The Speak to Scale Podcast

The world of Instagram is always changing and evolving. But it is in the favor of Creative Speakers! We just need to know how to use it to build our business, audience reach, and speaker credibility in the best way, which is why I have brought my friend, Tyler McCall on for this episode. Tyler is passionate about helping entrepreneurs use Instagram in a more intentional and genuine way so they can serve more people, make more money, and work less. He is a genius when it comes to Instagram social media marketing! He knows firsthand how his work behind the scenes and behind the screen of Instagram has really prepared him to be a better speaker. And I'm so excited for him to share all the things that we can be doing right now from our home, not on the stage, to really help us grow our speaking platform.

Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources

If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don’t want to miss:

• Speaking doesn’t just take place on a big conference stage; it also involves live streams, webinars, online summits, podcast interviews, and more.
• Recognize that all the content you create online should fall into four main buckets. It needs to educate, entertain, inspire, or inform your audience.
• You are never selling something to anyone. You are inviting them to make an investment in your business through the product or service you sell.
• Protect yourself from the negativity of people on social media; those who don’t like you or don’t like what you have to offer. It's not worth your energy or effort. You want to make sure that your social media platforms are bringing in people who are going to take action on what you offer.
• If you're going to be speaking at something, use your social media to connect with those audience members beforehand. Because now you know exactly how to show up and serve them best!

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/029

Does the promise of passive income feel just too good to be true? Perhaps, you've scrolled past one too many Instagram posts of somebody living it up on the beach, telling you how they made X amount of dollars in their sleep all they were sipping mai tai's. I get it. A lot of the messaging out there makes it feel like it's too good to be true, but what if it wasn't?

In this episode, we go behind the scenes with my friend and amazing client Paige Brunton who built a HUGE entirely passive income business (from a $50,000 a year business to a $500,000 a year business) in a very short amount of time. She walks us through the entire process step by step... Starting with her journey from blogging, consulting, and “done for you projects” to her new cycle where everything is running on autopilot. She spends more time away from her computer than she spends at it and she's really living her best life. If passive income is something that has been on your vision board, but you don't know how to make that leap from “done for you” to DIY, today's episode is going to give you a step by step plan of attack to get it done and a whole lot of inspiration to see that it's actually possible.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• You cannot start a passive income business without an email list
• Why you need to build your audience first.. Then your product second
• Why you need to remove yourself as the bottleneck for your business
• Removing the pride and ego that come with running a business
• How to effectively predict the income of your passive business
• Why you absolutely NEED organic content

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/115

With so much of our lives and businesses moving online, it’s time to consider alternative routes for sharing our message, serving our audience, and growing our businesses with public speaking. Whether that means appearing on podcasts, doing live-streams, hosting webinars, or more, we want to be sure that our efforts serve both our audience and our business.

On today’s episode of The Speak to Scale Podcast, Krista Rae of ‘Summit in a Box’ joins us (again) to revisit the topic of Hosting Virtual Summits. As more and more of our businesses are taking a virtual route, this episode explores how we can increase our impact, influence, and income without ever leaving our house. Grab a pen and get ready to take some notes because Krista is showing us how to triple our income and grow our email list for free with online summits.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• How to know which summits are a good fit for you and your business (and which ones are NOT).
• How to measure your success as a speaker on virtual summits and know if that marketing strategy is working for you or not.
• Why monetizing your summit presentation is not one-size-fits-all and how to determine the best strategy for increasing your income with your virtual presentation.
• Understand how to leverage virtual summits to create your own stage rather than asking to appear on someone else’s.
• How to simplify the process of hosting your own virtual summit and ensure it’s a revenue-generating marketing strategy for your business.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/119

In this episode, we’re having a conversation about public speaking for business at virtual summits and protecting the integrity of your email list. I know as a business owner we truly want to serve people well. We want speaking opportunities we can show up to and pour into our audience, but sometimes we don't know how to identify if a virtual summit is going to be a good fit for us, especially when we're asked to share all of the summit information with our email list (that we are really trying to serve and protect). To unpack this subject I brought in my dear friend Ashlyn Carter to have an honest conversation about what email list ethics really need to look like and how we can approach virtual summits with a fresh perspective.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• The importance of protecting your email list. You worked HARD to build it!
• The importance of your relationship with your list. It’s not the size of your list that matters
• Why you need to vet all summit opportunities to ensure they fall in line with your mission and messaging
• Other ways to get TARGETED leads besides blindly blabbing at virtual summits that don’t speak to your target audience
• What you need to have in place to ensure you get an ROI from a virtual summit
• Navigating how to negotiate the terms of virtual summit rather than resorting to a hard “no”.
• Why you need to show up to a virtual summit with the mindset of serving both the audience and the summit organizer
• Why you should ask your audience if they want you to be on a virtual summit

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/099

What’s the key to making speaking work for your business? Well, not just work. It can help your business grow, help you make an impact on the world, and help you create the life you’ve always wanted.

The key is to figure out the path to successful speaking that’s best for you. If you don’t — and you jump into speaking without understanding your strategy first — speaking can quickly become this extra task on your plate that’s not getting you results.

Luckily, I’ve mapped out the three paths to profitable speaking for you below! Which path will you choose?

For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/228