The Binge

12/20/24 • 8 min

Bingeable podcast creation has led to a rise in listener-creator engagement. In fact, two-thirds of listeners are taking in multiple episodes back-to-back in a single session, as they seek connections with not only the story, but the storytellers themselves. In this episode, Sophie discusses how the bingeable model engages listeners while also benefiting advertisers pursuing a way to tell their own brand's story while speaking to devoted audiences.

This episode features Tom Webster, partner at Sounds Profitable, and Delia D’Ambra, host and producer of three hit shows, Counterclock, Park Predators, and Dark Arenas.

Previous Episode

The Mainhustle

As we dive into what it means for creators to turn their podcasts into their mainhustle, and main source of income, we also explore the benefits advertisers can find in the space.

In this episode, Sophie sits down with Mike Davis, co-founder Dirty Mo Media, Sarah Bolton, Advertiser Perceptions, and Cameron Hendrix, CEO of Magellan.

Next Episode

The Shake Up

Podcast creators are here to shake up the industry make-up, representing a whole host of races, genders, and cultures which allow for a richer, more diverse medium. In this episode, Sophie discusses how the industry has expanded into the multi-cultural phenomenon we know today along with the uncharted territory brands have to advertise have within the space.

This episode features Jack Hobbs, CEO of Revolver Podcasts, Jordi Olivares, co-founder and general manager of Pitaya Entertainment, and Gabriel Soto, Senior Director of Research at Edison Research