I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide

09/17/19 • 47 min

Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include: - Making less, higher quality content - Tack, a UGC software solution - Facebook content that works in the mobile feed - Giving people permission to make shorter videos (our brains process this stuff really fast) - Having a captions strategy - The state of nonprofit fundraising in social - Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger - Fundraising through Instagram stories - Make em laugh, make em cry, ask them for money.

Previous Episode

The future of social media is relatability, with Brian Fanzo - iSocialFanz

Next Episode

Content that makes them slow smile, with Jason Maldonado - Mailchimp

Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include: - Mailchimp brand voice - Animated GIF library - Meltwater listening - Custom Google Sheets for content planning - Advanced Twitter search, for listening - Brand Art