
How to Build a Massive Audience on YouTube with Dr Clare Roberts - 210
02/17/22 • 45 min
Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.
In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we’re getting into all things YouTube.
So, if you’re thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you’ve got to grab a listen to this episode.
Enjoy!
What you’ll learn:
- What made Clare decide to start doing YouTube videos
- How to choose what topics to do videos about
- How Clare overcame her nerves were you before recording her first video
- How often should you post on YouTube
- What equipment Clare uses to record her videos
- How long it can take before your channel gets traction
- How important are using stories in your YouTube videos
- The three big things Clare wishes she had known when she was starting out on YouTube
- Why everyone should have a YouTube channel
All things Clare:
https://www.generationcalm.com
https://www.youtube.com/c/GenerationCalm
https://www.facebook.com/Generationcalm
https://www.instagram.com/generationcalm/
Books*:
Creative Visualization: Use the Power of Your Imagination to Create What You Want in Your LifeResources:
Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge
Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership
Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.
Want to find out about working with me 121 then book a call here.
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
- Subscribe on iTunes.
Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.
In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we’re getting into all things YouTube.
So, if you’re thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you’ve got to grab a listen to this episode.
Enjoy!
What you’ll learn:
- What made Clare decide to start doing YouTube videos
- How to choose what topics to do videos about
- How Clare overcame her nerves were you before recording her first video
- How often should you post on YouTube
- What equipment Clare uses to record her videos
- How long it can take before your channel gets traction
- How important are using stories in your YouTube videos
- The three big things Clare wishes she had known when she was starting out on YouTube
- Why everyone should have a YouTube channel
All things Clare:
https://www.generationcalm.com
https://www.youtube.com/c/GenerationCalm
https://www.facebook.com/Generationcalm
https://www.instagram.com/generationcalm/
Books*:
Creative Visualization: Use the Power of Your Imagination to Create What You Want in Your LifeResources:
Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge
Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership
Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.
Want to find out about working with me 121 then book a call here.
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
- Subscribe on iTunes.
Previous Episode

Is Your Talk Speaking to the Right Audience? - 209
In this show I’m going to be sharing an important distinction you need to make when you’re creating your talk. This is something that comes up regularly when I’m working with people on their signature talks, because it’s an easy trap to fall into.
The problem is that if you don’t recognise and address this distinction, you could invest time and money to produce a talk that doesn’t get you results. And we don’t want that!
So, if you want to be sure your talk (and indeed) marketing hits the right target and helps you make a difference and grow your business, then listen on.
Enjoy!
What you’ll discover:
- The fundamental mistake many speakers are making that will be costing them sales.
- The big distinction you need to make in order to sell when you speak
- Why every talk needs to sell
- The questions to ask yourself to make your signature talk into a powerful marketing asset.
- How to make every talk count with this one off time investment
And lots more!!
Leave a rating or review for The Speaking Club
(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)
Books:
Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch
Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker
Resources:
Nail Your Signature Talk Programme
Take the Snackable Story Challenge
The Speaking Club Facebook Group
The Speaking Club ‘Live’ Membership
https://www.storyledmarketing.com
https://www.ratethispodcast.com/tsc
https://www.hotflushrebels.com
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
- Subscribe on iTunes.
Next Episode

Best of: Universal Themes & Story Plots for Powerful Public Speaking & Marketing Content - 211
Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings.
There are recurring symbols and motifs weaved into the fabric of stories from ‘The Three Little Pigs’ to ‘Harry Potter’, that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway.
Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points.
In this ‘best of’ show re-run, I’m going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content.
Enjoy!
What this episode covers:
- What universal themes and basic story plots are
- Why they are important in stories, speaking, and marketing copy
- The different types of universal themes
- How symbols and motifs reinforce universal themes and what they are
- The options for story plots
- How you might use them in your speaking and in business.
Resources:
How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033
JK Rowling Harvard Commencement
https://www.facebook.com/groups/thespeakingclub/
https://www.saraharcher.co.uk/challenge
https://www.facebook.com/SarahArcherSpeak/
https://www.storyledmarketing.com
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
- Subscribe on iTunes.
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