't review your business.

The Trust Tipping Point Marketing Podcast - Why Your Social Media Marketing Strategy Is Failing Your Business

Transcript

Javier Lozano, Jr.00:00:01.229

Marketing in the home services industry has changed so much over the past few decades. Now even more rapid pace these last few years almost to a point it's impossible to keep up with what's trending. Ever felt like marketing in today's economy is like flushing money down the toilet. That's where we come in and help honest Home Services companies just like yours, learn and understand some of the most effective marketing strategies today,