The Secrets to Filling Your Events & Workshops with QJ – 040
06/21/18 • 64 min
QJ, (yes that is his name...I asked him), started life as a musician, although classically trained, his dream was to become a rock star. Through following this dream, he discovered a new passion...putting on and filling events that entertain and inspire. It turns out he was pretty good at it too...from the first gig he put on at his school, to the 1000 plus seater events he was later to stage, to the workshops he runs today.
Over the years QJ has been fine tuning what works and what doesn’t, and now he shares this knowledge to help others successfully run their own events. QJ teaches speakers and coaches how to attract, (he calls it ‘magnetize’) your audience so that your events are full, and then how to mesmerize them with the event itself, so that they want to continue working with you.
I tried my best to make the most of having QJ on The Speaking Club and picked his brains on all aspects of putting on an event to maximize the value for you...and boy did we cover a lot of ground!
Enjoy!
What you’ll learn
- The psychology behind filling an event and why you need to create a buzz.
- What sort of lead time you should have.
- Why you should start from the perspective that no-one knows you.
- How you can overcome the challenges of filling events today.
- What an ‘egoic’ label is and why you should use it.
- Why the message in the film, ‘The Field of Dreams’ was wrong!
- Why just getting a few people on your first workshop isn’t a disaster and how you can use this to springboard to success.
- What you need to know about workshop titles and why they matter.
- The reason why you need to treat your workshop as a store and have other products to sell.
- The difference between webinars and live events, and the myth about webinar pricing.
- Why Facebook ads aren’t always the right answer for marketing your events.
- The right way to become an in-demand speaker.
- Why taster sessions are an exceptional marketing opportunity.
- How you can mesmerize your audience with your event.
- How to choose the right price for your workshop.
- What your offer should contain to make people book.
- Why you should follow up.
All things QJ:
QJ’s Magnetize your audience Facebook Group
Twitter / Linked In: @TheOneQJ
Other Resources*
A Return to Love – Marianne Williamson
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link I get a small commission, but this does not affect your payment)
QJ, (yes that is his name...I asked him), started life as a musician, although classically trained, his dream was to become a rock star. Through following this dream, he discovered a new passion...putting on and filling events that entertain and inspire. It turns out he was pretty good at it too...from the first gig he put on at his school, to the 1000 plus seater events he was later to stage, to the workshops he runs today.
Over the years QJ has been fine tuning what works and what doesn’t, and now he shares this knowledge to help others successfully run their own events. QJ teaches speakers and coaches how to attract, (he calls it ‘magnetize’) your audience so that your events are full, and then how to mesmerize them with the event itself, so that they want to continue working with you.
I tried my best to make the most of having QJ on The Speaking Club and picked his brains on all aspects of putting on an event to maximize the value for you...and boy did we cover a lot of ground!
Enjoy!
What you’ll learn
- The psychology behind filling an event and why you need to create a buzz.
- What sort of lead time you should have.
- Why you should start from the perspective that no-one knows you.
- How you can overcome the challenges of filling events today.
- What an ‘egoic’ label is and why you should use it.
- Why the message in the film, ‘The Field of Dreams’ was wrong!
- Why just getting a few people on your first workshop isn’t a disaster and how you can use this to springboard to success.
- What you need to know about workshop titles and why they matter.
- The reason why you need to treat your workshop as a store and have other products to sell.
- The difference between webinars and live events, and the myth about webinar pricing.
- Why Facebook ads aren’t always the right answer for marketing your events.
- The right way to become an in-demand speaker.
- Why taster sessions are an exceptional marketing opportunity.
- How you can mesmerize your audience with your event.
- How to choose the right price for your workshop.
- What your offer should contain to make people book.
- Why you should follow up.
