5 Elements Your Website Is Missing That Is Making Your Business Untrustworthy - Javier Lozano, Jr.

07/13/21 • 43 min

The Trust Tipping Point Marketing Podcast

Your website is the digital storefront of you business, of your brand.
Your website needs to be professional and modern but also convey a high level of trust.
Roughly 4% of of website visitors actually take action on your site (buy or opt-in for a lead magnet), while the other 96% bounce and leave your site.
Why?
Probably because your website is missing 1 (or all) of the 5 elements necessary to help your website build trust for your home services company.
In this episode, Javier Lozano, Jr. -- CMO at Anchor Wave -- he shares 5 elements most businesses do not have on their website.
To learn more about The Trust Tipping Point Marketing Podcast, please visit:
www.TheTrustTippingPoint.com

Previous Episode

6 Reasons Why Customers Do NOT Buy From Your Home Services Company - Lilly Darling

Your future customer is on a different journey than what most business owners think.
So many many home services based companies believe all they have to do to get new customers is simply run an ad on Google or Facebook, send them to a website (or storefront), and they will buy or book an appointment.
Well, the buyers journey has completely evolved as consumers got smarter.
Buyers are on a different path. A path we call the The Trust Tipping Point.
In this interview, Lilly Darling -- CEO at Anchor Wave -- explains more about the The Trust Tipping Point, what it is and the 6 reasons why your future customer does not buy from your home services company.
By addressing these 6 core marketing mistakes for your business, you'll be able to communicate more clearly to future customers and slowly convince them that you are a trusting business.
More importantly -- Lilly uses her dual knowledge and expert background in graphic design and digital marketing by visually explaining each mistake.
To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:
www.TheTrustTippingPoint.com

Next Episode

Pivoting Your Home Services Business From Old School To New School Approaches - Jerry Isenhour

Jerry Isenhour is the founder and CEO of CVC Success Group.
He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years.
Then The Great Recession hit. The housing market bubble burst. And Jerry had to file for bankruptcy.
Very few business owners adapt to modern digital marketing strategies... especially after running and growing a business a certain way for nearly 30 years.
Fast forward to today and Jerry is a speaker, coach, author and educator in the home services space -- helping Chimney Sweep companies leverage digital technology to grow their brand.
In this interview, Jerry shares his #1 place he marketed in the 80s, how he gets online business reviews regularly, why he loves social media and internet marketing, and some actionable tips to help grow you home services company.
To learn more about The Trust Tipping Point Marketing Podcast, please visit:
www.TheTrustTippingPoint.com

The Trust Tipping Point Marketing Podcast - 5 Elements Your Website Is Missing That Is Making Your Business Untrustworthy - Javier Lozano, Jr.

Transcript

Intro00:00:01.260

Marketing in the home services industry has changed so much over the past few decades. Now an even more rapid pace these last few years almost to a point it's impossible to keep up with what's trending. Have you ever felt like marketing in today's economy is like flushing money down the toilet. That's where we come in and help honest Home Services companies just like yours, learn and understand some of the most effective marketing strategies today, s