What Nobody Tells You About Starting a Podcast for Business
04/24/25 • 26 min
The podcast downloads quadrupled after experimenting with posting twice weekly, proving that consistency is key to building an audience. Finding the right recording environment is crucial for maintaining authenticity and quality.
• Car recording provides surprisingly good acoustics with all the soft surfaces absorbing sound
• Holding off on podcast marketing during early experimental phase allows freedom to try different approaches
• The vision of a "mobile trading post" concept aligns with modernizing traditional trading practices
• Content creation takes substantial time investment with slow returns - video editing requires 15-60 minutes per finished minute
• 38-42 of the top 50 podcasts don't incorporate video components
• 23 minutes is the optimal podcast length according to Buzzsprout, aligning with average commute times
• AI helps with podcast planning and structure, but authentic human voices remain essential for connection
Whatever you do, be good or be good at it.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
📧 [email protected]
🌐 www.durracell.com
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Looking to grow your business? Visit www.metrotrading.com and click “Join MTA” in the top right corner.
The podcast downloads quadrupled after experimenting with posting twice weekly, proving that consistency is key to building an audience. Finding the right recording environment is crucial for maintaining authenticity and quality.
• Car recording provides surprisingly good acoustics with all the soft surfaces absorbing sound
• Holding off on podcast marketing during early experimental phase allows freedom to try different approaches
• The vision of a "mobile trading post" concept aligns with modernizing traditional trading practices
• Content creation takes substantial time investment with slow returns - video editing requires 15-60 minutes per finished minute
• 38-42 of the top 50 podcasts don't incorporate video components
• 23 minutes is the optimal podcast length according to Buzzsprout, aligning with average commute times
• AI helps with podcast planning and structure, but authentic human voices remain essential for connection
Whatever you do, be good or be good at it.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
📧 [email protected]
🌐 www.durracell.com
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Looking to grow your business? Visit www.metrotrading.com and click “Join MTA” in the top right corner.
Previous Episode
Networking Essentials for Entrepreneurs
Networking remains vital for small businesses even in the digital age, with many entrepreneurs overlooking the power of face-to-face connections that lead to genuine business relationships. Trader Stu shares his comprehensive checklist of networking opportunities that business owners should consider, from traditional organizations to digital platforms and organic encounters.
• Chambers of Commerce offer professional development, guest speakers, and valuable subgroups like Preferred Client Network
• Business Network International (BNI) provides structured weekly meetings but works best for cash-based businesses
• SCORE and entrepreneur organizations connect business owners with experienced mentors at no cost
• LinkedIn offers broad reach while Alignable provides more localized networking focused on specific geographic areas
• Organic networking through everyday interactions often yields better results than formal events
• Alternative networking models like "Networking with Kids" accommodate entrepreneurs with family responsibilities
• Personal branding helps you stand out at networking events and creates conversation starters
• Consistent follow-up transforms business card exchanges into meaningful relationships
Get out there, try something new, get on a platform, attend a local event, and whatever you do, be good or be good at it.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
📧 [email protected]
🌐 www.durracell.com
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Looking to grow your business? Visit www.metrotrading.com and click “Join MTA” in the top right corner.
Next Episode
How I'm using AI to dominate my follow-up game when nobody else is
The Trading Post podcast explores how to leverage AI tools like Perplexity to transform business networking follow-ups and stand out from competitors who rarely capitalize on their business card collections. We demonstrate a systematic approach to turn networking connections into meaningful business relationships through strategic AI utilization.
• Using Perplexity AI to research businesses from collected business cards
• Creating personalized follow-up emails with AI that match your authentic speaking tone
• Building custom AI personas to streamline repetitive business explanations
• How AI is changing SEO and potentially reducing direct website traffic
• Strategies for using AI in cold email campaigns while avoiding spam flags
• Challenges of geographic coverage when networking across multiple metropolitan areas
• Using LinkedIn Sales Navigator and other tools to target businesses by location
Whatever you do, be good or be good at it.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
📧 [email protected]
🌐 www.durracell.com
The Michigan Renaissance Festival
Experience the Michigan Renaissance Festival, where history and fantasy collide!
The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Looking to grow your business? Visit www.metrotrading.com and click “Join MTA” in the top right corner.
The Trading Post - What Nobody Tells You About Starting a Podcast for Business
Transcript
Well , that didn't take long to not follow through on the
Speaker 1two weekly recordings .
Speaker 1So , as I don't know , last week I tried two in a row , on a Monday and a Thursday , or Tuesday and a Thursday , whatever like that , and I got to tell you it worked . Downloads , if you're uh kind of , I
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