All things QJ:
QJ’s Magnetize your audience Facebook Group
Twitter / Linked In: @TheOneQJ
Other Resources*
A Return to Love – Marianne Williamson
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link I get a small commission, but this does not affect your payment)
Previous Episode
Body Language Secrets for Speaking and Sales Success with Shelly O’Donovan – 039
Shelly O’Donovan has spent many years in the public policy arena, working with corporations to shape their strategy and building bridges between the commercial interests of organizations and government affairs. During her time working in government relations, public policy, lobbying, grassrootsadvocacy, legislative and regulatory processes, and policy maker engagementshe has seen the gamut of body language dos and don’ts. It was in this arena she noticed some of the brightest people weren’t having the impact they deserved, yet others with half the substance and potential were having great success.
After studying the arts of body language, personality types and lie detection, not only did Shelly see her own status and influence increase, but she was able to discern why others were successful or not. Today she speaks, coaches and trains on increasing the impact of your body language for speaking, confidence, gravitas, and sales, and we are lucky enough to have her on the show sharing what she knows to increase our success in these areas.
What you’ll learn
- What charisma is and how you can increase yours.
- The secrets of Bill Clinton’s charisma.
- What body language cues are, and which ones are critical for a powerful first impression.
- Why your ‘nod’ gives your thoughts away.
- The different types of gaze and how you should use them.
- How you can get people to notice you.
- Why you should adapt your body language to fit the environment you’re operating in.
- How being intentional with your body language can increase your confidence.
- The body language signs that give nerves and anxiety away and how we can lose them.
- What micro-expressions are and how you can use them to better relate to and influence others.
- What body language cues we can adopt to increase our chances of winning the sale.
- Why you have to take environmental factors into account when reading body language.
- The negative impact incongruent body language cues can have on our relationships and career.
- The big five personality types and how you can use them to improve your negotiation skills.
- The cultural differences of body language.
- Gender specific issues around body language.
- Common misperceptions about body language.
- What a non-verbal brand is and how Donald Trump uses his.
- Three top body language tips for speakers and winning sales.
- Why it is crucial to use body language skills authentically and for good!
All things Shelly O’Donovan:
http://www.illuminatethemessage.com
Twitter / Linked In: @shellyodonovan
Other Resources*
Success is Yours by Shelly O’Donovan (and others)
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link I get a small commission, but this does not affect your payment)
Next Episode
Disrupt Your Way to Success with Carl Reader – 041
Carl Reader started his working life as a hairdresser on a Youth Training Scheme, which didn’t last long. From there he shifted, by accident into accounting, starting at the bottom and rising to take over the business. His unorthodox background, entrepreneurial spirit, thirst for learning and passion for shaking things up, has helped him achieve success in the most traditional of professions in some not so traditional ways.
As an author of two popular business books for small businesses, and a popular commentator on business in the press, he has developed a reputation for no nonsense advice, and a stand out personal brand. In this show I asked him to share his experience and tips to help speakers and entrepreneurs grow their business today.
Enjoy!
What you’ll learn
- Why you should get under the skin of your target customer and become intimate with their industry.
- The four-step model for business success.
- When and why you should share your goals and dreams.
- Why self-awareness is a critical business tool.
- Why you should develop multiple touch points with your customer.
- How online and offline networking should work together.
- Why we should be aware of the ‘stay at home economy’.
- Why you should develop a personal brand for more sales.
- What you should never do as a first-time speaker.
- How speakers can protect their business through scaling up.
- How your topic and your chosen audience can impact your bookings.
- Why you should build a business with your exit in mind.
- How speaking mishaps can turn into great PR opportunities.
- The best business advice Carl ever got.
All things Carl:
Website – www.carlreader.com
Twitter / Linked In / Facebook: @CarlReader
The Start Up Coach – Carl Reader
The Franchising Handbook – Carl Reader
Resources*
Click to Join me on the Miracle Morning 30 Day Challenge at The Speaking Club Business Hub
Books mentioned in the Show with Amazon Link:
Rich Dad Poor Dad – Robert Kiyosaki
How to Win Friends and Influence People – Dale Carnegie
The Four-Hour Work Week – Tim Ferris
The E-Myth Revisited – Michael Gerber
Ifyou are going to the Edinburgh Fringe in 2018 you can see Sarah in action as the infamous Lillie Langtry in a feisty comedy drama. Get your tickets via the link below:
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link I get a small commission, but this does not affect your payment)
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