The Mainhustle

12/20/24 • 10 min

As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space.

In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.

As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space.

In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.

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The Binge

Bingeable podcast creation has led to a rise in listener-creator engagement. In fact, two-thirds of listeners are taking in multiple episodes back-to-back in a single session, as they seek connections with not only the story, but the storytellers themselves. In this episode, Sophie discusses how the bingeable model engages listeners while also benefiting advertisers pursuing a way to tell their own brand's story while speaking to devoted audiences.

This episode features Tom Webster, partner at Sounds Profitable, and Delia D’Ambra, host and producer of three hit shows, Counterclock, Park Predators, and Dark Arenas.