
A History of Persuasion: Part 1
07/30/19 • 21 min
Infinite scrolling. Push notifications. Autoplay. Our devices and apps were designed to keep us engaged and looking for as long as possible. Now, we’ve woken up from years on social media and our phones to discover we've been manipulated by unaccountable powers using persuasive psychological tricks. But this isn’t the first time.
In this three-part series of The Stakes, we look at the winding story of the science of persuasion -- and our collective reaction to it. In this episode: A once-famous psychologist who became embroiled in controversy, and how the Unabomber tried to kill him. Already heard this one? Continue to part two.
We hear from:
- Larry Stern, Professor of Sociology at Collin College
- Nicklaus Suino, writer, martial arts expert, attorney and business consultant
Hosted by Kai Wright. Reported by Amanda Aronczyk.
WNYC’s health coverage and The Stakes is supported in part by the Robert Wood Johnson Foundation, Jane and Gerald Katcher and the Katcher Family Foundation, and the Alfred P. Sloan Foundation. Thanks to Lizette Royer Barton at the Center for the History of Psychology and Diana Bachman at the Bentley Historical Library at the University of Michigan for the use of the educational films “Battle for the Mind” and “Heads and/or Tails” featuring psychologist James McConnell.
Infinite scrolling. Push notifications. Autoplay. Our devices and apps were designed to keep us engaged and looking for as long as possible. Now, we’ve woken up from years on social media and our phones to discover we've been manipulated by unaccountable powers using persuasive psychological tricks. But this isn’t the first time.
In this three-part series of The Stakes, we look at the winding story of the science of persuasion -- and our collective reaction to it. In this episode: A once-famous psychologist who became embroiled in controversy, and how the Unabomber tried to kill him. Already heard this one? Continue to part two.
We hear from:
- Larry Stern, Professor of Sociology at Collin College
- Nicklaus Suino, writer, martial arts expert, attorney and business consultant
Hosted by Kai Wright. Reported by Amanda Aronczyk.
WNYC’s health coverage and The Stakes is supported in part by the Robert Wood Johnson Foundation, Jane and Gerald Katcher and the Katcher Family Foundation, and the Alfred P. Sloan Foundation. Thanks to Lizette Royer Barton at the Center for the History of Psychology and Diana Bachman at the Bentley Historical Library at the University of Michigan for the use of the educational films “Battle for the Mind” and “Heads and/or Tails” featuring psychologist James McConnell.
Previous Episode

The Invention of 'Sexual Harassment'
If you want to change the law, you have to name the problem. That's why, in 1975, five to eight women in a room in Ithaca, New York came up with two words that changed the law, and the workplace, forever. But as you'll hear, victory really has a thousand mothers.
You'll hear from:
- Linda Hirschman, author of Reckoning: The Epic Battle Against Sexual Abuse and Harassment
- Susan Meyer, a founder of Working Women United
- Faith Hochberg, former Federal Judge
Hosted by Kai Wright. Produced by Jessica Miller.
Next Episode

A History of Persuasion: Part 2
Ted Kaczynski had been a boy genius. Then he became the Unabomber. After years of searching for him, the FBI finally caught him in his remote Montana cabin, along with thousands of pages of his writing. Those pages revealed Kaczynski's hatred towards a field of psychology called "behaviorism," the key to the link between him and James McConnell.
This is part two of our three-part series. If you haven't heard part one, listen here first.
In this episode, we hear from:
- Philip Bradley, Harvard contemporary of Ted Kaczynski
- Alston Chase, author of A Mind for Murder: The Education of the Unabomber and the Origins of Modern Terrorism
- Donald Max Noel, former FBI agent and author of UNABOMBER: How the FBI Broke Its Own Rules to Capture the Terrorist Ted Kaczynski
- Chuck Seigerman, former student of James McConnell
- Greg Stejskal, former FBI agent
- Larry Stern, Professor of Sociology at Collin College
Hosted by Kai Wright. Reported by Amanda Aronczyk.
WNYC’s health coverage and The Stakes is supported in part by the Robert Wood Johnson Foundation, Jane and Gerald Katcher and the Katcher Family Foundation, and the Alfred P. Sloan Foundation. Thank you to Lizette Royer Barton at the Center for the History of Psychology and Diana Bachman at the Bentley Historical Library, University of Michigan. Special thanks to Larry Stern, Professor of Sociology at Collin College and to Alexandra Rutherford, Professor in the Department of Psychology at York University in Toronto and author of Beyond the Box: B.F. Skinner's Technology of Behaviour from Laboratory to Life, 1950s-1970s.
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