How To Create An Omni Channel Marketing Approach For Your Home Services Company - Anthony Winston III

09/20/21 • 57 min

The Trust Tipping Point Marketing Podcast

Too many home services companies focus on 1 channel to help grow their business.
That can be using Home Advisor or Angie's List. Or going all in on Google Ads.
However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere.
By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years.
Having a well designed and highly SEO optimized website will help you build more brand awareness in your community.
By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority.
This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc.
To learn more about The Trust Tipping Point Marketing Podcast, please visit:
www.TheTrustTippingPoint.com

Previous Episode

The Beginners Guide To SEO For Local Businesses

You've probably heard the term SEO (Search Engine Optimization).
And... you probably have an idea about what SEO entails.
However, setting up an SEO marketing strategy for your local business can sometimes be daunting, overwhelming, and confusing.
Where do you start when creating an SEO plan?
How do you start to implement an SEO strategy for your business?
Why is SEO even important? Especially when your business leans on WOM (word of mouth).
In this episode, we take the time to explain a bit more about what SEO is and how it can help your business show up in the search engines, such as Google.
We'll also share some fundamental strategies that you can start implementing immediately with your business.
Plus -- if your local business is in the home services space, having a well designed SEO marketing strategy can compliment your other advertising and reputation management initiatives.

Next Episode

Why Your Social Media Marketing Strategy Is Failing Your Business

Almost every business is on social media. If you're not, that should be step one. Get on social media.
However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding.
In this episode you'll learn how to best approach your social media marketing strategy.
Which social platforms makes sense for your business to be active on.
And, how to properly position and leverage company brand and personal brand.
So, if you're ready to give your home services social media marketing a boost, this is the episode to tune into.

The Trust Tipping Point Marketing Podcast - How To Create An Omni Channel Marketing Approach For Your Home Services Company - Anthony Winston III

Transcript

Javier Lozano, Jr.00:00:01.229

Marketing in the home services industry has changed so much over the past few decades. Now even more rapid pace these last few years almost to a point it's impossible to keep up with what's trending. Ever felt like marketing in today's economy is like flushing money down the toilet. That's where we come in and help honest Home Services companies just like yours, learn and understand some of the most effective marketing strategies today,