How to Build a Recession Proof Speaking Business

08/02/22 • 47 min

Are we facing a recession? What does that mean for your speaking business? We’re answering these questions and more during Episode 405 of The Speaker Lab Podcast. The one and only Erick Rheam is guiding our conversation with strategies you can use in these uncertain times to recession-proof your speaking business. During this episode, we’ll talk about how to lead your business through a recession with confidence rather than fear, why you must invest in marketing and yourself, and why you have to take the leap and go virtual. Speakers have had to pivot on a moment’s notice over the last two years, and uncertain economic times are no different. Erick will talk about where you need to flex and when standing firm is okay. Whether you are just beginning to build your business or you’ve been at this for a while, this episode will equip you for what’s next. Erick’s experience, expertise, and transparency will provide practical steps to recession-proof your speaking business — no matter what happens. Here’s what you’ll learn from this episode:

What is a recession?
Organizational response to a recession
Impact on travel, workshops, and training budgets
When to update your demo video, website and other marketing tools
How to write and publish a book to elevate credibility
Why to keep investing in yourself and building skills
Why you need to go virtual and why it’s so beneficial
How to ask for referrals
Four questions you have to ask yourself
And much more!

Tweetable: "Now is not the time to be vague."

What is a recession?
Organizational response to a recession
Impact on travel, workshops, and training budgets
When to update your demo video, website and other marketing tools
How to write and publish a book to elevate credibility
Why to keep investing in yourself and building skills
Why you need to go virtual and why it’s so beneficial
How to ask for referrals
Four questions you have to ask yourself
And much more!

Tweetable: "Now is not the time to be vague."

Previous Episode

How to Build a Recession Proof Speaking Business with Erick Rheam

Are we facing a recession? What does that mean for your speaking business?

We’re answering these questions and more during Episode 405 of The Speaker Lab Podcast. The one and only Erick Rheam is guiding our conversation with strategies you can use in these uncertain times to recession-proof your speaking business.

During this episode, we’ll talk about how to lead your business through a recession with confidence rather than fear, why you must invest in marketing and yourself, and why you have to take the leap and go virtual. Speakers have had to pivot on a moment’s notice over the last two years, and uncertain economic times are no different. Erick will talk about where you need to flex and when standing firm is okay. Whether you are just beginning to build your business or you’ve been at this for a while, this episode will equip you for what’s next. Erick’s experience, expertise, and transparency will provide practical steps to recession-proof your speaking business — no matter what happens.

Here’s what you’ll learn from this episode:

What is a recession?
Organizational response to a recession
Impact on travel, workshops, and training budgets
When to update your demo video, website and other marketing tools
How to write and publish a book to elevate credibility
Why to keep investing in yourself and building skills
Why you need to go virtual and why it’s so beneficial
How to ask for referrals
Four questions you have to ask yourself
And much more!

Tweetable: "Now is not the time to be vague."

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

How to Find Your Why [Coaches Corner]

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

This week, Maryalice Goldsmith and Nanette Hitchcock discuss why your why matters and how finding that why is the key to your speaking success.

Your message matters and it needs to be defined with clarity – but how?! Maryalice and Nanette explain the purposeful path to finding your “why” and give you practical steps you can take to get started.

Have you found yourself stuck in the weeds and overthinking the pieces of your message? That’s okay! You can’t lose your “why” because with it, you’ll lose what drives the passion behind the problem you’re solving for your audience. It takes hard work, but this episode will give you some starting points to get you going in the right direction.

Here’s what you’ll learn from this episode: