Ep. 86 How to Scale Your Business with Speaking

Welcome back! Today I’m really excited to announce we’re making the transition from the “Creative Speaker Podcast” to the “Speak to Scale Podcast”! In our debut episode, we’re going to cover how to approach using speaking to scale your business. In today’s constantly evolving business environment, social media and search engine results are becoming less organic. Having success on social media is becoming more dependant on running ads. Popular search engines are no longer giving you the most relevant search results; rather they’re giving you the results they are being rewarded the most for you to see. This is the reason why scaling your business with speaking is such a valuable and powerful tactic. Stages have been around forever and they are consistently the fastest way to increase your credibility and conversions. There are right and wrong ways to go about scaling your business with speaking. I’ve removed a lot of the strategy guess-work in this episode. I look forward to seeing you there!

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don’t want to miss:

• Determining the right types of events and stages that will benefit your business the most
• Stages have been around forever and they are consistently the fastest way to increase your credibility and convert
• The importance of focusing on who you need to be talking to and the value you need to be delivering rather than comparing yourself to your pears
• The steps you need to take to strategically tailor your message to your target audience
• How to avoid “imposter syndrome”. Don’t fake it till you make it when it comes to speaking!
• The importance of knowing these things before you bother pitching a conference organizer:
• • What it is your trying to do for your business and your audience
  • How you’re going to get your customer a result
  • Why you’re the right person to do this
• Why the spray and pray method of pitching speaking engagements is a losing strategy

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/086